The Fortune 500 and Social Media: A Longitudinal Study of Blogging and Twitter Usage by America's Largest Companies 2010 Study

View the Research ›

Right-Click to view the summary information.

Date: 02.24.10

Author(s): Nora Barnes

The Fortune 500 and Social Media: A Longitudinal Study of Blogging and Twitter Usage by America's Largest Companies 2010 Study
Conducted by Nora Ganim Barnes, Ph.D.

Fortune Magazine annually compiles a list of America’s largest corporations, aptly named the “Fortune 500” given their size and wealth. Due to the hugely influential role
that these companies play in the business world, studying their usage of new technological tools like social media offers important insights into the future of commerce. While these companies may not always be the first to innovate, they do provide a look at emergent trends among America’s most successful companies.

In 2008, the Center for Marketing Research at the University of Massachusetts Dartmouth released one of the first studies of the Fortune 500 (F500) adoption and in 2009 repeated that study expanding it to include the usage of one of the fastest growing social media tools – Twitter.

Comments: