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SNCR is a global nonprofit research and education foundation and think tank.

Latest Surveys


The study will test the belief that brands that effectively tap into the emotion and awareness of their values (human/social) are most likely to inspire positive action and loyalty from consumers.

Visit the website to participate in the study

Social Business Benchmark Study

The Social Business Benchmark study was started in winter of 2012, and continues to be one of the most well recognized research efforts on the changes social business initiatives is having companies around the globe. Participate in the latest Social Business Benchmark Study. This study explores the following questions:

-Are companies differentiating between social media marketing and social business?
-What is the norm among organizational strategic intent, operational alignment, staffing, policy, and governance structures?
-How are organizations measuring the impact of their social business initiatives? Are they going beyond social media marketing measures to include operational impact factors?

Visit the website to participate in the study.

2013 Online Newsroom and Media Relations Report
This research will examine the value of online newsrooms, the important tools and technologies that are used in newsrooms, and the use of social media in connecting journalists and PR practitioners. All journalists and public relations practitioners are invited to participate in this research study.

Visit the website to participate in the study.

Study Exploring Mobile Banking Adoption in the United States
This study will examine the adoption of mobile banking among underserved in the United States and will explore the financial opportunities and financial management that mobile banking can provide to individuals in underserved communities and will also examine the potential factors that can lead the adoption of mobile banking in United States.

Visit the website to participate in the study.


Participate in The Social Business Benchmark Program! Copy & paste the code below into your website or download our text file (Right Click on the link and choose Save Link As...):

<a href="" target="_blank"><img src="" width="200" height="480" alt="Participate in The Social Business Benchmark Program!" title="Participate in The Social Business Benchmark Program!" /></a>

Support SNCR - Become A Member

We offer a variety of membership plans and pricing. Choose from Academic, Individual, Freelance, Corporate or Premium Membership.

Support SNCR - Become a Member