Society for New Communications Research Announces 2010 Fellows
February 4, 2010 | Leave a Comment
FOR IMMEDIATE RELEASE
Society for New Communications Research Announces 2010 Fellows
San Jose, Calif. – February 3, 2010 – The Society for New Communications Research, a global, nonprofit research and education foundation and think tank focused on the latest developments in media and communications, today announced its 2010 Fellows. These new Fellows join the Society’s existing group of Founding Fellows and Senior Fellows who are business leaders, scholars, professional communicators, members of the media, futurists and technologists from around the globe. The SNCR Fellows collaborate on research initiatives, educational offerings, and the establishment of standards and best practices focused on the advanced study of emerging trends and developments in media and communications, and their effect on business, professional communications, media, culture and society.
The 2010 SNCR Fellows include: Chris Boudreaux, creator of SocialMediaGovernance.com; Douglas Haslam, supervisor, Voce Communications; John Havens, senior vice president, social media, Porter Novelli; Chuck Hemann, manager of research and online reputation management, Dix & Eaton; Kami Huyse and Beth Kanter of Zoetica; Francesca Karpel, senior manager of internal communications, NetApp; Crystal Kigoni, director, Voices of Africa for Sustainable Development; Dr. Yuping Liu-Thompkins, associate professor of marketing and E. V. Williams Faculty Fellow, Old Dominion University; Kate McCallum, founder, c3: Center for Conscious Creativity; Jacob Morgan, principal, Chess Media Group; Michael Netzley, assistant professor, Singapore Management University; Michelle Venorsky, APR, management supervisor, Marcus Thomas LLC; Revi Sterling, Faculty Director, ICTD Graduate Studies, ATLAS Institute, University of Colorado at Boulder.
In addition, the Society named five new Senior Fellows: Peter Auditore, head of SAP’s Business Influencer Group; Jamie Beckett, managing editor of News@Cisco, New Media Group, Cisco; Barb Chamberlain, director of communications and public affairs, Washington State University Spokane; Michael Kelly, CEO, Techtel Corporation; and Don Stacks, professor, University of Miami.
During 2010, the SNCR Fellows will focus on numerous research and education projects, including exploring the link between social media and innovation, social CRM and social ecommerce, interactive TV (ITV), augmented reality (AR), mobile trends and developments, social data, online video and corporate storytelling, social media in relation to corporate social responsibility, best practices for social media policy development by industry and organizational type, social media governance, and internal uses of social media.
“We are very pleased and honored to welcome our fifth group of Fellows,” said Jen McClure, founder and president, SNCR. “They come from both top universities from around the globe, as well as some of the world’s leading companies, nonprofits, and communications organizations. They bring an incredible depth and breadth of knowledge and experience to our organization. We are looking forward to working with this group of Fellows to continue to produce valuable new research and educational offerings exploring the latest developments in media and communications and their impact on business, media and communications models, culture and society.”
About the Society for New Communications Research
The Society for New Communications Research is a global nonprofit 501(c)(3) research and education foundation and think tank focused on the advanced study of the latest developments in new media and communications. SNCR is dedicated to creating a bridge between the academic and theoretical pursuit of these topics and the pragmatic implementation of new media and communications tools and methodologies. For more information, visit http://sncr.org or call (408) 266-9658.
Media Contact:
Angi Roberts
Society for New Communications Research
+1 408-266-9658 -
sncroffice@gmail.com
Society for New Communications Research Honors Award Winners for Innovation and Success in Their Use of New Media
November 12, 2009 | 1 Comment
Winning Social Media and New Communications Case Studies Published by SNCR
SAN JOSE, Calif.- The Society for New Communications Research, a global nonprofit research and education foundation and think tank focused on the latest developments in new media and communications, announced the winners of the 2009 SNCR Excellence in New Communications Awards at the 4th Annual SNCR Research Symposium & Awards Gala held at the Harvard Faculty Club in Cambridge, Mass. on Friday, November 6, 2009.
The Society’s prestigious awards program honors individuals, corporations, nonprofit organizations, educational institutions, and media outlets that are pioneering the use of social media, ICT, mobile media, online communities, and collaborative technologies in the areas of business, media, journalism and professional communications, entertainment, education, social initiatives, government and politics. Top winners include:
- Behind the Firewall Category
Novartis Oncology with Fleishman-Hillard for Open Employee – Corporate Division
- Collaboration and Co-creation Category:
Prevention Institute and Berkeley Media Studies Group for Jointuse.org – Nonprofit Division
Weight Watchers and MS&L for “I Really Want!” Snack Widget – Corporate Division
- External Communications & Communities Category:
Clickable, Inc. for Clickable’s Search Marketing Gurus – Corporate Division
Sutter Medical Center Castro Valley with Creative Sage and G2 Communications, Inc. – Nonprofit Division
Stanford University for its Facebook Strategy & University Fan Page – Academic Division
- Influencer Relations Category:
Intel Corporation’s Global Communications & Ogilvy Public Relations Worldwide for “Intel Insiders” Program – Corporate Division
PBS KIDS with 360 Public Relations – Media Division
- Measurement Innovation Category:
Zócalo Group for The Digital Footprint Index – Media Division
- Microblogging Category:
Sodexo Talent Acquisition Group for Social Recruiting – Corporate Division
Dana Lewis for #hcsm – Nonprofit Division
Washington State University Spokane for Building a Health Sciences Campus Identity – Academic Division
- New Media Creation Category:
HP Technology Services with Cohn & Wolfe for “What Haunts Your Data Center?” – Corporate Division
United Nations University Media Studio for Our World 2.0 web magazine – Academic Division
Catholic Healthcare West with JWT INSIDE for PURL Employee Communications Site – Nonprofit Division
- Online Publishing Category:
Canadian Centre for Architecture – Nonprofit Division
Lion Brand Yarn with Converseon for Yarncraft Podcast and Lion Brand Notebook Blog – Corporate Division
AdweekMedia for Real Time Cannes – Media Division
- Online Reputation Management Category:
Georgia Institute of Technology with KDPaine & Partners, LLC – Academic Division
- Social CRM Category:
Phoenix International Raceway for CRM through Facebook & Twitter – Corporate Division
In addition to the top award winners in each division and category, Commendations of Merit and Commendations of Excellence were presented to many other organizations that submitted case studies in the awards program. All of the winning case studies have been published on the Society’s website at: http://sncr.org/symposium2009/.
“These winning case studies provide impressive examples of how organizations are successfully using new tools, technologies, solutions and practices in innovative ways to enhance their communications, relationships and improve their organizations,” commented Jen McClure, founder and president of the Society.
Founding Fellow and board member Steve King of Emergent Research was named the 2009 Fellow of the Year. McClure stated, “Steve has been an incredible asset to the Society since the inception of our organization. His vision for SNCR’s potential, his impressive experience and expertise as a business leader and researcher, and his unwavering commitment to the Society’s mission and goals is greatly appreciated, and I am honored to work with him as a colleague on our board of directors and as a Fellow conducting research on behalf of our organization.”
The Society’s Fellows also honored Ford Motor Company as the SNCR Brand of the Year, Amazon.com and Lab126 for the Kindle as the SNCR Innovation of the Year, the Iranian political bloggers as the SNCR Humanitarians of the Year and David Plouffe, President Obama’s campaign strategist as the SNCR Visionary of the Year.
About the Society for New Communications Research
The Society for New Communications Research (SNCR) is a global nonprofit 501(c)(3) research and education foundation dedicated to the advanced study of the latest developments in new media and communications, and their effect on traditional media and business models, communications, culture and society. For more information, visit http://sncr.org or call +1 (408) 266-9658.
Contact:
Society for New Communications Research
Angi Roberts, 408-266-9658
info@sncr.org
http://www.sncr.org
Society for New Communications Research Announces Call for Entries for 2009 Excellence in New Communications Awards
July 10, 2009 | Leave a Comment
Prestigious Awards Honor Excellence in New Media and Communications, Social Media and ICT Developments
PALO ALTO, Calif.–July 13, 2009 - The Society for New Communications Research, a global nonprofit research and education foundation and think tank focused on the latest developments in new media and communications, today announced a call for entries for the 2009 Excellence in New Communications Awards.
This prestigious awards program honors the work of corporations, governmental and nonprofit organizations, educational institutions, media outlets and individuals who are innovating the use of social media, ICT, mobile media, online communities and virtual worlds and collaborative technologies in the areas of business, media, and professional communications, including advertising, marketing, public relations and corporate communications, as well as entertainment, education, politics, and social initiatives.
Awards are granted in six divisions: Corporate, Government, Media, Nonprofit/NGO, Academic and Technology Innovation (for New Communications and Social Media Technology Vendors), and in twelve categories: Online Reputation Management; Behind the Firewall; Influencer Relations; External Communications & Communities; Collaboration & Co-creation; New Media Creation; Online Publishing; Mobile Media; Microblogging; Social CRM; and Measurement Innovation.
Entrants are asked to submit case studies detailing their initiatives and technologies. The winning case studies are published by SNCR and New Communications Review and the winners will be honored at the 2009 Society for New Communications Research Symposium & Awards Gala, which will be held November 5-6 at the Harvard Faculty Club in Cambridge, Mass. and hosted by SNCR Fellow Paul Gillin.
Entry guidelines and the online entry form can be found at http://www.sncr.org/awards. The deadline for submissions is September 7th, 2009. No extensions will be granted.
Entry fees: $75. USD per entry. A portion of each entry fee is tax-deductible, and all proceeds benefit SNCR, a 501c3 foundation. For more information, contact info@sncr.org or call +1 408.266.9658.
About the Society for New Communications Research (SNCR)
The Society for New Communications Research is a global 501c3 nonprofit research and education foundation and think tank dedicated to the advanced study of the latest developments in new media and communications, and their effect on traditional media and business models, communications, culture and society. SNCR creates a bridge between the academic community and practitioners using these new tools and methodologies, and is focused on research, education and best practices. For more information about the Society for New Communications Research, visit http://www.sncr.org or call +1 (650) 331-0083.
Social Media Helps SAP Outperform Expectations in the Downturn
April 22, 2009 | Leave a Comment
Addressing the Society for New Communications Research (SNCR) and the Social Media in Marketing & Advertising, Don Bulmer, VP, Industry & Influencer Relations, Global Communications, SAP explains how Social Media has contributed to both the top line and the bottom line
- improving the scale of customer relations at lower costs through greater streaming content and interactivity.
- minimizing event and travel costs through virtualization.
- replacing more expensive advertising campaigns with more effective integrated marketing services that consists of listening, engagement, partnership programs, and social applications.
Our thanks to Rich Reader for providing SNCR with this video excerpt.
Fifth Annual NewComm Forum To Be Held in San Francisco April 27-29, 2009
February 20, 2009 | Leave a Comment
Leaders in New Communications and Social Media to Gather to Discuss Latest Technologies, Trends and Best Practices
PALO ALTO, Calif. – (PRWEB) – February 20, 2009 - The 5th Annual New Communications Forum, the premier conference that brings together thought leaders and decision makers to discuss the impact of social media and emerging communication tools, will be held at the Hilton Hotel in San Francisco’s Financial District April 27 – 29, 2009.
NewComm Forum is one of the world’s leading conferences focusing on the latest trends in new and emerging media and communications platforms. Presenters and instructors include the Fellows of the Society for New Communications Research, as well as other senior media and communications professionals who have pioneered the use of new communications and social media.
Participants in NewComm Forum ’09 will hear award-winning case studies and discuss best practices for social media and innovation, blogger and influencer relations, online community development and management, collaboration and co-creation strategies, social media for internal communications, investor relations, and organizational change, social media program management and integration with existing media and communications initiatives, online reputation management, and social media metrics and measurement. In addition, presenters and participants will discuss the hottest topics, including crowdsourcing, Facebook, micro-communications tools like Twitter, global trends in mobile media, new media and journalism models, emerging business and organizational models, social media and the gift economy, social media and philanthropy, and ‘new economy’ issues and developments.
Featured speakers will include Sashi Bellamkonda, Chris Brogan, Adrian Chan, Julie Crabill, Vanessa DiMauro, Laura Fitton, Susan Getgood, Paul Gillin, Shel Holtz, Shel Israel, Alan Kelly
Steve King, JD Lasica, Geoff Livingston, Jen McClure, Gaurav Mishra, Carolyn Ockels, Katie Paine
Brian Solis, Todd Van Hoosear, Dr. Mihaela Vorvoreanu, and many others.
This year’s NewComm Forum will be co-located with the Inbound Marketing Summit. Participants can register to attend both events at a reduced rate for a comprehensive immersion into the world of social media and new communications.
NewComm Forum 2009 is presented by the Society for New Communications. For more information and to register, visit http://www.newcommforum.com/2009/.
About the Society for New Communications Research (SNCR)
The Society for New Communications Research is a global nonprofit 501(c)(3) think tank dedicated to the advanced study of new communications tools, technologies and emerging modes of communication, and their effect on traditional media, professional communications, business, culture and society. For more information about the Society for New Communications Research, visit http://www.sncr.org, email info@sncr.org or call (877) 304-SNCR (7627).
Proceedings from the 2008 SNCR Research Symposium
November 18, 2008 | 7 Comments
Presentations
Preliminary Findings from the Middleberg/SNCR Survey of Media in the Wired World
Presented by Don Middleberg & SNCR Executive Director Jen McClure
About the Speakers:
Jen McClure is the executive director of the Society for New Communications Research. She is a communications professional with more than 20 years of experience in all facets of media and communications. She is a graduate of Sarah Lawrence College, and earned a certificate in nonprofit management from California State University, a graduate certificate in History & Politics from Oxford University, and a master’s degree from Stanford University.
Don Middleberg has more than 30 years in the communications business. Don’s first firm, Middleberg & Associates, started in 1989. In 2000, the agency became Euro RSCG Middleberg when it was acquired by Euro RSCG, the largest communications division within Havas. In the 1990s, his firm’s technology practice gave Don an early window to the Internet and led him to become one of the first communications practitioners to understand the web’s long-range impact on public relations and corporate communications. With Professor Steven Ross, formerly of the Columbia University Graduate School of Journalism, Don initiated “The Middleberg/Ross Media Survey.” Don’s book, Winning PR in the Wired World, was published by McGraw Hill in 2001 and remains required reading for communications majors at major universities and professionals at Fortune 500 companies. Don has lectured on PR for the American Advertising Federation, the Arthur Page Society, the Financial Communications Society, the PRSA, Boston University, Cornell, NYU and the Newhouse School. Don holds a bachelor’s degree in economics and a master’s of business administration in marketing.
Findings from the First Longitudinal Study of Social Media Adoption by the Inc. 500
Presented by Dr. Nora Ganim Barnes, PhD, University of Massachusetts and SNCR Senior Fellow & Research Chair
About the Speaker:
Dr. Nora Ganim Barnes, Ph.D. is a Senior Fellow and Research Chair of the Society for New Communications Research. Dr. Barnes is Chancellor Professor of Marketing and Information Systems. She earned a Ph.D. in Consumer Behavior from the University of Connecticut and is a Chancellor Professor of Marketing and Director of the UMASS Center for Marketing Research. She has been the recipient of the Leo Sullivan Excellence in Teaching Award (1993), the Distinguished Alumni Award (1996), Scholar of the Year at UMass Dartmouth (1999) and the Massachusetts President’s Community Service Award. Dr. Barnes has worked as a consultant for many national and international firms. She also works closely with businesses in the Southern New England area, providing marketing research assistance to small businesses. Dr. Barnes has authored more than 90 articles published in academic and professional journals, has contributed chapters to books, and has been awarded numerous research grants.
Analyzing Social Media in the 2008 Presidential Election
Presented by SNCR Fellows Emily Metzgar, Ph.D. & Albert Maruggi
Emily Metzgar, PhD is a 2008 Fellow of the Society for New Communications Research and Emily Metzgar is assistant professor at Indiana University’s School of Journalism. She completed her PhD in media and public affairs at Louisiana State University’s Manship School of Mass Communication in May. Her research focuses on the disruptive impact of interactive technology on established media and political institutions. Emily has a bachelor’s degree from the University of Michigan and a master’s degree from The George Washington University. She is a former U.S. diplomat with additional professional experience at the National Defense University and the United States Institute of Peace. She also has extensive writing and editing experience. In addition to academic and professional publications, she also served as a community columnist for the Shreveport (LA) Times from 2003 through spring 2007. Emily’s work has appeared in Christian Science Monitor, LA Times, and International Herald Tribune. She has been named a Graduate Fellow of the American Academy of Political and Social Science.
Albert Maruggi is a Senior Fellow of the Society for New Communications Research, president of Provident Partners and host of the Marketing Edge podcast. He has spent his 25-year career in communications ranging from broadcast journalism, politics, marketing, and technology. In the 1980s Maruggi worked as a radio and television journalist in markets across the Midwest. He moved to politics when he became a press secretary for a Congressman from Nebraska and then the press secretary for the Republican National Committee during the 1988 president election cycle. He served as a communications senior staff member for presidential cabinet members in the Bush ’41 Administration. He’s also held several upper-level corporate marketing and communications positions. Maruggi is a well-rounded and knowledgeable resource on new media and consumer engagement. Maruggi launched Provident Partners’ own podcast, the Marketing Edge, in February 2005. He has been covered in many publications including BrandWeek, Sales and Marketing Management, and the Business Journal.
An Overview of the Veteran Support Ad Council Campaign
Presented by Trace Della Torre, Campaign Manager, The Ad Council
About the Speaker
Trace Della Torre is responsible for overseeing the development, implementation, and evaluation of several Ad Council campaigns, including Obesity Prevention and Veteran Support. In her position, she works with the campaign team to guide strategic and creative development and the day-to-day management of each campaign.
Trace joined the Ad Council in May 2004, after working at the Office of President William Jefferson Clinton as a fact checker on his bestselling memoir My Life. Prior to working at the Office of the President, she interned at NBC Sports in the Press and Media Relations Department. Trace received her BA in International Communications from Franklin College in Switzerland.
Socialtext Demo
Presented by Alan Lepofsky, Socialtext, SNCR Vendor Council Member
Socialtext recently launched Socialtext 3.0, a trio of applications including Socialtext People and Socialtext Dashboard, and Socialtext Signals, as well as a major upgrade to its enterprise wiki offering. The SNCR Fellows have been using the “SNCR Wiki” provided by Socialtext since the Society’s inception in 2005 to collaborate on research studies and other Society initiatives. In addition, we offer a wiki version of our Journal of New Communications Research to allow authors and subscribers to engage in discussion, debate, research paper updates, etc. Socialtext 3.0 will enable SNCR to foster an even greater level of online collaboration, networking, discussion, relationship-building and knowledge-sharing between the Society’s Fellows and our members, serving as the platform for our new members-only site.
Results from the 2008 Tribalization of Business Study
Presented by SNCR Senior Fellow Francois Gossieaux & Ed Moran, Deloitte, SNCR Research Partner
Ed Moran is Director of Product Innovation, Deloitte Services LP. He is a Global Deloitte Technology, Media and Telecommunications (TMT) subject matter specialist and leads the team that explores digital convergence, social networking and Web 2.0, and he leads Deloitte’s State of the Media Democracy Survey. He has served for a number of years as a member of the World Economic Forum’s Technology Pioneer Selection Advisory Committee, has conducted workshops at the annual meeting in Davos, and was a member of the National Academies’ National Nanotech Initiative (NNI) Review Committee, which was chartered by Congress to evaluate the National Nanotechnology Initiative program. Ed writes, speaks and lectures on digital convergence, community, Gen X/Y marketing principles, changing TMT business models, technology commercialization, technology trends, product innovation, business strategy, intellectual property and piracy, nanotechnology, technology transfer and the financing of technology companies. He is frequently quoted in the media, including Advertising Age, B2B, BusinessWeek, Chemical and Engineering News, CNBC’s “Closing Bell,” CNNfn, Computer Power User, Entrepreneur, Forbes.com, Informationweek, Nanotech Planet, NBC’s Nightly News, the New York Law Journal, The New York Times, PharmaVoice, PRNews, SmallTimes and Wired. Prior to joining Deloitte Services, Ed was managing partner of a Manhattan law firm, where he served a number of technology and entertainment clients. Ed holds a law degree from New York Law School and a MBA in IS and Management from NYU.
Insights from “The ROI of Online Press Releases” study
Presented by SNCR Fellows Shel Holtz and Mihaela Vorvoreanu, Ph.D. and Jiyan Wei, Vocus, SNCR Vendor Council member
Shel Holtz, ABC is a Founding Fellow of the Society for New Communications Research. Mr. Holtz is principal of Holtz Communication + Technology. He has been advising companies on how to use online tools for public relations and corporate communications since 1996. Before that, he was a communications consultant and practice leader for Alexander & Alexander Consulting Group. He has also been director of corporate communications at two Fortune 500 companies, Mattel and Allergan. He is the author of several books and is on the Web at www.holtz.com and blogs at blog.holtz.com.
Dr. Mihaela Vorvoreanu is a 2008 Fellow of the Society for New Communications Research and an Assistant Professor in the Department of Communication Studies at Clemson University. Her research and teaching interest is public relations and new Internet technologies. Dr. Vorvoreanu teaches PR as well as communication theory. She has published research articles in Public Relations Review and the Journal of Website Promotion and will soon publish a book on the website experience analysis. Originally from Bucharest, Romania, Dr. Vorvoreanu earned both her M.A. and Ph.D. degrees from Purdue University. Before joining Clemson in January 2007, she was on the faculty at the University of Dayton (Dayton, Ohio) where she taught PR and advised the university’s PRSSA chapter. Dr. Vorvoreanu blogs at http://www.prconnections.net. For more information, visit http://www.clemson.edu/~mihaela.
Jiyan Wei is Vocus’ product manager responsible for the leading online newswire PRWeb. He is responsible for product development and integration, strategic business planning, partnerships, and marketing/sales of PRWeb. Prior to Vocus, Jiyan served as Vice President of Online Services for v-Fluence Public Relations where he was responsible for defining and developing processes and technologies to better serve clients. He completed his undergraduate studies in English and music at Georgetown University and graduate studies in media and communications at the London School of Economics. Jiyan maintains a blog New Influencer (www.newinfluencer.com) where he writes about media and technology.
Economic Decentralization & the Growth of the Small Business
Presented by SNCR Founding Fellow Steve King, Emergent Research, a SNCR Research Partner
Steve King is a Founding Fellow and a member of the board of directors of the Society for New Communications Research. Mr. King is a partner of Emergent Research, and Senior Advisor to the Institute for the Future (IFTF). His current research is focused on understanding how the Internet, new media and social networks are impacting marketing and communications. Steve has more than 25 years of industry and consulting experience. He has held a number of corporate executive, general management, and marketing positions including vice president of corporate marketing for Macromedia, vice president and general manager Asia-Pacific for Lotus Development Corporation, and vice president of marketing for Isys Corporation. Steve has served on the fiduciary or advisory boards of more than a dozen companies, and has served as interim CEO for five early stage technology firms. Steve King holds an MBA from Northwestern’s Kellogg School of Business and a BS from the University of Richmond.
Changing Patterns of Influence Through Social Media Explored in New Research Report
August 6, 2008 | 2 Comments
Study Conducted by Society for New Communications Research,
Sponsored by Institute for Public Relations and Wieck Media
Palo Alto, Calif. – August 6, 2008 – Social media case studies and strategies from the American Red Cross, Blendtec, The Coca-Cola Company, Emerson Process Management, the Mayo Clinic, MARC Research, Quicken Loans, and the Seattle Union Gospel Mission highlight the full research report released this week by the Society for New Communications Research. “New Media, New Influencers and Implications for Public Relations” also features detailed findings from a survey of communications and marketing professionals focused on changing patterns of influence resulting from social media and other new communications technologies.
The report, which was funded by the Institute for Public Relations and Wieck Media, is available as a free .pdf download through the Society’s e-store at http://www.lulu.com/sncr. Hard copies are also available for purchase.
The study was led by a team of five SNCR Research Fellows: Paul Gillin, media expert and author of The New Influencers; Joseph Carrabis, chief research officer and founder of NextStage Evolution, LLC and NextStage Global LTD; John Cass, online community manager, Forrester Research; Greg Peverill Conti, vice president, Weber Shandwick Public Relations and Richard Nacht, founder and CEO, Blogging Systems Group and Career Connection Network.
“New influencers are beginning to tear at the fabric of traditional marketing and communications, giving rise to a new approach characterized by conversation and community,” said Gillin. “PR and marketing communications professionals are responding with a mixture of excitement, fear, and fascination. They’re alarmed at the prospect of ceding control of their messages to a community of unknowns. Yet at the same time they’re excited about this new opportunity to speak directly with their constituents.”
“This study represents one of the first in-depth investigations into changing patterns of influence and their impact on public relations and corporate communications,” commented Jen McClure, SNCR’s executive director. “We wanted to learn what criteria communications professionals use to define new influencers; how social media is being used to communicate with these influencers; and how to measure the effects of such efforts. The ultimate goal of the study is to offer a set of recommendations to the PR profession. These are embodied within the excellent case studies collected by our research fellows.”
About the Institute for Public Relations
The Institute for Public Relations is an independent nonprofit dedicated to the science beneath the art of public relations™, bridging the academy and the profession, supporting PR research and mainstreaming this knowledge into practice through PR education. For more information, visit http://www.instituteforpr.org.
About Wieck Media
Wieck Media is the official online technology partner of the Institute for Public Relations. Launched in 1991 by a group of United Press International veterans, the company was founded to facilitate the distribution of news, images and video to print, broadcast and web news outlets around the world. Key clients include The New York Times, Kyodo International, Toyota, GM, Honda, DaimlerChrysler, Ford, Michelin, Verizon, Australian Customs Service, Los Angeles World Airports, American Airlines, Southwest Airlines, Haymarket Publishing in London and The Arthur W. Page Society. For more information, visit http://www.wieck.com.
About the Society for New Communications Research
The Society for New Communications Research is a global nonprofit think tank dedicated to the advanced study of the latest developments in new media and communications, and their effect on traditional media and business models, communications, culture and society. SNCR is dedicated to creating a bridge between the academic and theoretical pursuit of these topics and the pragmatic implementation of new media and communications tools and methodologies. The Society’s Fellows include a leading group of futurists, scholars, business leaders, professional communicators, members of the media, and technologists from around the globe – all collaborating together on research initiatives, educational offerings, and the establishment of best practices. For more information, visit http://www.sncr.org or call +1 (650) 331-0083.
For more information, contact:
Jen McClure
+1 (650) 331-0083
jmcclure@sncr.org
Research & Publications
August 6, 2008 | 7 Comments
The Society for New Communications Research produces independently funded research, as well as commissioned and sponsored research projects.
Download SNCR’s latest research reports, whitepapers & executive summaries:
New Media, New Influencers & Implications for Public Relations
made possible by a grant from the Institute for Public Relations & Wieck Media
Customer Care & Brand Reputation in the Age of Social Media Executive Summary
This research was made possible by our Corporate Partner member, Nuance.
ROI of Online Press Releases Executive Summary
This research was made possible by our Vendor Council member, Vocus.
Visit our estore to preview and purchase all of SNCR’s research reports and journals
Other Recent Research Studies By SNCR Fellows & Research Partners:
2008 Tribalization of Business Study – Led by SNCR Senior Fellow Francois Gossieaux, conducted in conjunction with Beeline labs and Deloitte
Visit the resource site for this study at http://www.beelinelabs.com/tribalization/resources/ where you’ll find some of the research data, major findings, articles, and webinars on this study study. Please feel free to use them in presentations and embed them on your site – we hope you find them useful.
* Logos + buttons
* Graphs + charts
* Slide decks
* Webinar recordings
* Blogposts and articles that mention the study
* Coming: executive summary and case studies
Social Media in the Inc. 500 – Benchmark Study – led by SNCR Senior Fellow Dr. Nora Ganim Barnes with Eric Mattson
The full executive summary of the study is available for download at http://www.umassd.edu/cmr/studiesresearch/blogstudy5.cfm
Awards
June 26, 2008 | 2 Comments
2010 SNCR EXCELLENCE IN NEW COMMUNICATIONS AWARDS
Deadline: September 10th, 2010. No extensions will be granted.
Winning Case Studies Will Be Published by SNCR & Considered for Presentation at NewComm Forum 2011
Entrants are asked to submit case studies detailing their initiatives and technologies. The winning case studies are published by SNCR, and the winners will be honored at the 2010 Society for New Communications Research Symposium & Awards Gala, which will be held November 4-5 at Stanford University in Stanford, CA. In addition, the top case studies will be considered for presentation as sessions at NewComm Forum 2011.
Submission guidelines and the online entry form can be found here.
The deadline for submissions is September 10th, 2010. No extensions will be granted.
Entry fees: $75 USD per entry. A portion of each entry fee is tax-deductible, and all proceeds benefit SNCR, a 501c3 foundation. For more information, contact info@sncr.org or call +1 (408) 266-9658, ext. 11.
Each year the Society for New Communications Research presents the prestigious SNCR Excellence in New Communications Awards.
These awards honor corporations, governmental and nonprofit organizations, educational institutions, media outlets, and individuals who are innovating the use of social media, ICT, mobile media, online communities and virtual worlds and collaborative technologies in the areas of business, media, and professional communications, including advertising, marketing, public relations and corporate communications, as well as entertainment, education, politics, and social initiatives.
AWARD DIVISIONS & CATEGORIES
Awards are granted in six divisions:
- Corporate
- Government
- Media
- Nonprofit/NGO
- Academic
- Technology Innovation (for New Communications and Social Media Technology Vendors)
There are thirteen (13) awards categories:
1. Online Reputation Management
A case study submission in this category should explain how an organization is monitoring conversations and content online related to its brand, product or service. The case study should also explain what the organization is doing to either encourage or counter this information online.
An example: An organization that found consumer criticism of its service online, and what it did to discover, strategize and respond to that criticism. An explanation of the outcome of the response would also aid the nomination.
2. Behind the Firewall
A case study submission in this category should explain how an organization is using new communication and/or social media tools internally to enhance employee communications, or corporate culture, employee training and education. etc.
An example: An organization that uses a blog internally to communicate with employees, or has built an internal online community for its employees.
3. Influencer Relations
A case study submission in this category should explain how an organization is proactively engaging and building relationships with bloggers and new influencers as part of an initiative, campaign, or ongoing program.
An example: An organization that successfully worked with its industry bloggers around a milestone or an announcement.
4. External Communications & Communities
A case study submission in this category should explain how an organization is communicating with and/or participating in external online communities. This includes both online communities built and managed by the organization as well as other communities and social networks.
An example: An organization that has official spokespeople participating in an industry forum or message board. The external community could also be associated with a social network, like Facebook or MySpace.
5. Collaboration & Co-creation
A case study submission in this category should explain how an organization is using new media tools to either help groups and teams communicate and collaborate in new ways, or is using new media as the means for enabling outside sources to provide input and ideas in a collaborative way.
An example: An organization that’s using a wiki or private online community to communicate and exchange ideas. Another example nomination could be an organization that’s enabling consumer to submit their ideas and inputs on products and services.
6. New Media Creation: Online Audio / Video
A case study submission in this category should explain how an organization is creating and using social media and new communications tools and technologies, with an emphasis on audio, video and imagery.
An example: An organization that created a podcast series or a video blog. An explanation of why a particular medium was chosen and how it aided with a communication or marketing strategy would be helpful.
7. Online Publishing / Blogging
A case study submission in this category should explain how an organization is using online platforms to help publish and distribute content.
An example: An organization using blogs, social network profiles, etc. to publish and distribute content.
8. Mobile Media
A case study submission in this category should explain how an organization is using mobile media in its communication or marketing projects.
An example: An organization creating mobile applications or using SMS as part of a campaign or initiative.
9. Microblogging
A case study submission in this category should explain how an organization is using microblogging platforms (like Twitter), to help communicate, connect or otherwise engage with its target audience.
An example: How an individual or organization is using Twitter in an innovative and successful way.
10. Social CRM
A case study submission in this category should explain how an organization is using social tools to improve its customer relationship and knowledge management capabilities.
11. Social Data / Measurement Innovation
A case study submission in this category should explain how an organization is using social data and/or measuring social media projects and programs through new methodologies, tools and techniques.
12. Social Commerce
13. Use of Multiple Platforms / Integrated Initiatives
AWARD SUBMISSION FEE: $75.00
Awards submission fees help to offset the cost of this Society program and support the work of the Society for New Communications Research, a 501(c)(3) research and education foundation and think tank. A portion of your entry fee is tax-deductible, and all entrants will receive a special discount to attend the SNCR awards gala.
JUDGING CRITERIA & AWARD NOTIFICATION
All case study submissions will be provided to a panel of judges comprised of a group of SNCR’s Fellows, led the SNCR Best Practices committee. The committee reviews and scores each entry based on its own merit on a scale of 1-8. The judges’ scores are tallied and averaged to reach the final core for the entry. Judging criteria include: technical excellence, creativity and innovation, effectiveness (identifying and successfully responding to business goals), measurable outcomes, and overall success. Any entry scoring between a 4-6 will be honored with a Commendation of Merit. Any entry scoring 6+ – 8 will become a Finalist for an Award of Excellence. Each of these Finalists will receive a Commendation of Excellence, but the entry in each category with the highest score will be the winner for the category. (If no entry in a category scores above a 6, no Award of Excellence will be grants in that category.) Finalists will be alerted of their status via email, and the top winners in each category will be notified by telephone and email in early October, but no winners will be announced publicly until November 5th. The winners will be honored in a special ceremony at the Awards Gala to be held at Stanford University, Stanford, California on November 5th.
2009 SNCR EXCELLENCE IN NEW COMMUNICATIONS AWARDS
Read the winning case studies from the 2009 Excellence in New Communications Awards by clicking on a category below.
Categories
Behind the Firewall
Collaboration & Co-creation
External Communications & Communities
Influencer Relations
Measurement Innovation
Microblogging
New Media Creation
Online Reputation Management
Online Publishing
Social CRM
2008 SNCR EXCELLENCE IN NEW COMMUNICATIONS AWARDS
Read all the winning 2008 case studies here.
Read More By Our Fellows
May 19, 2008 | Comments Off
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- Book: The New Influencers
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- Book: Realty Blogging
Katie Paine
- The Measurement Standard Newsletter
- Book: Measuring Public Relationships
Danny O. Snow
- The Savvy Self-Publisher Newsletter
- Articles on new publishing technologies: http://www.u-publish.com/media
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