Katie Delahaye Paine is the founder of KDPaine & Partners LLC and author of the recently released Measure What Matters, Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships (Wiley, March 2011). She is also the publisher of the first blog and the first newsletter for marketing and communications professionals dedicated entirely to measurement and accountability.
Katie was an initial founder of the Institute for Public Relations special commission on measurement and evaluation and is a Founding Fellow of the Society for New Communications Research. Katie Paine was named one of PR Week’s 2008 Power Players for her advocacy of PR measurement.
No Research Reports have been listed for this Fellow.
Measure What Matters: http://www.amazon.com/gp/product/0470920106/ref=pd_lpo_k2_dp_sr_1?pf_rd_...
03.18.13 More chaos for Media Relations
The Measurement Standard Newsletter: http://kdpaine.blogs.com/