Paul Gillin is a veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. He is a popular speaker who is known for his ability to simplify complex concepts using plain talk, anecdotes and humor.
His award-winning 2007 book, The New Influencers, chronicles the changes in markets being driven by the new breed of bloggers and podcasters. It earned more than 100 favorable reviews from outlets that include The Wall Street Journal, the San Jose Mercury News and the BBC. His second book, Secrets of Social Media Marketing, has also earned wide critical acclaim. He also co-authored the B2B social media marketing book Social Marketing to the Business Customer with Eric Schwartzman, published by John Wiley & Sons in 2011.
Paul was previously founding editor of online publisher TechTarget and editor-in-chief of the technology weekly Computerworld. He writes a monthly column for BtoB magazine and is an active blogger and media commentator. He has appeared as an expert commentator of CNN, PBS, Fox News, MSNBC and many other local television outlets. He has also been quoted or interviewed for hundreds of news and radio reports in outlets such as The Wall Street Journal, The New York Times, NPR and the BBC. Paul is a Senior Research Fellow and member of the board of directors at the Society for New Communications Research. He holds Red Sox season tickets and can often be found scuba diving during his all-too-infrequent tropical getaways.
US audience for Internet news grew 17% in '10; cable TV declined almost 14%.
Less Than Half of Small Businesses Have Websites
Survey finds 96% of marketers' companies use social media, but only 9% have SM staff training.
New Research Confirms Marketers' Worst Cyber-Fear - Bad News Travels Fast: Colloquy Report Shows One Quarter of U.S. Consumers Far More Likely to Spread the Word About a Bad Experience than a Good One
47% of Employees Still Use Personal Accounts to Send Work Emails, Despite Understanding Risks
Repetitive Content Turns Off Tweeters; 52% say boring stuff is a reason to unfollow Annotated(1)
Survey: Customer Service is most important buying factor for online shoppers. Price ranks fifth
Study says traditional marketing more effective than social marketing for retailers.
Marketers Have Limited Social Media Understanding
Surprise! Young People See More Benefit from Social Networks
Rich Get Richer: Google Improves Share of Search Engine Ad Spend
Gartner Says Worldwide Media Tablet Sales on Pace to Reach 19.5 Million Units in 2010
SocNet Marketing Spending to Reach $38B by 2015
Active social network users also more active offline
How user manuals can generate leads. Some amazing stats.
MediaPost Publications Study: Half Of Top Web Retailers Have No Meaningful Facebook Presence 02/09/2010 Annotated(3)
Focus on Facebook to Drive Social Success Annotated(5)
Nielsen/Facebook Report: The Value of Social Media Ad Impressions | Nielsen Wire Annotated(1)
Twitter Followers Most Brand Responsive
52 Cool Facts About Social Media - Danny Brown
The Ultimate List: 100+ Facebook Statistics [Infographics]
Facebook: Facts, Figures & Statistics For 2010 | Digital Buzz Blog
Best Social Media Stats and Market Research of 2010 (So Far) | Social Media Today
Twitter stats 9-10
Few E-retailers Send Automated Welcome Series
Using Email Marketing to Boost Social Presence - eMarketer
Companies' Social Media Savvy: Top 50 Most 'Social' Firms (CHART)
Poor Customer Service Costs Companies $83 Billion Annually 02/18/2010
Younger Americans Lead Blogging
Social Media Links Improve Email CTR
5 Degrees of Twitter Separation
Facebook Fans More Valuable Customers
Number of people involved in buying process by purchase amount
More Consumers Use Email than SocNets for Brand Interaction
B2B Marketers Have Little Social Media Engagement Annotated(6)
Twitter in B2B Marketing - Zoomerang Online Survey Results Annotated(5)
Mosaic of Trust with Richard Edelman - Podcast Episode / On the Record...Online Annotated(1)
Carnegie Mellon study of Twitter sentiments yields results similar to public opinion polls
Is it Really Worthwhile to Market on Twitter? Annotated(2)
Facebook, Twitter Post Strong March Growth
Sysomos | Six Degrees of Separation and Twitter Network
Four Ways to Identify and Cultivate Your Brand's Mass Influencer - the 80/16 rule Annotated(2)
Social Media Aids Customer Acquisition - Hubspot Study Annotated(3)
digiday:DAILY - Facebook And Nielsen Come Out Slinging
Google Page Indexing Creates Leads
Americans Conduct More Core Searches in March
Safe Social Networking
A Glimpse Inside The Mind of the New B2B Buyer | The Connected Marketer
Retail Email Volume Jumps 9% in March
No Research Reports have been listed for this Fellow.
The New Influencers: A Marketer’s Guide to the New Social Media
Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!
03.29.13 How Sharing Pays Dividends
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