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Paul Gillin

Paul Gillin Communications
4 Thurber St.
Framingham MA 01702
P: 508-656-0734
F: 303-845-5902
Twitter: @pgillin



Paul Gillin is a veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. He is a popular speaker who is known for his ability to simplify complex concepts using plain talk, anecdotes and humor.

His award-winning 2007 book, The New Influencers, chronicles the changes in markets being driven by the new breed of bloggers and podcasters. It earned more than 100 favorable reviews from outlets that include The Wall Street Journal, the San Jose Mercury News and the BBC. His second book, Secrets of Social Media Marketing, has also earned wide critical acclaim. He also co-authored the B2B social media marketing book Social Marketing to the Business Customer with Eric Schwartzman, published by John Wiley & Sons in 2011.

Paul was previously founding editor of online publisher TechTarget and editor-in-chief of the technology weekly Computerworld. He writes a monthly column for BtoB magazine and is an active blogger and media commentator. He has appeared as an expert commentator of CNN, PBS, Fox News, MSNBC and many other local television outlets. He has also been quoted or interviewed for hundreds of news and radio reports in outlets such as The Wall Street JournalThe New York Times, NPR and the BBC. Paul is a Senior Research Fellow and member of the board of directors at the Society for New Communications Research. He holds Red Sox season tickets and can often be found scuba diving during his all-too-infrequent tropical getaways.

Independent Research

US audience for Internet news grew 17% in '10; cable TV declined almost 14%.

Less Than Half of Small Businesses Have Websites

Survey finds 96% of marketers' companies use social media, but only 9% have SM staff training.

New Research Confirms Marketers' Worst Cyber-Fear - Bad News Travels Fast: Colloquy Report Shows One Quarter of U.S. Consumers Far More Likely to Spread the Word About a Bad Experience than a Good One

47% of Employees Still Use Personal Accounts to Send Work Emails, Despite Understanding Risks

Repetitive Content Turns Off Tweeters; 52% say boring stuff is a reason to unfollow Annotated(1)

Survey: Customer Service is most important buying factor for online shoppers. Price ranks fifth

Study says traditional marketing more effective than social marketing for retailers.

Marketers Have Limited Social Media Understanding

Surprise! Young People See More Benefit from Social Networks

Rich Get Richer: Google Improves Share of Search Engine Ad Spend

Gartner Says Worldwide Media Tablet Sales on Pace to Reach 19.5 Million Units in 2010

SocNet Marketing Spending to Reach $38B by 2015

Active social network users also more active offline

How user manuals can generate leads. Some amazing stats.

MediaPost Publications Study: Half Of Top Web Retailers Have No Meaningful Facebook Presence 02/09/2010 Annotated(3)

Focus on Facebook to Drive Social Success Annotated(5)

Nielsen/Facebook Report: The Value of Social Media Ad Impressions | Nielsen Wire Annotated(1)

Twitter Followers Most Brand Responsive

52 Cool Facts About Social Media - Danny Brown

The Ultimate List: 100+ Facebook Statistics [Infographics]

Facebook: Facts, Figures & Statistics For 2010 | Digital Buzz Blog

Best Social Media Stats and Market Research of 2010 (So Far) | Social Media Today

Twitter stats 9-10

Few E-retailers Send Automated Welcome Series

Using Email Marketing to Boost Social Presence - eMarketer

Companies' Social Media Savvy: Top 50 Most 'Social' Firms (CHART)

Poor Customer Service Costs Companies $83 Billion Annually 02/18/2010

Younger Americans Lead Blogging

Social Media Links Improve Email CTR

5 Degrees of Twitter Separation

Facebook Fans More Valuable Customers

Number of people involved in buying process by purchase amount

More Consumers Use Email than SocNets for Brand Interaction

B2B Marketers Have Little Social Media Engagement Annotated(6)

Twitter in B2B Marketing - Zoomerang Online Survey Results Annotated(5)

Mosaic of Trust with Richard Edelman - Podcast Episode / On the Record...Online Annotated(1)

Carnegie Mellon study of Twitter sentiments yields results similar to public opinion polls

Is it Really Worthwhile to Market on Twitter? Annotated(2)

Facebook, Twitter Post Strong March Growth

Sysomos | Six Degrees of Separation and Twitter Network

Four Ways to Identify and Cultivate Your Brand's Mass Influencer - the 80/16 rule Annotated(2)

Social Media Aids Customer Acquisition - Hubspot Study Annotated(3)

digiday:DAILY - Facebook And Nielsen Come Out Slinging

Google Page Indexing Creates Leads

Americans Conduct More Core Searches in March

Safe Social Networking

A Glimpse Inside The Mind of the New B2B Buyer | The Connected Marketer

Retail Email Volume Jumps 9% in March

SNCR Research Reports

No Research Reports have been listed for this Fellow.

The New Influencers: A Marketer’s Guide to the New Social Media

Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!

Recent Tweets

Paul Gillin 1 day 15 hours ago
As a rule of thumb, the quality of a work of writing is inversely proportional to the number of exclamation points contained therein


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