Michael F. Kelly is the Chairman/CEO of Techtel Corporation doing Technology Demand, Communication and Influence Research for IBM, SAP, Intel, Oracle, Morgan Stanley, Merrill Lynch and many others for over 25 years. Techtel’s work with SAP included the research design and execution for its SNCR award-winning Influence Research. Kelly lead Techtel in developing ground-breaking systems dynamics simulation of the effects of negative experience on spread of opinion and market share. Kelly’s interest at SNCR is to help create a framework for new communications that will foster agreement on its scope and how it works.
Techtel has tracked the performance and influences on demand pipelines (funnels) for hundreds of IT software hardware and services companies, quarterly, for 25 years. That work has now evolved into Influence and Measurement practice and models, including Finding and Fixing Negative Opinion. Techtel’s work has appeared often in the business and industry press, including the WSJ, NYT, Investors Business Daily and has been used in Marketing books (including David Aakers’s ‘Brand Leadership’) textbooks, papers and theses. Kelly also spent 15 years in IT systems in numerous companies in California and New York State before starting Techtel. Kelly received a BS in Management from Canisius College and studied for MBA at SUNY at Buffalo.
No Research Reports have been listed for this Fellow.