John C. Havens is SVP, Social Media at Porter Novelli and the author of the book, Tactical Transparency: How Leaders Can Leverage Social Media To Maximize Value and Build Their Brand (Wiley 2008). At Porter, John provides senior Social Media counsel for the New York office while managing all New York Digital Account activity. He is part of Porter Novelli’s Global Digital Counsel that provides senior strategy for all Digital and Emerging Media for the entire Agency. He is a recognized expert in the fields of Transparency and Augmented Reality for Social Media/Public Relations.
Before working at Porter, John was VP of Business Development at BlogTalkRadio where he was responsible for bringing in over 70% of the company’s revenue by bringing in clients like Walmart, Ford, PepsiCo, Century 21, IBM, Allstate, State Farm, The Pentagon, Harper Collins, Hachette Book Group, Frommers, Wiley Publishing, Woman’s Day, and the USPS among others. John was also responsible for coordinating BTR’s campaign with Walmart which led to a 253% increase of traffic to their website featuring their Twilight DVD release, their largest DVD pre-release to date. John has been blogging about social media since 2005 when he was the first Guide to Podcasting at About.com. A frequent speaker on transparency and augmented reality, John’s has been quoted in Fast Company, INC, iMedia, and ADOTAS amongst other sites.
No Research Reports have been listed for this Fellow.