Yuping Liu-Thompkins

Yuping Liu-Thompkins (formerly Yuping Liu), Ph.D. is Associate Professor of Marketing and E. V. Williams Faculty Fellow in the College of Business and Public Administration at Old Dominion University, and a 2010-2011 Fellow of the Society for New Communications Research. She received her Bachelor's Degree in Marketing from Renmin University of China in 1996 and her MBA and Ph.D. in Management (Marketing Concentration) from Rutgers University in 2002. With a personal passion for technology, Dr. Liu-Thompkins' research focuses on the intersection among marketing, technology, and consumer psychology. Her main research areas include Internet marketing and customer loyalty. Starting with her doctoral dissertation research on the interactive nature of the Internet, Dr. Liu-Thompkins has led various research projects to study the effective and ethical use of the Internet for business purposes. Currently, she is studying the identification and management of customer loyalty and the effective use of online social networking for marketing purposes. Dr. Liu-Thompkins' publications have appeared in Journal of Marketing, Journal of Advertising, Journal of Advertising Research, and Business Horizons, among others. She is also an editorial review board member for Journal of Marketing Communications.

Since joining Old Dominion University in 2002, Dr. Liu-Thompkins has taught a wide variety of courses including Internet Marketing and Advertising to both undergraduate and MBA students. Through course projects, her classes have helped many local businesses improve their online marketing performance. Dr. Liu-Thompkins also teaches a doctoral seminar on Current Issues and Topics in Marketing and has served on the dissertation committees of several doctoral students.