Rob is founder and CEO of Converseon, the award winning full service social media consultancy that helps brand harness the value of social across the organization. Now in its tenth year, Converseon provides an end to end social solution ranging from industry leading social intelligence solutions (Forrester category "Leader" Q3 Wave of Listening Platforms), to organizational consulting and social intelligence frameworks and a full range of engagement services designed to help clients meet business objectives.
Rob is a Founding Fellow of Society for New Communications Research and Great Minds Honoree from the Advertising Research Foundation. Converseon has garnered an enviable reputation for innovation and excellence andr recipient of mutiple awards including the 2009 SAMMY for Best Social Agency, OMMA Award for Advertising Innovation, WOMMIE Award for Best Word of Mouth Program and Forrester Groundswell Award for Business to Consumer "Talking." Converseon has been featured in a wide range of media including the Financial Times, Fortune, CNN, among others. Rob speaks at a wide range of industry events including the Advertising Research Foundation, SNCR, SMX, Conference Board, PRSA International, among many others.
Headquartered in New York, Converseon's team extends to Detroit, San Francisco, Austin, Boston, Copenhagen and Shanghai (via partnership). Clients includes many of the world's leading brands.
Prior to founding Converseon, Rob was head of the Innovations Group at a Division of Y&R and member of the WPP.com board. He has been active in digital marketing since 1995.
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Overcoming Social Media Paralysis, imediaconnection.com