2010 SNCR Fellows
February 3, 2010 | 7 Comments
Chris Boudreaux, creator of SocialMediaGovernance.com
Douglas Haslam, supervisor, Voce Communications
Chuck Hemann Chuck Hemann is a 2010 Fellow of the Society for New Communications Research and currently the manager of Research & Online Reputation for Dix & Eaton. Chuck spearheads the firm’s efforts in the areas of monitoring, measurement, market research, and provides critical inputs into the strategic development and execution of marketing communications, crisis communications and investor relations programs. Chuck co-chairs Dix & Eaton’s digital communications practice, and is a frequent speaker on a variety of social media topics, including how to get started, monitoring and measurement. In February 2010, Chuck will start a new role as a social media associate with WCG, a global media services company focused on the corporate and product marketing and communications needs of leading healthcare companies, where he will be responsible for creating and maintaining state-of-the-art analytics and monitoring programs for the its clients. A graduate of Baldwin-Wallace College with a bachelor’s degree in political science, and a master’s degree in applied politics from the Ray C. Bliss Institute at the University of Akron, Chuck received many academic awards, including membership into the Social Science Honorary Society, Political Science Honorary Society and the International Studies Honorary Society.
John C. Havens John C. Havens is SVP, Social Media at Porter Novelli and the author of the book, Tactical Transparency: How Leaders Can Leverage Social Media To Maximize Value and Build Their Brand (Wiley 2008). At Porter, John provides senior Social Media counsel for the New York office while managing all New York Digital Account activity. He is part of Porter Novelli’s Global Digital Counsel that provides senior strategy for all Digital and Emerging Media for the entire Agency. He is a recognized expert in the fields of Transparency and Augmented Reality for Social Media/Public Relations.
Before working at Porter, John was VP of Business Development at BlogTalkRadio where he was responsible for bringing in over 70% of the company’s revenue by bringing in clients like Walmart, Ford, PepsiCo, Century 21, IBM, Allstate, State Farm, The Pentagon, Harper Collins, Hachette Book Group, Frommers, Wiley Publishing, Woman’s Day, and the USPS among others. John was also responsible for coordinating BTR’s campaign with Walmart which led to a 253% increase of traffic to their website featuring their Twilight DVD release, their largest DVD pre-release to date. John has been blogging about social media since 2005 when he was the first Guide to Podcasting at About.com. A frequent speaker on transparency and augmented reality, John’s has been quoted in Fast Company, INC, iMedia, and ADOTAS amongst other sites.
Kami Huyse, Zoetica
Beth Kanter, Zoetica
![](:"http://sncr.org/wp-content/uploads/2010/02/Francesca-Head-Shot.gif")
Francesca Karpel Senior Manager, Internal Communications, NetApp.
Francesca Karpel is a communications expert with over 20 years of experience in various industries including technology, education and financial services. Her expertise includes identifying and executing strategies and technologies which facilitate corporate growth. She has grown NetApp’s internal communications infrastructure as the company has grown from 1000 to over 8000 employees and become recognized as a great place to work in locations around the world. Francesca led the cross functional team that selected the software platform for both internal and external communities at NetApp as part of the NetApp brand launch.
Francesca has spoken at communications conferences as well as providing best practice examples and being quoted in professional texts on internal communications and branding.
Francesca earned a BA from Smith College and an. MBA from the Kellogg School of Management at Northwestern University She also studied at Ecole Supérieure des Sciences Economiques et Commerciales, Cergy-Pontoise, France, one of the premier management schools in Europe.
Crystal Kigoni, director, Voices of Africa for Sustainable Development
Jacob Morgan Jacob is the Principal of Chess Media Group, a social business consultancy with offices in San Francisco, California and Calgary, Alberta. Chess Media Group focuses on two practice areas:
1) Social-Collaborative Workplaces – Helping companies understand how they can use social tools and strategies to collaborate internally to meet business objectives (enterprise 2.0)
2) Social Business – Helping companies understand how they can use social tools and strategies externally to meet business objectives through relationships with customers.
Previously Jacob ran his own startup in the social media space, a marketing/SEO consultancy, and worked for a marketing agency. Jacob has worked on or with brands such as Adobe, Conde Nast, Salesforce, Sprint, and Sandisk.
In 2009, Jacob released his first book Twittfaced, which he co-authored with Josh Peters and wrote entirely through online collaboration. Chris Brogan, Brian Solis, and Olivier Blanchard were amongst the contributors to the book. Jacob also blogs about Enterprise 2.0 and Social Business. His blog is ranked in AdAge’s POWER150, the most influential marketing blogs in the world. He is a contributor to Marketing Profs and has been quoted in the Wall Street Journal and featured by Media Post and ZdNet.
Jacob is passionate about chess, people, and traveling. When not at home in San Francisco, Jacob is traveling the world, exploring new people, places and cultures.
Kate McCallum Entertainment and arts professional, Kate McCallum, founded Bridge Arts Media, LLC, a transmedia development and production company based in Los Angeles which specializes in both traditional and new media. She also co-founded the c3: Center for Conscious Creativity, a non-profit organization, creative collective and think-tank of artists, media-makers, futurists and consciousness experts who examine and explore the impact of art, story and media on culture and society, as well c3 produces and presents artists, concerts, screenings and educational forums relevant to the mission of transformation and the evolution of human potential. Kate is a member of the Academy of Television Arts and Sciences, the Association for the Scientific Study of Consciousness, the World Future Studies Foundation and is a frequent speaker on the transformational power of the arts and media.
Kate’s 30 year professional background ranges from positions in arts administration, production and writing, to development and programming. She holds a BA in Communications and Music from Western Michigan University, and an MA in Consciousness Studies. Kate spent 20 years at Universal Studios and Paramount Studios on prime time commercial series such as; THE EQUALIZER, CRIME STORY, MIAMI VICE, THE HUMAN FACTOR, and LAW AND ORDER. She produced and sold long form content to Showtime, UPN, and NBC (Producer on NBC MOW, “What Kind of Mother Are You”) and served as VP of Creative with Western Sandblast at Paramount TV. Kate joined the Harmony Channel executive team to launch an innovative visual music VoD cable channel on COMCAST to over 11 million homes, then from 2006-2009 she was employed by the Los Angeles Opera in the position of Board Liaison and Executive Administrator to General Manager, Plácido Domingo.
Michael Netzley, PhD Michael serves on the faculty of Singapore Management University where he specializes in managing corporate reputation, digital media, and leadership. He has spent the last twenty years in higher education and worked internationally in Argentina, Finland, Germany, Slovenia, and Japan. Asia is now his home and the focal point of his research.
Michael earned his PhD in communication from the University of Minnesota and taught in the MBA program at the university’s Carlson School of Management. Here he began researching corporate communication and since has either authored or served as academic editor of more than fifty case studies. He has also co-authored three books on workplace communication. Outside the academy Michael actively consults and leads executive development programs around the globe. He is a weekly correspondent to the For Immediate Release podcast and maintains the Digital Media Across Asia wiki. Most importantly, Michael is a proud father who enjoys scuba diving the warm waters of Asia.
Revi Sterling, Ph.D. Revi Sterling, Ph.D., is the Faculty Director for Graduate Studies in Information and Communication Technology for Development (ICTD) at the ATLAS Institute, University of Colorado – Boulder. Her main academic and research concentration is analyzing the underside of ICTD, studying why the billions spent annually on closing “digital divides” has not moved the overall development needle – and developing strategies and students to address this. Passionate about the transformative potential of technology, Sterling focuses on translating community communication needs into technical requirements, working primarily with community radio stations and media centers, as well as other ICTD efforts globally. Her work in adding interactivity to traditionally unidirectional communication technologies has garnered significant attention and use in Africa, India, and Latin America. Sterling is a member of the UN-GAID High Level Panel of Experts, and serves on several gender, technology and development advisory boards. She has a Ph.D. from the University of Colorado in Technology, Media and Society. Prior to academia, Sterling spent a decade at Microsoft in both technology and research teams, leading Microsoft’s gender equity in computer science efforts, working with universities and governments, including providing Congressional testimony on strategies to enhance the domestic IT pipeline.
Dr. Yuping Liu-Thompkins Dr. Yuping Liu-Thompkins is 2010 Fellow of the Society for New Communications Research, and Associate Professor of Marketing and E. V. Williams Faculty Fellow at Old Dominion University. With a personal passion for technology, Dr. Liu-Thompkins’ research has focused on the intersection among marketing, technology, and consumer psychology. Her main research areas include Internet marketing, loyalty programs, and customer relationship management. Starting with her doctoral dissertation research on the interactive nature of the Internet, Dr. Liu-Thompkins has led various research projects to study the effective and ethical use of the Internet for business purposes. Currently, she is studying the diffusion of viral content and the impact of corporate social participation on business and consumer outcomes. Dr. Liu-Thompkins’ research has been published in Journal of Marketing, Journal of Advertising, Journal of Advertising Research, and Business Horizons, among others. She is also an editorial review board member for Journal of Marketing Communications. At Old Dominion University, Dr. Liu-Thompkins teaches Internet Marketing and Advertising classes to both undergraduate and MBA students. Through course projects, her classes have helped many local businesses improve their online marketing performance. More information about Dr. Liu-Thompkins’ research and teaching can be found on her website at http://www.yupingliu.com.
Michelle Venorsky, APR | Management Supervisor
Michelle joined Marcus Thomas in 2002, bringing with her considerable experience in media relations and marketing communications and a talent for event planning. While at Marcus Thomas, Michelle has fostered a deep understanding and passion for all things social media. She has implemented public relations and social marketing programs for a diverse mix of accounts, including MTD (Troy-Bilt and Yard-Man brands), Nestlé (Nesquik and Nescafé ® Dolce Gusto™ by Krups®), Libbey Inc., Pfaltzgraff, Legacy Village, Jo-Ann Stores, Akron Children’s Hospital, Leifheit and Second Chance Trust Fund. Prior to joining Marcus Thomas, she worked at a boutique public relations firm and a national job board. Over the course of Michelle’s career, she has secured coverage for her clients in such distinguished publications as The Wall Street Journal, USA Today, Fast Company, BusinessWeek, the “Today” show, Associated Press, People, Food & Wine, Metropolitan Home, HGTV and The Food Network. Michelle is an accredited member of the Public Relations Society of America and a 2010 fellow for the Society for New Communications Research. She serves on a number of volunteer committees and is a board member for Most Valuable Kids, Cleveland chapter. Michelle also authors the popular food blog, Cleveland Foodie, and is a freelance writer for Metromix.com. She holds a bachelor’s degree in journalism from Bowling Green State University.
2009 SNCR Fellows
February 2, 2009 | 5 Comments
Connie Bensen is a 2009 Fellow of the Society for New Communications Research and a key voice among community managers. Her blog is recognized as a leading resource for those involved in community building. She is presently working as Community Strategist for Techrigy SM2, a social media monitoring tool. Connie has provided leadership in providing information & connecting social media practitioners across a variety of social networks ranging from Facebook, Friendfeed to Twitter. She also provides mentorship & contributes to best practices in community management. Connie has presented at a number of conferences & will be speaking at a number of events in 2009 on an international level. Connie blogs at CommunityStrategist.com, MarketingTwo.com, and blog.Techrigy.com. She has previously worked with Network Solutions, Inc and ACD Systems. Prior to joining ACD Systems, Connie spent nine years on the brick and mortar side of community building in public library administration, marketing and public relations.
Andria Y. Carter is a 2009 Fellow of the Society for New Communications Research and the online editor with Trentonian.com. She is responsible for the editorial and multimedia content published on the web site and co-manages the newsroom for the print side as well. Ms. Carter is a veteran journalist with over 19 years of experience having worked at several newspapers including The Asbury Park Press, Neptune, N.J.; The Pocono Record, Stroudsburg, Pa.; and The Cincinnati Herald, Cincinnati, Ohio. She has also freelanced with several regional and national magazines. The guiding force of her news philosophy is a motto given to her as a cub reporter, “If it’s news today, it’s news to us.” She holds a journalism degree from Central State University in Wilberforce, Ohio. A believer in being a true participant in the community, she serves on a number of community boards. Currently, she is a participating member or board member of the following trade organizations: Online News Association, Junior League of Greater Princeton (co-development chair) and Central Board of Junior Achievement of New Jersey. Throughout her career Andria has won several awards and honors including: Communications Careers Video-Films Media Group; Minority Fellowship-Newspaper Association of America; The James K. Batten Leadership and Career Development Fellowship-Newspaper Association of America; 2003 LifeCenter Media Award; Women in Communications-Cincinnati Chapter’s 2001 Gem Award for Journalistic Excellence; 2001 Applause! Magazine Imagemaker Award for Communications; and 1993 Keystone Press Award.
Marcia L. Conner Marcia L. Conner is a 2009 Fellow of the Society for New Communications Research. She works at the intersection of social media and learning to create nimble solutions that appeal to digital natives while meeting the ongoing needs of talent across all generations. A former Fortune 500 learning chief and co-author of Creating a Learning Culture (Cambridge University Press, 2004), she is managing director of Ageless Learner and writes the Fast Company column “Learn At All Levels.” Marcia was Vice President of Education and Information Futurist for PeopleSoft, Senior Manager of Worldwide Training at Microsoft, helped take Wave Technologies public, and served as Editor in Chief of Learning in the New Economy magazine. She is also the author of Learn More Now (John Wiley & Sons, 2004) and contributes to dozens of publications including Leading Organizational Learning (Jossey-Bass/Leader to Leader Foundation, 2004) and Engaging Learning: Designing eLearning Simulation Games forward (Pfeiffer, 2005). She has appeared on ABC World News This Morning and speaks to groups about turning social media and learning into a competitive advantage, overcoming organizational learning disabilities, catalyzing the new digital learning style, and aligning education with dynamic business goals. As an advisor to public and private sector organizations she has worked with FedEx, the Gap, Verizon Wireless, American Express, The Home Depot, Mars, WD-40, CARE and other global employers to build clients’ market position, strengthen culture, and increase organizational IQ.
Mark Chrisman is a 2009 Fellow of the Society for New Communications Research and Senior Instructional Designer for T-Mobile USA, where he focuses on eLearning, social media and mobile learning, as well as researching emerging trends in communication and technology. Mark has presented at numerous conferences for the eLearning Guild and has published articles for the Adobe Development Center and Training Magazine. He also started and manages an Adobe Users Group in Seattle and actively participates in the group Seattle Lunch 2.0, which focuses on emerging technology companies. His experience also includes developing enterprise-wide learning programs for Seattle Children’s Hospital and Regence BlueCross BlueShield. Mark holds a B.S. degree in Mass Communications and Fine Art from Towson University, Baltimore, Maryland and a Multimedia Certificate from the University of Washington. He enjoys biking, blogging, playing guitar, programming drumbeats and playing with his two sons.
Vanessa DiMauro is a 2009 Fellow of the Society for New Communications Research and the CEO of Leader Networks. A pioneer in business-to-business community building, Vanessa has been creating successful virtual communities and networks for more than fifteen years. Vanessa is a popular speaker, researcher and author on the topics of online communities, social and professional networking online, and Web 2.0 for businesses. With a research background, Vanessa takes the approach of a cultural anthropologist to help businesses use social networking and online community building to help companies get closer to their customers, generate revenue and tangible ROI. She has founded and run leading online professional communities such as Cambridge Information Network (CIN) for Cambridge Technology Partners, Computerworld Executive Suite and CXO Systems’ Peer Visibility Network. Vanessa also serves as an Executive- In-Residence at Babson College, for the Olin School of Management. She has led executive education courses at UCLA, the University of Miami and at the University of Chicago. Women in Technology International (WITI) named Vanessa DiMauro one of “Boston’s Most Influential Women in Technology” and The Advisory Council (TAC) has chosen her as one of their Thought Leaders – leading practitioners who provide guidance on their areas of expertise. She holds both a B.A. and an M.A. from Boston College.
Laura “@Pistachio” Fitton is a 2009 Fellow of the Society for New Communications Research and Laura is leading the charge of sussing out intelligent and productive business uses of emergent technologies like Twitter, where she is read by thousands of community members. The first to publish a white paper on “Enterprise Microsharing” (popularly called “Internal Twitter”) she also writes for and runs the TouchBase blog and is an early beta tester of Seesmic and Qik. She re-launched Pistachio Consulting in September 2008 to connect businesses to new ideas and innovations using all the tools of microsharing. Pistachio comprises the TouchBase blog (covering business use of microsharing), the TouchBase Link Blog (stream of Twitter and microsharing articles for businesspeople, wherever they are published), serves clients like Ford Motor Corporation, PeopleBrowsr, The Sister Project, Transplant-1 and CommuNteligence, and is writing Twitter for Dummies for Wiley publishing, due May 2009. Laura’s innovative use of social media has gotten the attention of the top minds in technology, as profiled by Naked Conversations author Shel Israel for his Global Survey. Her work is featured in five books published in 2008 including Seth Godin’s Tribes, Liz Lynch’s Smart Networking, Paul Gillin’s Secrets of Social Media Marketing, and Julio Ojeda’s Twitter Means Business. Laura has also been quoted in The New York Times Magazine, BusinessWeek, The New York Times, The LA Times, Newsweek.com, Inc.com, CIO Magazine, CNET, ZDNet, ComputerWorld and many other magazines, publications, web shows and blogs. She speaks on business use of microsharing for private clients and at technology conferences. She has guest lectured at Bentley College, Clemson and Emerson. Laura is a magna cum laude graduate of Cornell University’s eclectic College Scholar program. In “past lives” she studied science writing with Carl Sagan, rock climbed, sailed on a schooner, raised a niece, ran a hobby farm, traveled and lived abroad. Today she lives in Boston with two toddler daughters and a giant Leonberger. She practices Ashtanga yoga and plays ice hockey in her “spare” time, and is a stroke survivor dedicated to raising awareness.
R. Craig Lefebvre, PhD is a 2009 Fellow of the Society for New Communications Research and an architect and designer of public health and social change programs. His recent work has focused on the use of new media in social marketing and health communication programs. He is an Adjunct Professor of Prevention and Community Health at The George Washington University School of Public Health and Health Services and was the Chief Technical Officer at Population Services International (PSI) where he led PSI’s technical teams in capacity-building, HIV, malaria, child survival and clean water programs, reproductive health, and social marketing as well as its research and metrics functions. He also blogs at On Social Marketing and Social Change (http://socialmarketing.blogs.com). An internationally recognized expert in social marketing and health communication, Craig’s work has addressed a multitude of health risks, aimed at various diverse audiences, and often featuring local implementation strategies. He is the author of over 60 peer reviewed articles and chapters in the areas of community health promotion, social marketing and behavioral medicine and has made over 175 presentations at professional meetings and invited venues. His professional service includes the Technical Expert Panel – Assessment of the Healthy People Objective-setting Framework and Process; the Behavior Change Expert Panel for the National Bone Health Campaign; Program Chair of the 2003 Innovations in Social Marketing Conference; participation on two National Cancer Institute Special Emphasis Review Panels for Centers of Excellence in Cancer Communications Research; Advisory Board of the Social Marketing Institute; National Advisory Committee, University of South Florida, College of Public Health’s Prevention Research Center; Co-editor of Social Marketing Quarterly; and Founding Member of the Health Communication Focus Area Working Group, Healthy People 2010. Dr. Lefebvre has held faculty appointments at the University of Virginia, Brown University, Johns Hopkins University and the University of South Florida. He was elected a member of the American Academy of Health Behavior in 2003 and a Fellow in the Council on Epidemiology and Preventive Cardiology, American Heart Association in 1988. His work has earned him the William D. Novelli Award for Innovations in Social Marketing with the NCI’s 5 A Day media campaign and a Silver Anvil from the Public Relations Society of America for the USDA Team Nutrition program. He received his Ph.D. in Clinical Psychology from North Texas State University and completed post-doctoral fellowships in Behavioral Medicine at the University of Virginia and the University of Pittsburgh.
Geoff Livingston is a 2009 Fellow of the Society for New Communications Research. He has worked as a public relations strategist in the Washington, D.C. region for 15 years. Geoff’s award-winning book on new media Now is Gone was released in 2007. The book has been cited by the Wall Street Journal as a valuable resource for social media. Some of his experiences at Livingston Communications include Bartleby Books, United Way, Save Darfur, Network Solutions, the Consumer Electronics Association, Ford Motor Company, the Washington Nationals, Network Solutions, Sully Erna (Godsmack lead singer), Verizon Wireless and many others.
Gaurav Mishra is a 2009 Fellow of the Society for New Communications Research. He is also the Yahoo! Fellow in International Values, Communications, Technology, and Global Internet for the academic year 2008-09 at Georgetown University, where he is responsible for leading research on social media and mobile use in the BRIC countries: Brazil, Russia, India and China. Gaurav is teaching a graduate course at Georgetown on “Social Media in Business, Development and Government” in Spring 2009. He is serving as the Yahoo! Fellow on sabbatical from his role of Assistant General Manager (Brand Head Indica) at Tata Motors, where his responsibilities included managing national level sales and marketing, and developing traditional and digital marketing programs for Indica. Gaurav writes a popular blog on how social media and mobile technologies are changing media, business, development and government, especially in emerging economies like India and China. He is also frequently quoted in the Indian and international press as an authority on the social media scene in India.
John Quinn is a 2009 Fellow of the Society for New Communications Research and a 30-year media veteran. He presently manages Public Affairs Marketing for ABC affiliate WJLA-TV, Washington, DC. Before joining the station in July of 1995, he enjoyed a successful first-try as a political campaign manager in St. Louis and served as Director of Advertising and Promotion for WRQX, the Disney/ABC owned and operated FM Radio property serving our Nation’s Capital and was a volunteer with the 2008 presidential campaign. John is the winner of two PROMAX INTERNATIONAL Gold Medallion Awards for “Most Innovative Radio Promotion,” “Outstanding Consumer Television Promotion” two consecutive Achievement In Radio (A.I.R.) awards for “Best Audience Promotion,” and two Capital Region PSA Emmy nominations and three national Telly Awards for video production and an award from the National Assoc. of Black Journalists, St. Louis and TelevisionWeek magazine’s 2008 Marketing Maverick award. In 1998, he produced a long-form video presentation for a White House Summit on Retirement Savings and was later tapped as media consultant for the Society of American Foresters’ national public and media relations effort. John has served on the PSA advisor committee for the National American Red Cross. Quinn’s multi-media career is highlighted by his role in many successful events around the country from entertainment and sports to cause related initiatives. John is presently working on public awareness campaigns for Germany, South Korea, Taiwan, The Netherlands and Kazakhstan. He has received numerous citations for his involvement with local and national organizations. John has served as a judge for the Emmy Awards, National Association of Women in Television & Film Imagemakers, The National Association of Broadcasters’ Crystal Awards and is an active member of the National Academy of Television Arts and Sciences.
Susanne Rockwell is a 2009 Fellow of the Society for New Communications Research and Web editor for University Communications at the University of California, Davis. As editor for UC Davis’ home pages, news pages and social media sites, Rockwell has become a champion for high-quality Web content across the UC system. She helps lead annual workshops for UC campus communicators and, at UC Davis, teaches staff classes on Web writing and communication and advanced Web applications. Rockwell has also organized the first campus workshop on social media tools to further the university’s goals of engagement with its students, alumni, faculty and the public. Beyond education, Rockwell has served as an advocate for the non-technical Web staff at UC Davis as the editorial representative in a campus-wide initiative to establish a Web content management system. In the past two decades at UC Davis, she has served as the faculty-staff newspaper editor, a public information representative representing the humanities and social sciences and the unit’s Web editor. Rockwell’s career in the communication field spans 34 years, including 15 years as a reporter and editor at various California newspapers. She holds a Bachelor of Art degree in International Relations and a Master of Art degree in Rhetoric and Communication, both from UC Davis.
Todd Van Hoosear is a 2009 Fellow of the Society for New Communications Research and senior analyst for SocialSphere Strategies. Outside of SocialSphere, Todd is very active in both the offline and online community. As a member of the Social Media Club’s Board of Directors, Todd is shaping the organization’s ability to help consumers be responsible and informed citizens in the new media world. His thought leadership is extended to IABC’s Social Media Release Working Group, where he is working closely with the media, public relations and microformats communities to establish a standard way of distributing ‘official’ organizational communications through blogs and RSS technology. As founder of the Boston Social Media Club, Todd speaks regularly about social media and digital communications trends, including recent presentations to several local universities, the Yankee IABC, the Public Relations Society of America and the American Marketing Association, among many others. Proving that Todd has a life outside Web 2.0 and social media, he is an avid rock climber, bicyclist and photographer, and will occasionally be seen trying to do two of these at the same time. Todd blogs at SocialSphere and http://morethanmarketing.net.
Dr. Tamara L. Wandel is a 2009 Fellow of the Society for New Communications Research. A past public relations director and journalist in New York, she now enjoys her work as an Assistant Professor in Communication teaching media writing, strategic public relations, integrated communication campaigns and news copyediting at the University of Evansville. Through service-learning projects, she and her students have been awarded grants from national sources such as the Maurice R. Robinson Constitutional Rights Foundation. Her research on both public relations teaching pedagogy and communication within online social networks has been published in several peer-reviewed journals and recent books. Her current research endeavors include two independent studies related to online social networking. The first is a co-research exploration of authenticity within the Facebook community, specifically how one’s self-portraiture in an online environment can facilitate or hinder communication. The second deals with online communication disclosure as it correlates to the bereavement process. Dr. Wandel has had the pleasure of presenting her research in as small of a venue as a historic southern Indiana library and as large of a venue as the World Communication Association’s conference in Australia. Dr. Wandel is a MarCom Creative Award Winner for her work in service-learning and media relations and is APR-accredited through the Public Relations Society of America. She is under contract with Wadsworth Publishing to complete a public relations and media writing textbook.
Charlotte Ziems is a 2009 Fellow of the Society for New Communications Research and vice president, client engagement, at Tendo Communications. She has more than 20 years of experience in publishing, business management, and market research. A former high-tech publishing executive, Charlotte served as vice president of InfoWorld’s Test Center, founded InfoWorld Consulting Services, and held executive editorial positions at publications including Computerworld, PC Resource, PC/Computing, PC Week, and Computer Shopper. Charlotte came to Tendo after serving as vice president of research and operations at Guidewire Group, an analyst firm that focuses on entrepreneurial companies and emerging markets. At Guidewire, Charlotte defined and built information products that leveraged the company’s unique process for reviewing early-stage companies. Prior to Guidewire, Charlotte consulted with a number of firms, including The Curious Company/kate spade, Chevron, and Fuzhen Corp., researching and identifying customer needs to drive business strategy. At Tendo, Charlotte manages editorial strategy and content projects for Hewlett-Packard and O’Reilly and Danko. Her passion is social media and community development and helping companies shift from “interrupt marketing” to conversational marketing. She holds a B.A. in English from the University of Virginia and is an avid equestrian and gardener.
SNCR Founding Fellows
January 15, 2008 | 16 Comments
Elizabeth Albrycht is a Founding Fellow of the Society for New Communications Research, and a co-founder of New Communications Forum. Elizabeth is a 17-year veteran of high technology public relations practice, with an expertise in participatory communications and social media garnered over the past four years as an independent consultant for European and US-based clients. She has authored multiple articles on blogging, RSS and other new tools for industry trade publications, and has presented teleseminars and in-person seminars on new communications tools for PRSA and Ragan Communications. She blogs about PR and corporate communications at CorporatePR and is a member of the Corante Marketing Hub. Elizabeth is currently lecturing at the Institut Supérieur de Communication (ISCOM) in Paris, France, and is a doctoral student at the European Graduate School.
Constantin Basturea is a Founding Fellow of the Society for New Communications Research. Mr. Basturea is director, New Media Strategies for Converseon and the author of ‘PR meets the WWW’ blog. He was a co-organizer of the Global PR Blog Week, the first virtual conference on the impact of personal publishing on PR, and is the founder of NewPR Wiki, a collaborative space hosting online communication projects and resources. He has worked as an Assistant to President’s Advisor for Nonprofit Organizations in his native country, Romania. Mr. Basturea holds a Master’s degree in Public Relations from the University of Miami.
Elisa Camahort is a Founding Fellow of the Society for New Communications Research. Ms. Camahort is the co-founder of BlogHer. Elisa has more than 15 years of experience in marketing, has been published numerous times and has extensive public speaking experience. Most recently, she has presented on the “What, Why and How of Blogging” to various technology and marketing organizations. Elisa is an avid personal, political and business blogger, currently maintaining no less than seven blogs on a highly active basis.
John Cass is a Founding Fellow of the Society for New Communications Research and the author of Strategies and Tools for Corporate Blogging. He was 2005/6 President of the Boston Chapter of the American Marketing Association. In 2005, Mr. Cass was lead author of the ‘Corporate Blogging: Is It Worth The Hype?” study and website on the value and benefits of corporate blogging and jointly authored the 2006 Backbone Media Blogging Success study with Dr. Walter Carl of Northeastern University. John has been blogging at his PR Communications blog since 2003.
Elizabeth Fairbanks-Fletcher, Esq. is a Research Fellow, Chair of the New Communications Law committee and a member of the Board of Directors of the Society for New Communications Research. Ms. Fairbanks-Fletcher is a New York State licensed attorney and a tax accountant. She holds a J.D. from Albany Law School in Albany, NY, graduating in the Top 27% of the her class. She graduated summa cum laude from Marist College in Poughkeepsie, NY with a BS in Accounting. Most recently, she worked for the Department of Justice. She is a past recipient of the State Farm Outstanding Student Fellowship, Guistwhite Scholar, the New York State Society of Certified Public Accountants Award for Superior Scholarship in Accounting Studies, and All-New York State First Academic Team, among others. In 2003, she was selected for the Department of Justice Attorney General’s Honors Program. In addition to these accreditations, she served on the advisory committee for the International Nanocasting Alliance and is a member of the board of directors and research fellow of the Society for New Communications Research. She also chairs the Society’s Communications Law committee. She worked as an editor and journalist for Gannett Newspapers and is the founder/publisher of Rhythm & News magazine. She blogs and hosts a podcast at Blawgher.com when she’s not working her day job at the Law Offices of Elizabeth L. Fairbanks-Fletcher, PLLC.
Dan Farber is a Founding Fellow of the Society for New Communications Research. Mr. Farber is vice-president of editorial at CNET Networks and editor in chief of ZDNet. Dan has more than 20 years of experience as an editor and journalist covering technology. He joined ZDNet in 1996, and led the development of ZDNet’s worldwide network of more than 70 technology-focused sites. Prior to joining ZDNet, Dan served as vice president and editor-in-chief at Ziff-Davis’ flagship computing news publications, PC Week and MacWeek. He was also a founding editor at MacWorld and part of the editorial staffs of PC World and PC Magazine.
Dan Forbush is a Founding Fellow of the Society for New Communications Research. Mr. Forbush founded ProfNet, PR Newswire’s expert resource for journalists, in 1992 and continues to serve as president. In 2004, he converted his Media Insider webzine to a blog and recently launched the CollaborativePR wiki. In a more speculative venture, Forbush has founded Old North Church, Inc. as a producer of collaborative Web-based entertainments. With 30 years of experience in academic PR, Dan was named by PR Week as one of the 100 most influential PR people of the 20th century.
Tom Foremski is a Founding Fellow of the Society for New Communications Research. Mr. Foremski left the Financial Times as a full-time reporter and columnist in June 2004. He had joined the FT as a full time US tech correspondent and Silicon Valley columnist in 1999 when it was launching its push into the US market. Tom is still contributing a “View from the Valley” column for the FT, but his main focus is now on the popular Silicon Valley Watcher blog.
Robert French is a Founding Fellow of the Society for New Communications Research. He has worked in various PR/Marcom related practices for 20 years. He is currently a Technology Advisor/Instructor at Auburn University in Alabama (USA), and has created several blogs and wikis to complement the classes he teaches in public relations. Robert earned a Masters Degree in Public Relations/Communication. He has done concert promotion, special events management, media relations, fund-raising and even directed student activities for two large state universities. His experiences range from technology/opensource to radio & video production/station management and public relations/marcom activities for non-profits and state universities. Robert has a blog for classes and PR comments at infOpinions hosted on his AuburnMedia.com site.
Phil Gomes is a Founding Fellow of the Society for New Communications Research. Mr. Gomes is Edelman’s senior counsel, online communications. Phil enjoys wide industry recognition as an expert on the intersection of emerging media technologies and corporate communications, having been quoted in Release 1.0, PR News, Ragan’s Media Relations Report, San Jose Mercury News, Electronic Business, San Francisco Magazine, and other outlets. As a speaker on this topic, Phil has presented to the Forbes Forum For Dynamic Mid-Sized Companies, the PRSA, BusinessWire’s Media Breakfast Series, SFSU, and Golden Gate University. His MediaMap ExpertPR article, “Using RSS for Corporate Communications,” has been widely referenced as one of the very first texts that describe the PR potential of online syndication techniques. Over the past nine years, Phil has gained a comprehensive familiarity with several key technology sectors, including semiconductors, data storage, consumer electronics, open-source software, R&D, enterprise software, and PC hardware, as well as vertical industries such as pharmaceuticals, materials and energy. Phil’s work has not only resulted in greatly heightened publicity for his clients, but increased business development for them as well. His successful career in corporate communications is characterized by his passionate interest in technology, media and emerging forms of communications. Phil received a B.A. in communications from Saint Mary’s College of California, graduating at the top of his department. He blogs at Philgomes.com.
Neville Hobson, ABC, is a Founding Fellow of the Society for New Communications Research. Mr. Hobson has 25 years of experience in organizational communication, including public and media relations, marketing communication, employee, compensation and benefits communication as well as investor and financial relations. He helps companies use effective communication to achieve their business goals. For more than 15 years he has been a passionate advocate for new and emerging technology tools and channels and how they can be deployed as highly-effective agents of change in better aligning organizational needs with the marketplace and the needs of customers. He was VP corporate communication at Scala Business Solutions NV. During the 1990s, Neville worked for William M Mercer Ltd (an actuarial, employee benefits, compensation and HR management consulting firm) in the UK. Neville spent five years as a UK-based independent communication practitioner and project leader, an Internet and intranet evangelist, website developer, software tester, freelance copywriter and editor on technology-related topics. In the 1980s, Neville lived in Costa Rica, where he was co-founder and principal of Communication Advisers Ltd, a PR, advertising and marketing communication agency. He authors NevOn, a weblog with commentary and opinion on business communication and technology. Through his blog and his growing network of influence, and in speaking at conferences and other events, he advocates how new communication channels such as weblogs, wikis and RSS can be of significant benefit to organizations in helping them achieve their business objectives.
Shel Holtz, ABC is a Founding Fellow of the Society for New Communications Research. Mr. Holtz is principal of Holtz Communication + Technology. He has been advising companies on how to use online tools for public relations and corporate communications since 1996. Before that, he was a communications consultant and practice leader for Alexander & Alexander Consulting Group. He has also been director of corporate communications at two Fortune 500 companies, Mattel and Allergan. He is the author of several books, including “Public Relations on the Net,” “The Intranet Advantage,” and “Corporate Conversations.” He’s on the Web at www.holtz.com and blogs at blog.holtz.com.
Steve King is a Founding Fellow and a member of the board of directors of the Society for New Communications Research. Mr. King is a partner of Emergent Research, and Senior Advisor to the Institute for the Future (IFTF). His current research is focused on understanding how the Internet, new media and social networks are impacting marketing and communications. Steve has more than 25 years of industry and consulting experience. He has held a number of corporate executive, general management, and marketing positions including vice president of corporate marketing for Macromedia, vice president and general manager Asia-Pacific for Lotus Development Corporation, and vice president of marketing for Isys Corporation. Steve has served on the fiduciary or advisory boards of more than a dozen companies, and has served as interim CEO for five early stage technology firms. Steve King holds an MBA from Northwestern’s Kellogg School of Business and a BS from the University of Richmond.
Kathy Klotz-Guest, MA, MBA is a Founding Fellow and Secretary of the Board of Directors of the Society for New Communications Research. She has 15 years of marketing experience and a background in sketch comedy (including a cable show) and improvisation. Kathy has worked with Silicon Graphics, Dataquest, Gartner Group, MediaMetrix, Excite, Excite@Home, and Joint Venture Silicon Valley Network managing teams and launching products and brands. An author and occasional cartoonist, Kathy has published in Silicon Valley Biz Ink, The East Bay Business Times, MarketingProfs, and is a regular blog contributor to the New Communications Blogzine. Her business has also been featured in San Jose Mercury News. She founded Powerfully Funny in 2004 to help individuals and organizations of any size improve the impact of their marketing and communications through the use of humor. Clients include Cisco, IBM, PowerGenix Systems, Applied Signal Technology, SmoothSale, Positive Impact Partner, The Foot Rescue, W3-Studio, Stanford University, Stanford Hospital, Spherion, San Jose State School of Nursing, DeAnza College, CRONA and Fremont Union High School District among other organizations. A board member of the Silicon Valley AMA (American Marketing Association) and member of the National Speakers Association, Kathy has an MA and MBA from UC Berkeley, is currently working on her Masters in Liberal Arts at Stanford University and is an instructor for graduate and undergraduate marketing at the University of Phoenix in San Jose.
Bruce Lowry is a Founding Fellow of the Society for New Communications Research. Mr. Lowry is communications director for the Skoll Foundation, the philanthropic organization established by eBay’s first president, Jeff Skoll, to promote social entrepreneurship. Prior to joining the Skoll Foundation, Mr. Lowry headed up global public relations for Novell, a $1 billion plus enterprise software firm that transitioned from a traditional proprietary model to commercialization of open source software. Before joining Novell in 1999, Lowry spent nearly 14 years in the State Department as a Foreign Service Officer, specializing in economics. He headed up the Ukraine Desk in 1998-1999. From 1994-1997, he served as the Financial Attach in the U.S. Embassy in Rome. Earlier assignments included a position as special assistant to the Under Secretary of State for Economic Affairs, providing policy advice and political and economic analysis on G-7, European Union, Middle East, and African economic developments; a stint in the State Department’s Office of European Union and Regional Affairs; and a position as staff assistant to the Assistant Secretary for Economic and Business Affairs in 1990-91. Lowry’s initial overseas assignments with the Department were a 1988-1990 stint as a political/economic office in Mbabane, Swaziland, and a 1986-87 tour in Saudi Arabia as a consular officer. Lowry is a member of the Pacific Council for International Policy and on the advisory board of Business for Diplomatic Action. He received a Bachelor of Arts in International Relations from Pomona College and a Master of Arts in International Affairs from Johns Hopkins University School of Advanced International Studies (SAIS).
Mike Manuel is a Founding Fellow and Chairman of the Best Practices committee of the Society for New Communications Research. Mr. Manuel is a communications strategist with seven years of technology public relations, journalism and marketing experience. He spearheads Voce Communications’ Digital Advocacy practice, consulting clients on a variety of online communication programs with a particular focus on integrating social media and influencer marketing strategies with traditional media campaigns. He is also the author of Media Guerrilla, an award-winning weblog that follows Silicon Valley PR and marketing news.
Matthew Podboy is a Founding Fellow and Vice President of the Board of Directors of the Society for New Communications Research. Mr. Podboy is a founder and client supervisor at Voce Communications. Matt has led communications programs for established brands and emerging private sector companies in a variety of markets including online collaboration, P2P, security, and data storage. Matt’s focus on infrastructure and consumer technology allows him to provide strategic positioning, corporate and product market introductions, corporate communications counsel, as well as competitive positioning for a variety of related technologies. He maintains strong relationships with key business media, trade media, market and financial analysts by bringing outside ideas, trends and perspective to media engagements. Recently Matt has focused on implementing online communication tools such as blogs and wikis to expand client programs and build more dynamic interaction with key market influencers. In addition, he has helped establish a significant platform for Voce as leaders in Digital Advocacy counsel for clients. Prior to Voce, Matt worked at Weber Shandwick where he helped manage public relations programs for global company Compaq, test and measurement leader Fluke Corporation, and various emerging technology companies. Previously, Matt held several in-house public relations roles for companies in Santa Barbara, California. Matt graduated from UC Santa Barbara with a degree in psychology. His blog is Active Voice.
Giovanni Rodriguez is a Founding Fellow of the Society for New Communications Research and a noted consultant, author and speaker on public relations and corporate leadership. He is chairman and co-founder of The Conversation Group, a new global consultancy devoted to the art, science, and practical application of social media, working with clients and partners as diverse as Technorati, Ogilvy, and global-software giant SAP. A popular speaker on the social-media circuit, Giovanni has instigated an ongoing debate about the future of the PR profession. His work and opinion have been featured in numerous publications including PRWeek, Brandweek, BusinessWeek and Forbes. He is a graduate of Princeton University.
Philip Young is a Founding Fellow of the Society for New Communications Research. He is senior lecturer in Journalism and Public Relations at the University of Sunderland, United Kingdom, specializing in media ethics. He runs the Mediations blog.
2005-2006 Fellows
December 9, 2007 | Leave a Comment
2005-2006 Fellows:
Charles Grantham is a co-founder of the Work Design Collaborative and the Future of Work program. Charlie has spent more than twenty years studying and writing about the future of work. He is also the founder and chief scientist of the Institute for the Study of Distributed Work, based in Prescott, Arizona, where he manages an extensive applied research program focused on the emergence of the electronic workplace. He is recognized as an international expert on the design of information and organizational systems that support these new forms of work. Charlie received his Ph.D. in Sociology from the University of Maryland. He also holds degrees in Psychology and Urban Economics from the University of Maryland. He has published five books and more than a dozen technical articles in fields ranging from computer science to psychiatry. His latest book is Consumer Evolution, released in late 2002. He is also the author of The Future of Work, published in 1999.
Louise Kehoe is an executive media communications consultant. In her consulting activities Louise draws on her many years of experience as a senior technology business journalist, most recently as the Financial Times senior technology commentator. As the former “dean of the Silicon Valley press corp” (an informal title conferred by her peers), Louise has superb media contacts and a deep understanding of how the press works. She spent much of her journalistic career at the Financial Times establishing the international newspaper, editorial presence in the Silicon Valley in the early 1980s and going on to lead coverage of the rapidly growing and changing technology sector. She wrote extensively about high technology industries for more than 20 years. Prior to leaving the Financial Times in 2003, Louise wrote a weekly column in which she commented on a broad range of issues relating to the technology sector. She was also involved in the editorial development of the FT„¢s web site and acted as a consultant to the FT group managing director on the publishing group„¢s Internet strategy. Louise holds a Bachelor of Science (Hons.) degree in physics, from the University of Manchester Institute of Science and Technology.
James Ware is a cofounder of the Work Design Collaborative and the Future of Work program. He has more than 30 years experience in research, executive education, consulting and management, including five years on the faculty of the Harvard Business School. A recognized expert in fostering collaborative inquiry that produces both learning and action, he has led more than a dozen sponsored research projects on topics such as electronic commerce channel strategies, web-enabling business processes, IT executive leadership and staff development, and building business performance scorecards. He was the lead author of The Search for Digital Excellence, (McGraw-Hill, 1998), an early compendium of ebusiness case studies demonstrating the impact of the Internet on business and society. Jim holds Ph.D., M.A., and B.Sc. degrees from Cornell University and an MBA (With Distinction) from the Harvard Business School. He is currently chairman of the board of trustees of Heald College.
Michael Wiley has been a leader in creating corporate strategy and fostering change through the innovative use of grassroots communication, leading-edge technology and new media applications for more than 15 years. His experience includes agency, association and global assignments as well as involvement with various Internet startups in the mid-nineties. Michael was recruited by GM in 1997 to help guide their burgeoning Internet/intranet efforts and was behind the development of one of the first personalized employee portals which was honored by CIO Magazine in 1999. In addition, he has developed new media and web-based programs to help GM improve both internal and external communications globally, including GMability.com, the GM Media Online, GMTV, and the GM FastLane Blog. He has been the recipient of various industry honors and awards and has been frequently quoted by the New York Times, Wall Street Journal, Associated Press, National Public Radio and others. Michael works at the Renaissance Center in Detroit, Michigan.
Christopher Barger was IBM’s blogger-in-chief and led the company’s blogging and podcasting initiatives, helping IBM to embrace new media.
Karen Christensen is CEO of Berkshire Publishing Group and has an extensive background in trade and academic publishing on both sides of the Atlantic. Karen„¢s primary responsibility is bringing together global teams and building productive relationships with experts and organizations around the world. Karen also focuses on extending the company, U.S. business networks and developing connections guanxi – in Europe, Asia, and Latin America. Karen has been involved in regional and national IT business organizations and initiated the Berkshire Encyclopedia of Human-Computer Interaction, edited by William Bainbridge of the National Science Foundation, and is developing further technology projects. For almost five years she served on the Berkshire Hills Regional School Committee, where she was involved in curriculum alignment, library development, and technology applications for teachers and students. In addition, Karen is an award-winning author and writes two blogs Berkshire Blog and the Armchair Environmentalist.
Steve Crescenzo has helped thousands of communicators improve both their print and electronic communication efforts. A former editor of The Ragan Report, he now heads Crescenzo Communications, Inc., a full-service consulting firm specializing in employee communications. Recognized as one of the nation„¢s leading experts in employee publications, Crescenzo has taught seminars at IABC„¢s International Conferences and chapter and district events throughout America and Europe. Steve recently was voted the Number One-Rated Speaker at the 2003 IABC International Conference in Toronto. He currently works on four communication-related publications. He is a senior editor and columnist for both The Ragan Report and The Journal of Employee Communication Management, and a columnist and contributing writer for Corporate Writer and Editor.
Jean-Baptiste Su is the media and technology correspondent for La Tribune and managing editor, co-founder at International Media Publishing Group; columnist at L Expansion et L Etudiant, SocPresse-Le Figaro. Previously, he was the US correspondent at Groupe Tests, managing editor of the Network & Telecom section at Decision Informatique and an editor with IDG.
2006 -2007 Fellows
December 9, 2007 | 1 Comment
Andy Abramson is a 2006-2007 Fellow of the Society for New Communications Research. Andy really enjoys new technology, as he says, “especially when it allows me to remain connected. Voice Over IP or VoIP is one way to do that. When I’m not talking on the phone, any phone, cell phone, PSTN phone or even a VoIP phone I enjoy a glass of wine, an amazing view and great people to be around.” Andy co-hosts the “World Technology RoundUp” on a daily basis and the weekly audio magazine, “Speculations” with Ken Rutkowski on KenRadio. He is also CEO of Comunicano, Inc. an advertising, marketing and public relations agency, based in Del Mar, CA. In addition, Andy’s passion for wine has led him to create a wine-oriented web site, Winescene.
Jeff De Cagna is a 2006-2007 Fellow of the Society for New Communications Research. Mr. De Cagna is chief strategist and founder of Principled Innovation LLC, and the association community’s leading voice for innovation. He founded PI after more than a decade of service to regional, national and international associations in the Washington, DC area, including the Greater Washington Society of Association Executives (now ASAE & The Center’s GW Network) and the Special Libraries Association. He is also co-founder and principal (with Jamie Notter) of Association Renewal LLC, headquartered in Gaithersburg, Maryland. Association Renewal LLC challenges and supports association leaders as they boldly create organizations that will thrive in the 21st Century. Recognized throughout the community as an insightful, creative and contrarian thinker on the future of associations, Jeff was elected a Fellow of ASAE & The Center for Association Leadership in 2001 at the age of 32, making him one of the youngest association executives to earn this distinction. Jeff has served ASAE & The Center in a wide variety of formal and informal leadership roles over the course of his career. Currently, he serves as Chair of ASAE & The Center’s Executive Management Section Council, and he is a former member of the Journal of Association Leadership Editorial Advisory Board, a publication for which he also was the founding managing editor. Jeff is a frequent speaker at ASAE & The Center meetings and educational sessions. Jeff is one of “five independent thinkers” who have collaborated to author the book, We Have Always Done It That Way: 101 Things About Associations We Must Change, published by Lulu Enterprises Inc. in August 2006. He is also the author or co-author of numerous articles in past and present association community publications including Associations Now, Association Management, Executive Update and FORUM. In addition to his extensive involvement in ASAE & The Center, Jeff is (or has been) a member and volunteer contributor to the American Association of Medical Society Executives, the Association Forum of Chicagoland and the International Association of Association Management Companies among others. Jeff regularly speaks to societies of association executives (SAEs) around the country as part of his commitment to the advancing the critical role these organizations play in developing the association community at the grassroots. Mr. De Cagna is a dedicated social media experimenter and evangelist. In the past few years, he has written The Association Innovation and The Daily Innovator blogs, and produced the Associations Unorthodox podcast. Currently, he is the author of The Principled Innovation Blog, and a co-author (with Jamie Notter) of The Association Renewal Blog. He has served as the volunteer “blogmaster” for four ASAE & The Center meetings in the last year. A graduate of The Johns Hopkins University, Mr. De Cagna earned a master’s degree from Harvard University. Mr. De Cagna has also attended many executive education conferences and courses on strategy, innovation and other business and management issues, including sessions presented by Harvard Business School Publishing, MIT Sloan School of Management, Fast Company and Fortune.
Todd Defren is a 2006-2007 Fellow of the Society for New Communications Research. A PR executive since 1992, Mr. Defren has worked with clients of all sizes in arenas such as online marketing and social media, enterprise software, security, wireless, and consumer technology. He was the creator of the Social Media News Release Template (May 2006). This template was released openly to the PR/marcomm community, and was subsequently covered in BusinessWeek (”Teaching the Press Release a New Trick,” July 2006). Within 6 months the template had been downloaded over 50,000 times. He blogs at http://www.pr-squared.com.
Kimberly A. Fabrizio is a 2006-2007 Fellow of the Society for New Communications Research. Ms. Fabrizio is the Educational Services Director for WQLN Public Broadcasting of Northwest Pennsylvania (PBS) and its sister company Q-MultiMedia. Kim’s media career spans 18 years with direct experience in radio, newspaper, television and Internet. Her media experience focused on news reporting and anchoring, outreach, public relations, marketing and most recently education and distance learning via media. When she wasn’t working directly for a media organization, she held positions which required her to work directly with the media. Her additional experience in education is a strong complement to her current work with WQLN Public Broadcasting and Q-MultiMedia. In her work at WQLN, Kim also provides extensive on-air assistance to both WQLN’s television and radio stations. Kim holds a Master of Science degree in Counseling Psychology from Gannon University and a Bachelor of Arts degree in Speech and Communication Studies from Edinboro University of Pennsylvania. Additionally, she is a graduate of the Grantsmanship Training Center, Los Angeles, California and is a TQAS Certified Trainer through Pennsylvania Pathways. She is currently pursuing her doctoral degree with the Fielding Graduate University, focusing on Educational Leadership and Change. During her course of study, Kim will focus research efforts on: systemic change in non-profit organizations and public telecommunications; effectiveness of e-learning programs for adults with different learning styles; structural inequality and diversity among childcare workers; and creating distributed learning environments for nontraditional high school students. Kim is the host of the morning segment “Ready, Set, Learn!” which airs on WJET-TV 24. She is also serves as a high school writing coach for WriteAtHome, Inc. She has served as an adjunct lecturer at Gannon University’s Dahlkemper School of Business where she taught undergraduate courses in Marketing and Organizational Behavior. She also trains local organizations in the strategic planning and team-building process. Ms. Fabrizio has served on a variety of boards and community committees.
Maurene Caplan Grey is a 2006-2007 Fellow of the Society for New Communications Research. Ms. Grey is the Founder, Principal Analyst of Grey Consulting — a research, advisory and consulting firm focusing on the messaging, collaboration and social media markets. Core areas include compliance, electronic and human communications, records management and messaging security, with industry expertise in Education, Financial Services, Government Healthcare and Retail. She is an industry veteran, with over 20 years of practical industry experience. Prior to starting an independent firm, Maurene was Gartner’s lead analyst on messaging, calendaring/scheduling and human communications. Earlier, she headed United Parcel Service’s global messaging environment. Her active involvement in the industry includes serving as Conference Director for INBOX 2007. Her blog E-Communications & Community is published under the ZDNet banner. She also serves on the ARMA International collaborative environment task force and was a SIIA CODiE 2007 Awards first-round judge. She is widely quoted in online, print and broadcast media. Maurene holds a bachelor’s degree in communications, summa cum laude, from the University of Pittsburgh, and completed post-graduate work in computer science at Fairleigh Dickinson University.
Josh Hallett is a 2006-2007 Fellow of the Society for New Communications Research. He is an internationally recognized thought leader in the convergence of social media and corporate public relations & marketing. Mr. Hallett operates Hyku, LLC and provides social media consulting and development work to Fortune 500 firms, the traditional media and some of the world’s largest public relations and marketing firms. For more than ten years, Josh has been working with emerging internet communication technologies and works closely with public relations practitioners and corporate communicators to integrate these tools into an organization’s public and media relations strategies. Josh is a highly sought-after public speaker on social media and has presented at numerous workshops, seminars and conferences in a wide variety of market segments. Mr. Hallett is a member of the Information Architecture Institute and the Florida Public Relations Association. Based in Winter Haven, Florida, he serves clients throughout the United States.
Dan Karleen is a 2006-2007 Fellow of the Society for New Communications Research. Mr. Karleen is Peterson’s director of online product delivery and author of Syndication for Higher Ed, a blog exploring social media and micro-content in education and education marketing. He is the creator and administrator of Thomson Peterson’s Edufeeds.com, the largest collection of .edu syndicated feeds on the web, and the co-creator and producer of Podcasts@Peterson’s, a series of educational podcasts for students applying to college. In addition to work in journalism and broadcasting, Dan has more than 11 years of experience in programming, technology management and the development of large information databases and related products. A speaker on syndication technologies in education, Dan is currently pursuing a master’s degree in Organizational Dynamics at the University of Pennsylvania.
Rob Key is a 2006-2007 Fellow of the Society for New Communications Research. Mr. Key is CEO/founder of Converseon. Formerly head of the Innovations Group at a division of Young & Rubicam and member of the WPP.com board, Rob founded Converseon in 2001 to provide new, innovative communication solutions designed to help companies meet their business objectives in a digital environment. Mr. Key’s twenty years of experience spans public relations, reputation management, search marketing, affiliate marketing and online media/advertising, which has convinced him that markets clearly are “conversations” that require new ways of communicating. He has been involved in digital marketing since 1995. He is a frequent speaker at a range of leading industry conferences, including Affiliate Summit and Jupiter Media’s Search Engine Strategies Conferences (SES), to help evangelize his message of creative communications innovation.
Dianna Miller is a Research Fellow and Advisory Board member of the Society for New Communications Research. Ms. Miller is an interaction designer and has been wearing a variety of hats in Silicon Valley for the past fifteen years. She has designed interfaces for interactive TV products, web sites and web applications for companies such as Microsoft/WebTV Networks, Sun Microsystems, MetaTV, Apple Computer, Splash Technologies, and Disney. In 2003, she completed her Masters in Interaction Design at the Interaction Design Institute in Ivrea, Italy, where she focused on the consumer application of wearable computing in fashion. Interests include new design education and bringing design tools to the development of service ideas that use convergent technologies to support sustainable business models.
Brian Oberkirch is a 2006-2007 Fellow of the Society for New Communications Research. Mr. Oberkirch is a marketing consultant focused on social media and product/service development. Like It Matters is his blog where he writes about social media, community-based marketing and technologies that revolve around relevance. Mr. Oberkirch provides social media consulting and projects for companies and marketing agencies of all sizes, helping them use these new tools to have better conversations with those who matter to their business. He also does quite a bit of speaking and training on social media and other topics. In past lives, he was a marketing consultant and writer for hire, managed national brand accounts at large and small advertising and PR shops, started a social media consultancy called Weblogs Work and helped build a suite of applications for those clients, taught literature and creative writing, wrote newspaper articles, did the morning news at a radio station, and many other things.
David Parmet is a 2006-2007 Fellow of the Society for New Communications Research. Mr. Parmet is a public relations professional who has worked in several major agencies and now works independently with a handful of clients, most notably eSnips, PubSub, BackBeat Media, Mozes and English Cut. Mr. Parmet conducts both conventional media relations and works with bloggers and other social media denizens, business development and counsels on strategic planning. He is based in Westchester County, NY, and blogs at Marketing Begins at Home.
Greg Peverill-Conti is a 2006-2007 Fellow of the Society for New Communications Research. He is a vice president at Weber Shandwick Public Relations in Cambridge where he is focused on emerging technology and social media. Greg works with clients to help them understand and engage appropriately using online channels. Greg is also the programming director for the Social Media Club in Boston and writes for the MIT Communications Forum. His main blog is Over the River.
Eric Schwartzman is a 2006-2007 Fellow of the Society for New Communications Research. The former director of promotions at Rogers & Cowan, established Schwartzman & Associates, Inc. in 1999 to offer technology, media and entertainment clients a full range of public relations services with an emphasis on integrating the Web into every aspect of media, community, analyst and industry relations. Mr. Schwartzman is also the founder and president of iPressroom, which helps organizations extend the impact of their public relations, corporate communications and marketing programs through easy-to-use, dynamic communications software tools and services. With more than a decade of experience as a marketing professional on the client and agency side, Schwartzman is a known advocate and early adopter of leading-edge technology, such as blogs and podcasts, who hasn’t lost sight of the basics. In addition to his public relations duties, Schwartzman edits the blog, Spinfluencer, about how public relations, the news media and emerging technologies influence perception and shape popular opinion. He also hosts the award winning podcast, “On the Record…Online” which was honored with the “Award of Excellence” from the Society for New Communications Research and the “PRSA PRism Award”, and brings an audience of 25,000 listeners the story behind the story, through in-depth one-on-one interviews with mainstream journalists, influential bloggers and podcasters about how technology is changing the news media business. Due to his insider knowledge on blogs and podcasting, Schwartzman is a frequent presenter at conferences and academic universities. He has been quoted in industry trade publications including PR Week, Ad Age, Media Relations Report, Media Relations Insider and PR News.
David Strom is a 2006-2007 Fellow of the Society for New Communications Research. Mr. Strom is one of the leading experts on network and Internet technologies and has written extensively on the topic for nearly 20 years for a wide variety of publications, including holding several editorial management positions for both print and online properties. His last position was editor-in-chief for Tom’s Hardware, which produced a series of technical Web properties, newsletters and other content involving computer enthusiast, gaming and IT industries. From 2002 to 2004, he held several roles in both print and online editorial management for CMP Media, including working at VAR Business and the Electronics Group. He help launch a series of vertical market electronics sites under the DesignLine series for automotive, power management, and wireless communications engineers. From 1992 to 2002, he ran his own freelance writing and consulting firm in Port Washington, NY. The firm was dedicated to improving the quality of networked products, explaining Internet technologies to corporate computing managers and helping early-stage Internet technology companies. In addition to his editorial work, Strom is also a frequent speaker, panel moderator and instructor at industry events and trade shows around the world. He has been a teacher, and has appeared on the Fox TV News Network, NPR’s Science Friday radio program, ABC-TV’s World News Tonight and CBS-TV’s Up to the Minute news broadcasts. For many years, he was on the program committee of the Interop trade show, and helped develop its first ecommerce educational workshops. He is the author of two books on email and home networking and maintains his blog at strominator.com.
Debbie Weil is a 2006-2007 Fellow of the Society for New Communications Research. Ms. Weil is a corporate and CEO blogging consultant and author of The Corporate Blogging Book (Penguin Portfolio 2006). She also writes BlogWriteForCEOs, considered one of the most influential blogs about business blogging. As a consultant, she instructs executives on how to use blogs as a next-generation marketing and communications strategy. Debbie has a unique background as a veteran journalist with an MBA and corporate marketing experience. She has worked as an Internet marketing consultant with startups as well as Fortune 500 companies (including HP and Wells Fargo) for more than a decade. She’s the publisher of award-winning WordBiz Report, an e-newsletter read by nearly 20,000 subscribers in 87 countries. She has been quoted on the topic of corporate and CEO blogging in Fortune, the New York Times, BusinessWeek.com, the Washington Post and numerous other publications. A graduate of Harvard with a degree in English, she has an MBA from Georgetown University and a Masters in Journalism from the University of Wisconsin. She is based in Washington DC.
Scott K. Wilder is a 2006-2007 Fellow of the Society for New Comunications Research. He is currently the Group Manager of Intuit’s QuickBooks Online Community and User-Collaboration Web site. Previously, he served as Vice President of Marketing and Product Development at KBtoys.com and eToys. He also has held numerous senior management positions at America Online, Apple Computer, Borders.com, and American Express. While working at America Online, Scott helped create the first Web-based online advertisement and commercial Web site. Wilder has a Master degrees from The Johns Hopkins University, The New York University Leonard Stern School of Business and Georgetown University’s Leadership Coaching Program.
SNCR Senior Fellows
December 9, 2007 | Leave a Comment
Tom Abate is a Senior Fellow and Advisory Board member of the Society for New Communications Research. Mr. Abate is a writer and business man. A former small press publisher, he studied for a Master’s Degree in Journalism at Columbia University where, in 1991, he won a Pulitzer Traveling Fellowship. Tom has worked in San Francisco newspapers since 1992, covering science, technology, biotechnology and economics. From 1980 through 1990, he co-founded a now-defunct typography firm and an alternative paper, the Northcoast Journal, still published (under new ownership) in Arcata, California. A Brooklyn native and U.S. Navy veteran, Tom studied political science and Mandarin Chinese at UC Berkeley, where he edited the campus paper, The Daily Californian. He lives in the San Francisco Bay Area with his wife Mia Ousley, their sons, Julius and Aeneas, and daughter, AnaSofia. Tom blogs at MiniMediaGuy.
Peter Auditore, head of SAP’s Business Influencer Group
Dr. Nora Ganim Barnes, Ph.D. is a Senior Fellow, Advisory Board member and Research Chair of the Society for New Communications Research. She was also the winner of the SNCR Member of the Year award in 2008. Dr. Barnes is Chancellor Professor of Marketing and Information Systems. She earned a Ph.D. in Consumer Behavior from the University of Connecticut and is a Chancellor Professor of Marketing and Director of the UMASS Center for Marketing Research. She has been selected by her peers at UMass Dartmouth to be the recipient of the prestigious Leo Sullivan Excellence in Teaching Award (1993) and by her undergraduate college as the recipient of their Distinguished Alumni Award (1996). She was recognized by the faculty as Scholar of the Year at UMass Dartmouth in 1999, becoming the first member of the faculty to receive both the Teacher of the Year and Scholar of the Year Awards in the history of the school. Most recently, she was selected to receive the University of Massachusetts President’s Community Service Award. Dr. Barnes has worked as a consultant for many national and international firms including the National Pharmaceutical Council, the National Court Reporters Association, and the Board of Inquiry of the British Parliament. She also works closely with businesses in the Southern New England area providing marketing research assistance to small businesses. Dr. Barnes has authored more than ninety articles published in academic and professional journals, has contributed chapters to books, and has been awarded numerous research grants.
Jamie Beckett Jamie Beckett is a 2010 Senior Fellow of the Society for New Communications Research and managing editor of News@Cisco, responsible for daily editorial strategy and content for Cisco’s award-winning news site. A seasoned web strategist and former journalist, Jamie’s passion is creating and disseminating high-quality content. At Cisco, she assigns and edits podcasts, features, customer Q&As, blogs and vlogs, as well as drives search engine optimization and contributes to social engagement via Twitter (@CiscoSystems) and Facebook. Before joining Cisco, Jamie managed external Web content and strategy for Hewlett-Packard’s advanced research center, transforming the site from static to dynamic, initiating RSS, podcasts, blogs, multimedia and an innovative interface based on HP technology. She also created and wrote the organization’s news blog, developed a blogger outreach program, and managed blogger coaching and training. Previously, Jamie had a long career in newspapers, including a decade as a writer and editor for The San Francisco Chronicle, covering business, metro news and technology. She is currently vice president responsible for social media outreach for the Silicon Valley chapter of the International Association of Business Communicators (IABC). Jamie holds a master’s degree in journalism from Columbia University and a bachelor’s degree from Syracuse University.
Joseph Carrabis is a Senior Fellow and Advisory Board member of the Society for New Communications Research. Mr. Carrabis is CRO and founder of NextStage Evolution, LLC and CRO and co-Founder, NextStage Global LTD. NextStage Evolution and NextStage Global specialize in helping companies better their marketing efforts and understand customer behavior. Joseph Carrabis has authored 22 books and 225 articles in five areas of expertise. His books have covered cultural anthropology, database technology and methods, information mechanics, language acquisition, learning and education theory, mathematics, network topologies and psycholinguistic modeling. His articles have covered computer technology, cultural-knowledge modeling, equine management, knowledge studies and applications, library science, martial arts, myth and folklore, neurolinguistic, psychodynamic and psychosocial modeling, group and tribal behavior and social interactions in NYC and more. He’s currently a columnist for iMediaConnections and blogs regularly on the intersection of business and science at BizMediaScience. Mr. Carrabis has been a lead speaker, guest presenter and panelist at several industry, trade and academic conferences and conventions. His knowledge and data designs have been used by Caltech, Citibank, DOD, IBM, NASA, Owens-Corning and Smith-Barney among others. He’s also founder of KnowledgeNH and NH Business Development Network, and inventor and developer of Evolution Technology. He is currently working on Reading Virtual Minds, a book on how people interact with new information technologies.
Barb Chamberlain Barb Chamberlain is a Senior Fellow of the Society for New Communications Research. She has a broad background in public communication, nonprofit governance, and public policy, and leads a comprehensive integrated communications effort for Washington State University Spokane, where she has served as director of communications and public affairs since 1998. Her use of Twitter on behalf of @WSUSpokane won the SNCR 2009 Excellence in New Communications Award in the Academic Microblogging category. She presents regularly on social media at conferences on communications, business and economic development, and higher education.
Chamberlain serves on a number of community boards. She has been honored along with co-chairs of Citizens for Spokane Schools (@YesforKids) with the Spokane County United Way Volunteer Team of the Year Award; a certificate of appreciate from Spokane Mayor Mary Verner for her contributions as the founding chair of Bike to Work Spokane (@Bike2WrkSpokane); and the WSU Spokane Staff Excellence Award, among others. Chamberlain holds bachelor’s degrees in English and Linguistics (with honors) from Washington State University; a master’s in public administration from Eastern Washington University; and is working toward a PhD in political science from WSU. The youngest woman ever elected to the Idaho state legislature in both the House (1990-92) and Senate (1992-94), she then was elected to the North Idaho College Board of Trustees and served 1996-2001, chairing the board for two years. Before entering the legislature she held the position of vice president at Futurepast: The History Company, a regional history publishing/consulting firm.
Adrian Chan is a Senior Fellow and Advisory Board member of the Society for New Communications Research. He is a leading thinker of social media and social software design, a field he has coined “social interaction design.” He consults to Web 2.0 companies as well as those seeking to implement Web 2.0 strategies in advertising, marketing, publishing and more. His social interaction design approach is a unique blend of conventional design methodologies and social theories. His aim is to facilitate a critical understanding of what might be called the “social interface:” the tendency of individual user interactions on a social web application to produce emergent social phenomena. As a social interaction designer, he helps web companies develop or redesign their sites to facilitate key social practices. To do this, he combines UI, UX, and interaction design with insight into communication practices, both online and off. Adrian is a keen observer of social interactions (online and off) and a long-time student of the psychological and personal interests that motivate social action and communication. He has a deep personal interest in media theory, and continues to read and study in a wide range of disciplines, including psychology, sociology, communication theory, media theory, and contemporary philosophy. Adrian Chan blogs on social media, film, and occasionally posts cultural commentaries on current events. Adrian graduated from Stanford University with honors in International Relations in 1988. He has lived and traveled overseas (on land) extensively, and is fluent in German.
Sally Falkow is a Senior Fellow and Advisory Board member of the Society for New Communications Research. She holds an Accreditation in Public Relations (APR) from the Public Relations Society of America and she has lectured in media, communication theory and consumer behavior at the university level. Since 1999 Ms. Falkow has translated her extensive experience in communication and media relations to the Internet. Sally is considered one of the leading online PR and marketing strategists in the U.S. In the last two years she has trained more than 300 corporate and agency PR practitioners how to integrate social media into a PR strategy. Sally blogs about shifts in media consumption and how technology is changing the practice of PR at The Proactive Report.
Paul Gillin is a Senior Fellow and a Advisory Board member of the Society for New Communications Research. He is a veteran technology journalist with more than 23 years of editorial leadership. Paul was founding editor-in-chief of TechTarget, one of the most successful new media entities to emerge on the Internet. Previously, he was editor-in-chief and executive editor of Computerworld magazine. He writes the social media column for Business 2.0 magazine, and his forthcoming book, The New Influencers chronicling the changes in markets being driven by the new breed of bloggers and podcasters, will be published by Quill Driver Books in Spring, 2007. Gillin specializes in advising business-to-business marketers on strategies to optimize their use of online channels to reach buyers cost-effectively. He is particularly interested in social media and the application of personal publishing to brand awareness and business marketing. Paul blogs at www.paulgillin.com.
Francois Gossieaux is a lifelong technical marketing and media veteran. He led marketing, product management and strategy at eRoom Technology, is President and Partner at MarketHum partner Corante, he founded Synopia, advises numerous companies in the technical marketing space, has developed and chaired industry events, and more. Francois has a long history with online media, having implemented an intranet for a large multinational company in the early 90’s, and was the organizer of the first large scale virtual event InterAct with Time Magazine and Infoworld. He has used blogs for grassroots political and environmental activities, and is currently blogging at emergencemarketing.com.
Shel Israel is a Senior Fellow and Advisory Board member of the Society for New Communications Research. Mr. Israel writes and speaks about blogging, communications, marketing and innovation. He also consults start ups as a senior strategy and communications advisor. He is co-author of Naked Conversations, How Blogs are Changing the Way Businesses Talk with Customers , (Wiley 24.95 USD) with Microsoft’s Robert Scoble. He is working on a second book regarding start ups and serves as editor-in-chief of Conferenza Premium Reports, the leading newsletter covering technology industry executive conferences. A self-proclaimed recovering publicist, Israel spent more than 20 years as a public relations executive specializing in technology start ups. Among more than 100 companies he worked with in early phases are the development organizations for Sun Microsystems, SoundBlaster, PowerPoint, Filemaker, MapInfo, Virtual Vineyards and very briefly, Napster. Visit his personal blog and website, Global Neighbourhoods.
Alan Kelly is a Senior Fellow and Advisory Board member of the Society for New Communications Research. Kelly is a visionary business strategist, political commentator, and award-winning Silicon Valley public relations agency CEO. In 2006, Kelly founded The Playmaker’s Standard, LLC, a Washington D.C. area management consulting and software services firm specializing in communication and competitive strategy. He approaches his work with a simple but provocative charter – that the moves and counter–moves of business, politics, and pop culture can be mapped and managed for competitive advantage. His development of a breakthrough “periodic table” of strategy is testament to Kelly’s vision for a comprehensive standard in the industries of influence – management, strategy, marketing, sales, advertising, public relations, public affairs, and even law. It is a system that names, describes and prescribes the work of playmakers everywhere, and which is exhaustively catalogued in his landmark book, The Elements of Influence: The New Essential System for Managing Competition, Reputation, Brand, and Buzz. Kelly is an Adjunct Professor at the Annenberg School for Communication at the University of Southern California where he teaches a frontier graduate course entitled, Strategies of Influence. He is also co–creator and co–host of Plays for the Presidency on XM satellite radio, P.O.T.U.S. channel 130, and of the Plays for the Presidency blog, on his website www.plays2run.com. Kelly has made his mark on the business landscape, notably through his formation and leadership of Applied Communications Group, a public relations and research firm that earned distinction for its unique philosophy of competitive communications and quantitative grounding. From its founding in 1992 to the sale of its assets in 2003, the firm garnered numerous best-in-class recognitions for its work with Oracle, Hewlett–Packard, Cisco, Sun Microsystems, Genentech, VeriSign, Veritas Software, BEA Systems, TechNet and Informatica, among others. Kelly holds a Master’s Degree in Communication Research from Stanford University and a Bachelor’s Degree in Public Relations from the University of Southern California. He is also a member of the Arthur W. Page Society. Kelly lives with his wife and two children in Maryland and enjoys racing his Etchells sailboat, Playmaker.
Michael Kelly Michael F. Kelly is the Chairman/CEO of Techtel Corporation doing Technology Demand, Communication and Influence Research for IBM, SAP, Intel, Oracle, Morgan Stanley, Merrill Lynch and many others for over 25 years. Techtel’s work with SAP included the research design and execution for its SNCR award-winning Influence Research. Kelly lead Techtel in developing ground-breaking systems dynamics simulation of the effects of negative experience on spread of opinion and market share. Kelly’s interest at SNCR is to help create a framework for new communications that will foster agreement on its scope and how it works.
Techtel has tracked the performance and influences on demand pipelines (funnels) for hundreds of IT software hardware and services companies, quarterly, for 25 years. That work has now evolved into Influence and Measurement practice and models, including Finding and Fixing Negative Opinion. Techtel’s work has appeared often in the business and industry press, including the WSJ, NYT, Investors Business Daily and has been used in Marketing books (including David Aakers’s ‘Brand Leadership’) textbooks, papers and theses. Kelly also spent 15 years in IT systems in numerous companies in California and New York State before starting Techtel. Kelly received a BS in Management from Canisius College and studied for MBA at SUNY at Buffalo.
Dr. Dean Kruckeberg is a Senior Fellow and an Advisory Board member of the Society for New Communications Research and chair of the JNCR Editorial Review Committee. Dr. Kruckeberg, APR, Fellow PRSA is Professor of Communication Studies and Director, Center for Global Public Relations at the University of North Carolina at Charlotte. Previously he was a professor in the Department of Communication Studies at the University of Northern Iowa. He has also taught at the University of Minnesota-St. Paul and at the University of Iowa: at Northwest Missouri State University. He was executive committee member of the PRSA International Section and was newsletter editor of the PRSA College of Fellows; is former National Faculty Advisor to the Public Relations Student Society of America and former Advisor to Forum, the national newspaper of the PRSSA; is former Head of the Public Relations Division of the Association for Education in Journalism and Mass Communication and was one of two candidates in 1997 for president-elect of AEJMC; is former Chair of the Public Relations Division of the National Communication Association; was 1997 chair of the PRSA Educators Section; was 1997 co-chair of the Educational Affairs Committee of PRSA; is a member of the Research and Educational Advisory Board of the Institute for Public Relations Research and Education; and is an active member of several other professional as sociat ions. He is vice chair of the Public Relations Division of the International Communication Association. Dr. Kruckeberg’s consulting work has included review of the public relations and mass communication programs at the United Arab Emirates University in fall 1993. During summer 1994, he was part of the project team that developed the public relations degree program at that university. He also has been external reviewer for public relations education programs at the University of North Dakota, Southwest Missouri State University and Illinois State University. Dr. Kruckeberg was a speaker at the, Teaching the Teachers workshop to prepare communications faculty in the Baltic States and Russia to teach public Relations, which included a presentation at the Third Annual Summer School in Russian Media in St. Petersburg, Russia, July 3, 1998, and a presentation at the workshop program in Riga, Latvia, July 7, 1998. The workshop was funded by the Sores Foundation and by USIA. Also in summer 1998, Dr. Kruckeberg was invited by USIS-Sofia to present information about the U.S. Freedom of Information Act to Bulgarian news people, government officials and leaders of nongovernmental organizations (NGOs) and to teach sessions related to media relations for press secretaries of the various governmental ministries. He is co-author of the book, Public Relations and Community: A Reconstructed Theory, which won the first annual PRIDE Award from the Speech Communication Association Commission on Public Relations (now National Communication Association), and is author of several book chapters, articles and papers dealing with international public relations and international public relations ethics. He is co-author of the 7th (2000) and 6th (1996) editions of This Is PR: The Realities of Public Relations, a major publis relations introductory textbook. Dr. Kruckeberg was the 1995 national “Outstanding Educator” of the PRSA. He is a winner of the 1997 State of Iowa Regents Faculty Excellence Award. Kruckeberg also was the 1997 recipient of the Pathfinder Award presented by the Institute for Public Relations Research & Education; this award is regarded as the premier award for research in public relations in the United States. In fall 1998, Dr. Kruckeberg was awarded the Wartburg College Alumni Citation that recognized his accomplishments as one of the nation’s leading public relations educators. Dr. Kruckeberg has been elected Academic Co-Chair of the Communication Public Relations Education. This consortium of national professional and scholarly association representatives will determine and recommend guidelines for public relations curricula and pedagogy for the next decade in the United States.
J.D. Lasica is a Senior Fellow and Advisory Board member of the Society for New Communications Research. He works with major corporations as well as mid-size companies, startups and nonprofits as a social media strategist. He is widely considered one of the world’s leading authorities on social media and the revolution in user-created media. He is chief executive of Socialmedia.biz, a firm offering social media solutions to businesses and organizations that want to use social media, video and online communities to build customer relationships and promote brands. He is also founder of the soon-to-launch Socialbrite.org, a social enterprise offering a learning center and strategic solutions to nonprofits and social causes. JD’s book Darknet (Wiley & Sons) explores the emerging media landscape. In March 2005 he co-founded Ourmedia.org, the first grassroots media hosting and sharing site. His blog Socialmedia.biz was named the No. 1 social media site in a list of the Top 100 social media websites, and CNET named him one of the 100 top media bloggers in the world. In a previous life he was an editor and columnist at the Sacramento Bee. Remarkably, he welcomes email at jd@socialmedia.biz.
Steven L. Lubetkin, APR, is a Senior Fellow and Advisory Board member of the Society for New Communications Research, a Fellow of the PRSA and managing partner of Professional Podcasts LLC, a wholly owned subsidiary of Lubetkin Communications. LLC. Professional Podcasts produces audio and video podcasts and e-learning modules integrating audio, video, and PowerPoint presentation slides into self-contained Flash-player based programs for distribution over the Internet. Steve formed the firms after a successful 25-year career in corporate public relations, including managing communications during the privatization of Consolidated Rail Corporation in 1985-1987, and supporting completion of the $47 billion Bank of America-Fleet Bank merger. He also helped manage news coverage of the earlier $7 billion acquisition of Summit Bancorp by Fleet Bank. He became a self-taught technologist in the mid-1970s, when, as a broadcast news announcer for WJLK-AM & FM in Asbury Park, NJ, he learned how to use the then-innovative TalStar computerized newsroom typesetting system being installed by the station’s owner, the Asbury Park Press. He used the system to rewrite newspaper news stories in broadcast style, and to store lists of police department phone numbers. Later, as a rock music critic, he was one of the few part-time reporters for the Press who was able to input his own stories into the system. In that role, he participated in the Press’ coverage of a 1977 Grateful Dead concert in Englishtown, NJ, filing his on-site stories using a Teleram portable data terminal connected over an acoustic modem coupler to the newspaper’s computer system — one of the first spot news events covered this way by the Press.
In the late 1980s Steve was a contributing writer for PDN News, a nationally distributed newsletter devoted to reviews of shareware and public domain computer software. As vice president-membership for the PC Users Chapter of the Transportation Research Forum, he edited an academic newsletter about computer technology for some 300 chapter members, mainly in the field of transportation and logistics. He pioneered Standard & Poor’s use of telephone conference calls between analysts and investors, a program that earned him a 1995 Corporate Achievement Award for Customer Service from Standard & Poor’s parent, The McGraw-Hill Companies, Inc. He coordinated and personally hosted some 150 telephone conference calls annually on rating methodology and credit quality trends. In July 1998, he spearheaded the introduction of Internet-based delivery of the conference calls via the Standard & Poor’s web site, using RealAudio™ streaming media technology. Standard & Poor’s was the first credit rating agency to employ web delivery of audio programs. Since 1992, more than 20,000 people have participated in these programs. Steve began using the Internet in 1993 to identify research resources for Standard & Poor’s people. He served as co-chair of Standard & Poor’s World Wide Web task force, which developed Standard & Poor’s original presence on the Internet. In that capacity, he taught himself Web page design and the HTML language, and personally designed the first prototype web pages for the Standard & Poor’s home page in 1994. In August 1996, he began writing CompuSchmooze™, a monthly newspaper column on Jewish aspects of computer use, in the Jewish Community Voice, published by the Jewish Federation of South Jersey. The column has also appeared in the Jewish Times of the South Jersey Seashore (Atlantic City, NJ) and the Temple Emanuel Light. In 2005, he supplemented the column with a blog and podcast, which amplifies the column’s news content with audio interviews featuring technology executives and software developers. Steve holds a BA (magna cum laude) in Span¬ish and Philosophy from Monmouth College (now Monmouth University), West Long Branch, NJ. He earned an MBA (1994) from the University of Phoenix/ONLINE, a pioneering institu¬tion of higher education offering advanced degrees through computer-accessed distance education classes. His participation in the University of Phoenix program was fea¬tured in the August 26, 1992 issue of Fortune magazine, the June 10, 1994 issue of Asahi Shimbun, a leading Japanese daily newspaper, and in the January 22, 1995 issue of the Gannett-owned Courier Post, Cherry Hill, NJ. His MBA thesis, Bond Ratings in Cyberspace: A Study of the Feasibility of Computer-Supported Rating Committees at Standard & Poor’s Ratings Group, surveyed bond analysts’ attitudes toward the use of advanced computer communications technology. Steve is Accredited in Public Relations by the Public Relations Society of America, and is a member of the PRSA College of Fellows. From 2003-2005, he was a member of the PRSA National Board of Directors. Previously, he served as chairman of PRSA’s Financial Communications and Technology Sections.
Dr. Bernard Luskin is a Senior Fellow and Advisory Board member of the Society for New Communications Research. In education, Bernie Luskin was founding president of Coastline Community College, including KOCE-TV, president of Orange Coast College, and founding chancellor of Jones International University; the first fully accredited totally web-based university. He is past chairman of the board of the American Association of Community Colleges and also served in Washington, D.C. as Executive Vice President and COO of AACC. Presently, he is Executive Vice President and Director of the Media Psychology Program at Fielding Graduate University. He is also Chairman/CEO of Luskin International . Dr. Luskin has taught at Pepperdine University, USC, UCLA, The University of Oxford, and Claremont Graduate University. California’s governor appointed Luskin a commissioner on the California Post Secondary Education Commission, he served on the Web Commission of the U. S. Senate, on the staff of the U.S. Senate and on the National Science Foundation, Science Education Committee.
In corporate life, Bernie Luskin has been CEO/president of major divisions of Fortune 50 and 500 companies. Luskin is founding president and CEO Philips Interactive Media and Philips Media Education and Reference Publishing. He was president and CEO of Jones Education Networks, including responsibilities as president of Mind Extension University and Knowledge TV. Dr. Luskin is the author of nine successful economics, technology and education books, and has published several hundred of articles. He pioneered telecourses and distance learning, producing the model for online courses presently used in distance learning which served as the basis for legislation enabling state funds to be used for non-classroom based instruction in California. He presently writes a monthly professional development column for The Greentree Gazette and is Chairman of the Board of the HiTechHi L.A. Foundation. Luskin is credited with a number of firsts and best practices. He installed the first computer in a community college for educational purposes, developed the first community college data processing curriculum, wrote the first high school data processing text, and was the first community college dean of governmental relations and Vice Chancellor for Educational Planning. Je pioneered telecourses and at Coastline, set the standard for community based education, coining the phrase: “The Community is the Campus and the Citizens are the Students.”
As CEO of Philips Interactive Media, in partnership with Paramount Pictures, he put the first fifty movies on compact disc leading the way to DVD, produced the first interactive Sesame Street CD, Treasures of the Smithsonian, Grolier’s and Compton’s encyclopedias and the first interactive movie on CD, titled Voyeur, with Robert Culp. University Business Magazine profiled Luskin as one who has had very successful careers in business and in education. Luskin earned degrees in Business (accounting and management), a license in Marriage and Family Therapy, and a doctorate from UCLA where he was a Kellogg and University Fellow. He is recipient of the UCLA Doctoral Alumni Association, Council for Resource Development, University of Florida, California State University, and Long Beach City College alumni and lifetime achievement awards. He received two Emmys from the Academy of Television Arts and Sciences. The European Union and Irish Government also recognized him with lifetime achievement awards for seminal contributions in media and education. Bernie Luskin is married to Toni Thomas Luskin, Ph.D. They have two sons, Ryan and Matteo.
Albert Maruggi is a Senior Fellow of the Society for New Communications Research, president of Provident Partners and host of the Marketing Edge podcast. He has spent his 25 year career in communications ranging from broadcast journalism, politics, marketing, and technology. In the 1980s Maruggi worked as a radio and television journalist in markets across the Midwest . He moved to politics when he became a press secretary for a Congressman from Nebraska and then the press secretary for the Republican National Committee during the 1988 president election cycle. He served as a communications senior staff member for presidential cabinet members in the Bush ’41 Administration. He’s also held several upper-level corporate marketing and communications positions. Now he’s putting all of that experience together as the leader of his own marketing firm, providing services ranging from public relations to social media consulting to audio and video production. In the past three years, Maruggi has developed a keen sense of the impact new media are having on communication, marketing and business in general. From the technical aspects of recording and production to the strategic elements of new-media marketing, Maruggi is a well-rounded and knowledgeable resource on new media and consumer engagement. Maruggi launched Provident Partners’ own podcast, the Marketing Edge, in February 2005. He has been covered in many publications including BrandWeek, Sales and Marketing Management, and the Business Journal. The firm has built a solid audience for its own podcast and has put its continually developing knowledge of new media to use for many of its clients. From business consultants to software developers, publishers to governors, Provident Partners has used social media to break ground and achieve business goals.
Don Middleberg is a Senior Fellow of the Society for New Communications Research. He has more than 30 years in the communications business, and launched his first firm, Middleberg & Associates, in 1989. In 2000, the agency became Euro RSCG Middleberg when it was acquired by Euro RSCG, the largest communications division within Havas. In the 1990s, his firm’s technology practice gave Don an early window to the Internet and led him to become one of the first communications practitioners to understand the web’s long-range impact on public relations and corporate communications. With Professor Steven Ross, formerly of the Columbia University Graduate School of Journalism, Don initiated “The Middleberg/Ross Media Survey.” Don’s book, Winning PR in the Wired World, was published by McGraw Hill in 2001 and remains required reading for communications majors at major universities and professionals at Fortune 500 companies. Don has lectured on PR for the American Advertising Federation, the Arthur Page Society, the Financial Communications Society, the PRSA, Boston University, Cornell, NYU and the Newhouse School. Don holds a bachelor’s degree in economics and a master’s of business administration in marketing.
Carolyn Ockels is a Senior Fellow and founding member of SNCR’s Center for the New Economy and the managing partner at Emergent Research. Carolyn’s current research and consulting is focused on innovation and small business, economic decentralization from a global perspective, and the drivers and enablers of small business growth worldwide. Carolyn has more than 25 years of international consulting experience. Prior to co-founding Emergent Research, she managed Cambridge Energy Research’s (CERA) Asian energy consulting business, led market research in Japan for RCM Capital Management, held a variety of domestic and international consulting positions with the economic forecasting and planning consulting firm Data Resources, Inc and served on collaborative research teams at both the National Opinion Research Center in Chicago and the Senter for Anvendt Forskning (Center for Applied Research) in Norway. She did her graduate work at the University of Chicago in International Political Economy and has a B.A. from the University of California at Berkeley in the same field. Carolyn lives in the San Francisco Bay Area with her husband and two sons. She blogs at www.SmallBizLabs.com and www.WomenEntrepreneursGrowGlobal.org.
Katie Delahaye Paine is a Senior Fellow and Advisory Board member of the Society for New Communications Research and the founder of KDPaine & Partners LLC and publisher of the first blog and the first newsletter for marketing and communications professionals dedicated entirely to measurement and accountability. Winner of the 2006 New Hampshire Business Review Excellence Award for Media and Marketing, she writes KDPaine’s Measurement Blog and publishes The Measurement Standard. Her book, Measures of Success, KDPaine’s Guide to Measuring Your Public Relationships will be published in January. Prior to launching KDPaine & Partners in 2002, Paine was the founder and president of The Delahaye Group, which she sold to Medialink Worldwide, Inc. in 1999. For the past 20 years, Paine has been providing marketers and communications professionals with tools, data and information to help them make better business decisions. She and her firms have read and analyzed millions of news articles, Internet postings and internal communications and have conducted hundreds of thousands of interviews in the relentless pursuit of quantitative and qualitative measures of her client’s marketing success. She works with some of the world’s most admired companies including Raytheon, Allstate, Hewlett-Packard and Southwest Airlines. Most recently, her endeavors have been focused on providing cost effective measurement programs for non-profits, small businesses and government agencies. Katie was an initial founder of the Institute for Public Relations special commission on measurement and evaluation. She served as the US liaison to the European Standards Task Force to set international standards for media evaluation. A Research Fellow of the Society for New Communications Research, she writes a regular column for PR News on corporate image and crisis communications and contributes to PRNews, Communications World, PR Week, Business Marketing and New Hampshire Magazine. Prior to founding The Delahaye Group, Paine was the director of corporate communications for Lotus Development Corporation, and previously was manager of merchandising for Hewlett-Packard Personal Computer Group. An accomplished speaker, Paine frequently lectures to conferences and universities including The Conference Board, The American Strategic Management Institute, the Public Relations Society of America, the International Association of Business Communicators, the Institute for International Research, the International Public Relations Research Conference, Ragan Communications Conferences, the PR Executive Forum, IPRA, the University of New Hampshire and Southern New Hampshire University. Paine was named Entrepreneurial Venture Creator, Person of the Year by the University of New Hampshire’s Whittemore School of Business. A Cum Laude graduate of Connecticut College’s class of 1974, Katie majored in history and Asian studies. She received an Honorary Doctorate of Laws from New Hampshire College in May 1996. She is an Athena award winner and a Board member of the New Hampshire Political Library. Her life is featured in Mark Albion’s books, “Making a Life, Making a Living.” and “True to Yourself.” Katie writes the world’s first measurement blog. Check it out at http://kdpaine.blogs.com.
Danny O. Snow is a Senior Fellow of the Society for New Communications Research. A Harvard graduate, Snow has been widely quoted about new publishing technologies by major print, broadcast and online media coast-to-coast, including AP, NPR, UPI, The Los Angeles Times, The Wall Street Journal and others. He has also served as a contributing editor to BookTech: The Magazine for Publishers, as a panelist and moderator at national publishing events such as the North American Publishing Company’s “PrintMedia” expos and PMA’s “Publishing University,” as senior planning consultant to Lulu.com, and as a POD book publisher with Unlimited Publishing LLC.
Don Stacks, professor, University of Miami
Joseph Thornley is a Senior Fellow of the Society for New Communications Research and CEO of Thornley Fallis & 76design. Joseph has a longstanding interest in the enabling potential of online technology applied to corporate communication. His personal blog, propr.ca, examines the intersection of social media and public relations. He is a frequent speaker on social media issues. His recent appearances have included: the Canadian Institute’s Conferences on Internal and External Communications for Government and New Media for Communications, as a roundtable panellist on Are Blogs and Social Media Changing the Communications Landscape for the CPRS Ottawa-Gatineau and How Blogs Are Transforming Communications at the Government of Canada’s Communicators Conference 2006.
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