Community Philanthropy 2.0 Research Study Executive Summary
July 31, 2009 | 1 Comment
Download the .PDF here: Community Philanthropy 2.0 Research Study Executive Summary
Research Overview
The social web offers a welcome place for individual philanthropic activity. New research funded by the Columbus Foundation, The San Francisco Foundation and The Saint Paul Foundation demonstrates that High dollar donors — especially 30-49 year-olds — use the social web, but have yet to be engaged by strong, trustworthy philanthropic organizations. This was among the key findings of the new research study, “Community Philanthropy 2.0,” conducted by Beth Kanter, Society for New Communications Research Fellow Geoff Livingston, and Qui Diaz of CRT/tanaka.
The Community Philanthropy 2.0 research study examined the use of social media by non-profits and causes, as well as existing donors and Internet “savvy” users’ traditional and social media usage patterns. The research was designed to determine if and how social media can be used to engage and cultivate high dollar donors. Objectives of the research included:
• To determine if high dollar donors use social media
• To see if those currently using social media could become potential high dollar donors
• To examine if cultivation of high dollar donations is possible online
• To determine what kinds of social media would serve this user base
Key Findings
* The online world of charitable activity is highly social, but also fragmented. No dominant voice for charitable giving exists online, indicating the social web is still in an early phase of philanthropic activity.
* Online conversations rarely evolve into meaningful discussions about how nonprofits are achieving their missions and impacting society. Donors don’t advise other donors, and generally, philanthropic experts from foundations do not participate in these discussions.
* There is a need for a trusted source, and a lack of authoritative philanthropic conversations.
* The 30-49 age group represents the best fit to cultivate major donors using social media strategies,
* More than 50 percent of 30 – 49-year-old survey respondents are interested in the following topics:
• “Whether or not a nonprofit is successfully making an impact” (75%)
• “Learning about organizations that are actively working on issues and causes I care about” (62%)
• “Success stories and updates on the progress of nonprofits I support” (54%)
• “Information/updates on the issues and causes I care about” (54%)
• “Financial accountability and governance of nonprofits I support” (51%)
* 80 percent of the Internet-savvy respondents aged 30-49 reported that they would participate in social media with nonprofits if the information was highly credible and of strong quality, and 77 percent said they would participate if it came from a trusted source.
* Online community-oriented social media is a preferred tool over most other forms of online conversation.
“The social web represents a tremendous opportunity for community foundations to shape local giving. High dollar donors use the social web, but have yet to be engaged by strong, trustworthy philanthropic organizations. Foundations and nonprofits in general simply need to determine the best means of participation,” conclude the researchers.
The full executive summary of the study is available for download.
In addition, SNCR Fellow Geoff Livingston will publish a paper based on the findings in the upcoming issue of the Society for New Communications Research’s Journal of New Communications Research and will present the findings at the Society for New Communications Research’s Annual Research Symposium, which will take place November 5-6 at the Harvard Faculty Club in Cambr.
Proceedings from the 2008 SNCR Research Symposium
November 18, 2008 | 7 Comments
Presentations
Preliminary Findings from the Middleberg/SNCR Survey of Media in the Wired World
Presented by Don Middleberg & SNCR Executive Director Jen McClure
About the Speakers:
Jen McClure is the executive director of the Society for New Communications Research. She is a communications professional with more than 20 years of experience in all facets of media and communications. She is a graduate of Sarah Lawrence College, and earned a certificate in nonprofit management from California State University, a graduate certificate in History & Politics from Oxford University, and a master’s degree from Stanford University.
Don Middleberg has more than 30 years in the communications business. Don’s first firm, Middleberg & Associates, started in 1989. In 2000, the agency became Euro RSCG Middleberg when it was acquired by Euro RSCG, the largest communications division within Havas. In the 1990s, his firm’s technology practice gave Don an early window to the Internet and led him to become one of the first communications practitioners to understand the web’s long-range impact on public relations and corporate communications. With Professor Steven Ross, formerly of the Columbia University Graduate School of Journalism, Don initiated “The Middleberg/Ross Media Survey.” Don’s book, Winning PR in the Wired World, was published by McGraw Hill in 2001 and remains required reading for communications majors at major universities and professionals at Fortune 500 companies. Don has lectured on PR for the American Advertising Federation, the Arthur Page Society, the Financial Communications Society, the PRSA, Boston University, Cornell, NYU and the Newhouse School. Don holds a bachelor’s degree in economics and a master’s of business administration in marketing.
Findings from the First Longitudinal Study of Social Media Adoption by the Inc. 500
Presented by Dr. Nora Ganim Barnes, PhD, University of Massachusetts and SNCR Senior Fellow & Research Chair
About the Speaker:
Dr. Nora Ganim Barnes, Ph.D. is a Senior Fellow and Research Chair of the Society for New Communications Research. Dr. Barnes is Chancellor Professor of Marketing and Information Systems. She earned a Ph.D. in Consumer Behavior from the University of Connecticut and is a Chancellor Professor of Marketing and Director of the UMASS Center for Marketing Research. She has been the recipient of the Leo Sullivan Excellence in Teaching Award (1993), the Distinguished Alumni Award (1996), Scholar of the Year at UMass Dartmouth (1999) and the Massachusetts President’s Community Service Award. Dr. Barnes has worked as a consultant for many national and international firms. She also works closely with businesses in the Southern New England area, providing marketing research assistance to small businesses. Dr. Barnes has authored more than 90 articles published in academic and professional journals, has contributed chapters to books, and has been awarded numerous research grants.
Analyzing Social Media in the 2008 Presidential Election
Presented by SNCR Fellows Emily Metzgar, Ph.D. & Albert Maruggi
Emily Metzgar, PhD is a 2008 Fellow of the Society for New Communications Research and Emily Metzgar is assistant professor at Indiana University’s School of Journalism. She completed her PhD in media and public affairs at Louisiana State University’s Manship School of Mass Communication in May. Her research focuses on the disruptive impact of interactive technology on established media and political institutions. Emily has a bachelor’s degree from the University of Michigan and a master’s degree from The George Washington University. She is a former U.S. diplomat with additional professional experience at the National Defense University and the United States Institute of Peace. She also has extensive writing and editing experience. In addition to academic and professional publications, she also served as a community columnist for the Shreveport (LA) Times from 2003 through spring 2007. Emily’s work has appeared in Christian Science Monitor, LA Times, and International Herald Tribune. She has been named a Graduate Fellow of the American Academy of Political and Social Science.
Albert Maruggi is a Senior Fellow of the Society for New Communications Research, president of Provident Partners and host of the Marketing Edge podcast. He has spent his 25-year career in communications ranging from broadcast journalism, politics, marketing, and technology. In the 1980s Maruggi worked as a radio and television journalist in markets across the Midwest. He moved to politics when he became a press secretary for a Congressman from Nebraska and then the press secretary for the Republican National Committee during the 1988 president election cycle. He served as a communications senior staff member for presidential cabinet members in the Bush ’41 Administration. He’s also held several upper-level corporate marketing and communications positions. Maruggi is a well-rounded and knowledgeable resource on new media and consumer engagement. Maruggi launched Provident Partners’ own podcast, the Marketing Edge, in February 2005. He has been covered in many publications including BrandWeek, Sales and Marketing Management, and the Business Journal.
An Overview of the Veteran Support Ad Council Campaign
Presented by Trace Della Torre, Campaign Manager, The Ad Council
About the Speaker
Trace Della Torre is responsible for overseeing the development, implementation, and evaluation of several Ad Council campaigns, including Obesity Prevention and Veteran Support. In her position, she works with the campaign team to guide strategic and creative development and the day-to-day management of each campaign.
Trace joined the Ad Council in May 2004, after working at the Office of President William Jefferson Clinton as a fact checker on his bestselling memoir My Life. Prior to working at the Office of the President, she interned at NBC Sports in the Press and Media Relations Department. Trace received her BA in International Communications from Franklin College in Switzerland.
Socialtext Demo
Presented by Alan Lepofsky, Socialtext, SNCR Vendor Council Member
Socialtext recently launched Socialtext 3.0, a trio of applications including Socialtext People and Socialtext Dashboard, and Socialtext Signals, as well as a major upgrade to its enterprise wiki offering. The SNCR Fellows have been using the “SNCR Wiki” provided by Socialtext since the Society’s inception in 2005 to collaborate on research studies and other Society initiatives. In addition, we offer a wiki version of our Journal of New Communications Research to allow authors and subscribers to engage in discussion, debate, research paper updates, etc. Socialtext 3.0 will enable SNCR to foster an even greater level of online collaboration, networking, discussion, relationship-building and knowledge-sharing between the Society’s Fellows and our members, serving as the platform for our new members-only site.
Results from the 2008 Tribalization of Business Study
Presented by SNCR Senior Fellow Francois Gossieaux & Ed Moran, Deloitte, SNCR Research Partner
Ed Moran is Director of Product Innovation, Deloitte Services LP. He is a Global Deloitte Technology, Media and Telecommunications (TMT) subject matter specialist and leads the team that explores digital convergence, social networking and Web 2.0, and he leads Deloitte’s State of the Media Democracy Survey. He has served for a number of years as a member of the World Economic Forum’s Technology Pioneer Selection Advisory Committee, has conducted workshops at the annual meeting in Davos, and was a member of the National Academies’ National Nanotech Initiative (NNI) Review Committee, which was chartered by Congress to evaluate the National Nanotechnology Initiative program. Ed writes, speaks and lectures on digital convergence, community, Gen X/Y marketing principles, changing TMT business models, technology commercialization, technology trends, product innovation, business strategy, intellectual property and piracy, nanotechnology, technology transfer and the financing of technology companies. He is frequently quoted in the media, including Advertising Age, B2B, BusinessWeek, Chemical and Engineering News, CNBC’s “Closing Bell,” CNNfn, Computer Power User, Entrepreneur, Forbes.com, Informationweek, Nanotech Planet, NBC’s Nightly News, the New York Law Journal, The New York Times, PharmaVoice, PRNews, SmallTimes and Wired. Prior to joining Deloitte Services, Ed was managing partner of a Manhattan law firm, where he served a number of technology and entertainment clients. Ed holds a law degree from New York Law School and a MBA in IS and Management from NYU.
Insights from “The ROI of Online Press Releases” study
Presented by SNCR Fellows Shel Holtz and Mihaela Vorvoreanu, Ph.D. and Jiyan Wei, Vocus, SNCR Vendor Council member
Shel Holtz, ABC is a Founding Fellow of the Society for New Communications Research. Mr. Holtz is principal of Holtz Communication + Technology. He has been advising companies on how to use online tools for public relations and corporate communications since 1996. Before that, he was a communications consultant and practice leader for Alexander & Alexander Consulting Group. He has also been director of corporate communications at two Fortune 500 companies, Mattel and Allergan. He is the author of several books and is on the Web at www.holtz.com and blogs at blog.holtz.com.
Dr. Mihaela Vorvoreanu is a 2008 Fellow of the Society for New Communications Research and an Assistant Professor in the Department of Communication Studies at Clemson University. Her research and teaching interest is public relations and new Internet technologies. Dr. Vorvoreanu teaches PR as well as communication theory. She has published research articles in Public Relations Review and the Journal of Website Promotion and will soon publish a book on the website experience analysis. Originally from Bucharest, Romania, Dr. Vorvoreanu earned both her M.A. and Ph.D. degrees from Purdue University. Before joining Clemson in January 2007, she was on the faculty at the University of Dayton (Dayton, Ohio) where she taught PR and advised the university’s PRSSA chapter. Dr. Vorvoreanu blogs at http://www.prconnections.net. For more information, visit http://www.clemson.edu/~mihaela.
Jiyan Wei is Vocus’ product manager responsible for the leading online newswire PRWeb. He is responsible for product development and integration, strategic business planning, partnerships, and marketing/sales of PRWeb. Prior to Vocus, Jiyan served as Vice President of Online Services for v-Fluence Public Relations where he was responsible for defining and developing processes and technologies to better serve clients. He completed his undergraduate studies in English and music at Georgetown University and graduate studies in media and communications at the London School of Economics. Jiyan maintains a blog New Influencer (www.newinfluencer.com) where he writes about media and technology.
Economic Decentralization & the Growth of the Small Business
Presented by SNCR Founding Fellow Steve King, Emergent Research, a SNCR Research Partner
Steve King is a Founding Fellow and a member of the board of directors of the Society for New Communications Research. Mr. King is a partner of Emergent Research, and Senior Advisor to the Institute for the Future (IFTF). His current research is focused on understanding how the Internet, new media and social networks are impacting marketing and communications. Steve has more than 25 years of industry and consulting experience. He has held a number of corporate executive, general management, and marketing positions including vice president of corporate marketing for Macromedia, vice president and general manager Asia-Pacific for Lotus Development Corporation, and vice president of marketing for Isys Corporation. Steve has served on the fiduciary or advisory boards of more than a dozen companies, and has served as interim CEO for five early stage technology firms. Steve King holds an MBA from Northwestern’s Kellogg School of Business and a BS from the University of Richmond.
Research & Publications
August 6, 2008 | 7 Comments
The Society for New Communications Research produces independently funded research, as well as commissioned and sponsored research projects.
Download SNCR’s latest research reports, whitepapers & executive summaries:
New Media, New Influencers & Implications for Public Relations
made possible by a grant from the Institute for Public Relations & Wieck Media
Customer Care & Brand Reputation in the Age of Social Media Executive Summary
This research was made possible by our Corporate Partner member, Nuance.
ROI of Online Press Releases Executive Summary
This research was made possible by our Vendor Council member, Vocus.
Visit our estore to preview and purchase all of SNCR’s research reports and journals
Other Recent Research Studies By SNCR Fellows & Research Partners:
2008 Tribalization of Business Study – Led by SNCR Senior Fellow Francois Gossieaux, conducted in conjunction with Beeline labs and Deloitte
Visit the resource site for this study at http://www.beelinelabs.com/tribalization/resources/ where you’ll find some of the research data, major findings, articles, and webinars on this study study. Please feel free to use them in presentations and embed them on your site – we hope you find them useful.
* Logos + buttons
* Graphs + charts
* Slide decks
* Webinar recordings
* Blogposts and articles that mention the study
* Coming: executive summary and case studies
Social Media in the Inc. 500 – Benchmark Study – led by SNCR Senior Fellow Dr. Nora Ganim Barnes with Eric Mattson
The full executive summary of the study is available for download at http://www.umassd.edu/cmr/studiesresearch/blogstudy5.cfm
Advisory Services & Training
December 8, 2007 | Leave a Comment
The Society of New Communications Research is a network of experts, including consultants, industry experts and academics.
The SNCR’s fellows & advisors are available for telephone consultation or onsite advisory sessions and training engagements.
Become a Corporate Partner:
How does new media technology impact your company? Are you maximizing your potential to reach new and existing customers through new technology? Can you streamline your internal operations, and cut operating costs, by implementing new technological strategies?
The mission of the Society for New Communication Research is to investigate, develop, share and transfer in-depth and forward-facing insights resulting from the organization’s deep ongoing study, learning, and continuous mastery of new communications tools and technologies with the academic community and industry for the promotion of best practices.
The Society for New Communication Research is comprised of more than 35 futurists, scholars, business leaders, professional communicators and members of the media from around the world who are working to solve these problems facing modern business and create the future business plans.
Becoming a corporate partner with the Society grants your organization access to the society’s research and expertise.
Please call (650) 331-0083 or email jmcclure@sncr.org for more information about these services.
Speakers & Presentations
December 8, 2007 | Leave a Comment
The Society of New Communications Research is a network of experts, including consultants, industry experts and academics.
The SNCR’s fellows & advisors are available for onsite corporate speaking engagements and industry conferences.
Become a Corporate Partner:
How does new media technology impact your company? Are you maximizing your potential to reach new and existing customers through new technology? Can you streamline your internal operations, and cut operating costs, by implementing new technological strategies?
The mission of the Society for New Communication Research is to investigate, develop, share and transfer in-depth and forward-facing insights resulting from the organization’s deep ongoing study, learning, and continuous mastery of new communications tools and technologies with the academic community and industry for the promotion of best practices.
The Society for New Communication Research is comprised of more than 35 futurists, scholars, business leaders, professional communicators and members of the media from around the world who are working to solve these problems facing modern business and create the future business plans.
Becoming a corporate partner with the Society grants your organization access to the society’s research and expertise.
Research Presentations & Corporate Speakers: $1,000-$10,000
All Partner benefits plus:
- SNCR Executive Director will work directly with Corporate Partner to arrange for Research Fellow to speak at corporate function to meet partner goals.
- SNCR will also coordinate taping and appropriate broadcasting of presentation.
Please call (650) 331-0083 or email jmcclure@sncr.org for more information about these services.
Webinars & Teleconferences
December 8, 2007 | Leave a Comment
The Society for New Communications Research delivers monthly webinars and teleconferences.
Valuable, practical education is presented to you and your team from the Society’s Research Fellows. Each webinar includes a 60-minute real-time presentation, followed by live Q&A with the Fellow. In addition, you’ll benefit from a simultaneous, visual presentation on the Web.
Pricing & Registration
Educate your entire team with a live presentation from the comfort of your own offices for just $195.
The Society also offers a recorded option for you that includes PowerPoint presentations, handouts and question and answer sessions starting at $149. Or, you may sign up for both for just $249. (and build your SNCR training library.)
Research
December 8, 2007 | 9 Comments
The Society for New Communications Research produces independently funded research, as well as commissioned and sponsored research projects.
2009 RESEARCH
2009 Middleberg / SNCR Survey of Media in the Wired World
Conducted by SNCR Fellows Jen McClure and Don Middleberg
Made possible in part by Marketwire
The New Symbiosis of Professional Networks
Conducted by SNCR Fellows Donald Bulmer and Vanessa DiMauro with the support of Leader Networks and SAP
The Global Newspaper Market: Searching for a New Business Model
Conducted by SNCR Fellow Andria Carter
The 2009 Tribalization of Business Study
Conducted by SNCR Senior Fellow Francois Gossieaux with Ed Moran, Deloitte
The Fortune 500 and Blogging: Slow and Steady and Farther Along than Expected
Conducted by SNCR Senior Fellow and Research Chair Dr. Nora Ganim Barnes, University of Massachusetts Dartmouth
Still Setting the Pace in Social Media: The First Longitudinal Study of Usage by the Largest US Charities
Conducted by SNCR Senior Fellow and Research Chair Dr. Nora Ganim Barnes, University of Massachusetts Dartmouth
Social Media in the 2009 Inc. 500: New Tools & New Trends
Conducted by SNCR Senior Fellow and Research Chair Dr. Nora Ganim Barnes, University of Massachusetts Dartmouth
SNCR’s 2009 Research Roadmap included a focus on:
* Social media metrics and measurement (best practices and standards);
* Adoption of Web 2.0 tools and technologies by small businesses;
* Enterprise adoption of Web 2.0 tools and technologies (including
“Behind the Firewall” initiatives)
* Adoption of social media by the higher education sector
* New developments in mobile media;
* New business models for news organizations
* Shifts in business and economic behavior resulting from new communication technologies and the growing impact of social media and connective technologies on business and the economy
2008 RESEARCH
Download SNCR’s latest research reports, whitepapers & executive summaries:
New Media, New Influencers & Implications for Public Relations
made possible by a grant from the Institute for Public Relations & Wieck Media
Customer Care & Brand Reputation in the Age of Social Media Executive Summary
This research was made possible by our Corporate Partner member, Nuance.
ROI of Online Press Releases Executive Summary
This research was made possible by our Vendor Council member, Vocus.
Visit our estore to preview and purchase all of SNCR’s research reports and journals
Other Recent Research Studies By SNCR Fellows & Research Partners:
2008 Tribalization of Business Study – Led by SNCR Senior Fellow Francois Gossieaux, conducted in conjunction with Beeline labs and Deloitte
Visit the resource site for this study at www.tribalizationofbusiness.com
Social Media in the Inc. 500 – Benchmark Study – led by SNCR Senior Fellow Dr. Nora Ganim Barnes with Eric Mattson
The full executive summary of the study is available for download at http://www.umassd.edu/cmr/studiesresearch/blogstudy5.cfm
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