Society for New Communications Research Announces 2008 Fellows
January 28, 2008 | 1 Comment
Palo Alto, Calif. – January 28, 2008 – The Society for New Communications Research, a global, nonprofit think tank focused on the latest developments in media and communications, today announced its 2008 Fellows. These new Fellows join the Society’s existing group of business leaders, scholars, professional communicators, members of the media, futurists and technologists from around the globe. The Society’s Fellows collaborate on original research and educational programs focused on the advanced study of emerging trends and developments in media and communications, and their effect on business, professional communications, media and society.
The 2008 SNCR Fellows include Michael Adolph, a vice president at Fleishman-Hillard Digital; Susan Getgood, principal of GetGood Strategic Marketing Inc., Mark Hannah, an account supervisor, corporate and public affairs at Edelman; Meghan Hindman, a vice president at Dorland Global Public Relations with expertise in the healthcare and pharmaceutical industry; Nehul Jagdish Kumar, a journalist with new media expertise based in India; Emily Metzgar a doctoral student in media and public affairs at Louisiana State University’s Manship School of Mass Communication; David Phillips, a PR expert based in the UK and a Fellow of the Chartered Institute of Public Relations; Kaye Sweetser, Ph.D., APR, an assistant professor of public relations at the University of Georgia in the Grady College of Journalism & Mass Communication; Dr. Mihaela Vorvoreanu, an assistant professor in the Department of Communication Studies at Clemson University; Brian Solis, principal of FutureWorks and John Yunker, founder of Byte Level Research.
The SNCR also named seven additional Senior Fellows, including Paul Benjou, vice president/director of strategic development, Datran Media; Adrian Chan of Gravity7, a leading thinker on social media and social software design; Francois Gossieaux, president and partner, MarketHum and partner, Corante; Steven L. Lubetkin, APR, Fellow, PRSA and managing partner of Professional Podcasts LLC, a wholly owned subsidiary of Lubetkin Communications. LLC; Albert Maruggi, president of Provident Partners and host of the Marketing Edge podcast; Danny O. Snow, an expert on new publishing technologies and Paavo Vasala, a communications professional currently conducting his research at the University of Oulu, Finland, for his Ph.D.
During 2008, the SNCR Fellows will focus on a wide variety of research initiatives, ranging from exploring the ROI of online press releases to researching the link between customer care and brand in the age of social media, the growing influence of social media in politics and public affairs, web globalization, new trends in the publishing industry, how the healthcare and pharmaceutical industries are using social media and new communications, user interaction with social media technologies, new metrics for emerging media, and best practices for using social media in public relations and marketing communications.
The Fellows will also participate in the Society’s Education Program, which is designed to provide valuable education and training opportunities to educators and students at colleges and universities, as well as continuing education for communications professionals on social media and new communications. In addition, several of these Fellows will be featured speakers and instructors at the SNCR’s upcoming New Communications Forum (http://www.newcommforum.com), which will be held April 22-25, 2008 in Sonoma County, Calif. This event is the premier conference that brings together thought leaders and decision makers to discuss the impact of social media and new communications on media, professional communications, business, culture and society.
“More than 50 outstanding individuals have participated in the Society’s unique fellowship program since its inception in 2005,” said Jen McClure, executive director, SNCR. “They represent an incredible depth and breadth of knowledge and experience in the field of media and communications, and we are extremely fortunate to have them participating in our organization.”
About the Society for New Communications Research
The Society for New Communications Research is a global nonprofit 501(c)(3) think tank dedicated to the advanced study of new communications tools, technologies and emerging modes of communication, and their effect on traditional media, professional communications, business, culture and society. The Society’s Fellows include more than three dozen futurists, scholars, business leaders, professional communicators, members of the media and technologists from around the globe. In addition, the Society’s members include a Vendor Council with representatives from more than a dozen leading technology companies and Organizational Affiliates comprising industry associations, research organizations and other leading think tanks. For more information about the Society for New Communications Research, visit http://www.sncr.org or call +1 (650) 331-0083.
SNCR to Partner with Joseph Jaffe on “Conversational Marketing” Research Project
February 1, 2007 | Leave a Comment
The Society for New Communications Research is delighted to announce that we are conducting our first Social Media Survey in conjunction with Joseph Jaffe. The findings of this research will be used in his new book, Join the Conversation, which will be published in this summer. We believe this study is unique in terms of its depth and particular focus and perspective.
We invite you to be a part of this conversation by taking part in this research project. Completion of the survey should take about 15 minutes. Your responses will be kept confidential by our research partner (Twisurveys, Inc.). Should you wish to do so, you can also volunteer for a more in-depth interview with Joseph Jaffe by including your name and address at the end of the survey.
To thank you for your time and participation, we would be happy to provide you with the executive summary of our research findings and an invitation to attend the Society for New Communications Research Symposium in Boston in December, where Joseph Jaffe and SNCR Research Fellows will discuss this research.
Introduction to the Survey:
New communications tools are changing the relationships between organizations, employees and consumers. They’ve enabled the creation of virtual markets and new relationships between individuals and brands. Some organizations are initiating and participating in conversations with their customers, employees, partners and industries. This is referred to in this survey as “conversational marketing.â€Â
Purpose of the survey:
To assess the awareness and knowledge of senior marketers of conversational marketing and their priorities for including it in their marketing and communications strategies and measurement.
PLEASE CLICK HERE TO TAKE THE SURVEY HERE NOW.
Thank you for your time and participation.
SNCR to Co-produce Bay Area Third Thursday Event Series
January 30, 2007 | Leave a Comment
The Society for New Communications Research is delighted to announce that it has been invited, along with Social Media Club. to be a co-producer of the popular Bay Area Third Thursday Meetup, by TT founders Mike Manuel, Giovanni Rodriguez, Phil Gomes and Jeremy Pepper.
In January, we met at Shine SF in San Francisco. The event featured a panel discussion about the social media press release. Panelists included SNCR Fellows Shel Holtz and Tom Foremski, as well as Brian Solis of FutureWorks PR, and Joel Tesch from BusinessWire. The discussion was moderated by Chris Heuer of Social Media Club.
Shel Holtz recorded the event for a podcast. Listen to it here.
In February, Third Thursdays will feature a discussion about monitoring and measurement of social media. Why is it important to monitor social media and consumer generated content? What are the tools and services available? What differentiates them? How do you know which one is right for you? How do you measure influence in this vast and continuously growing mediasphere? Which metrics really matter? Where should you start? These are just some of the questions we’ll be asking our panel of experts. What are yours? Visit our wiki and share your thoughts and questions and please join us on February 15th in Palo Alto, CA for a great conversation!
NewComm Review January Issue is Live
January 16, 2007 | Leave a Comment
Check out the latest issue of New Communications Review. This month we feature articles by SNCR Fellows Andy Abramson, Elizabeth Albrycht, John Cass, Shel Holtz and Tom Abate as well as Vendor Council member Jim Nail and guest authors Ron Muns and Dr. Walter Carl.
3rd Annual New Communications Forum 2007 to be Held March 7-9 in Las Vegas - Register Now!
January 8, 2007 | 1 Comment
REGISTER TODAY AND SAVE!
The Society for New Communications Research is pleased to invite you to join us for the third annual New Communications Forum, March 7-9, 2007 at the Venetian in Las Vegas, Nev.
NewComm Forum is the premier conference that brings together industry leaders from around the globe to explore the impact of social media on professional communications, business and traditional media.
This year’s event promises to be bigger and better than ever! The SNCR has partnered with Lawrence Ragan Communications to bring you the most comprehensive conference yet.
Choose from 28 interactive sessions in four conference tracks focusing on:
· Internal Communications
· Public Relations
· Advertising & Marketing
· New Media & Journalism
Don’t miss the opening keynote with David Weinberger, co-author, Cluetrain Manifesto
Luncheon Keynote panel moderated by Jen McClure with Steve Crescenzo & Jeremy Wright
Closing Keynote by Shel Holtz
… and our world renowned conference faculty of instructors, speakers & panelists:
Tom Abate, John Bell, Elisa Camahort, John Cass, Jamie Chabra, Jeff De Cagna, Todd Defren, Andrea Eckerle, Kimberly A. Fabrizio, Tom Foremski, Paul Gillin, Eileen Gittins, Josh Hallett, Chris Heuer, Neville Hobson, Shel Israel, Dan Karleen, Rob Key, Kathy Klotz-Guest, David Kligman, JD Lasica, Benjamin Levy, Dr. Bernard Luskin, Albert Maruggi, Jim Nail, Brian Oberkirch, Katie Delahaye Paine, David Parmet, Shoba Purushothaman, Giovanni Rodriguez, Joel Richman, Gordon Rudow, Zane Safrit, Eric Schwartzman, Ted Shelton, Brian Solis, Lisa Stone, David Strom, Laura Sturaitis, Carol Thomas, Jeffrey Treem, Stephen Turcotte, Kami Watson Huyse, Debbie Weil, David Weinberger, Jeremy Wright and Linda Zimmer
Learn how to create a blog, wiki, podcast, videocast and create a comprehensive social media program with our intensive, hands-on pre-and post-conference workshops.
Get hands-on tutorials & demos of the latest tools and technologies from the vendors at our Conference Expo. (To sponsor/exhibit the Forum, contact bens@ragan.com)
Visit www.newcommforum.com to see the entire conference program and register online, or call 800.493.4867
Special discounts for SNCR members, New Communications Forum alumni & Ragan customers!
NewComm Review readers, NewComm Forum alumni and SNCR members save $100! (Use discount code NCR611).
Click here for more information on joining the SNCR.
Don’t miss out - register today to join us at NewComm Forum ‘07!
NewComm Review December Issue is Live
December 3, 2006 | Leave a Comment
Check out the latest issue of New Communications Review. It features an article on what our research fellows think were the most significant developments of 2006 and their predictions for 2007 as well as the the winning case studies from our awards program , a recap of our recent symposium, our research plans for 2007, articles from guest contributors Jiyan Wei, Frank Ovaitt and more!
Journal of New Communications Research Now Available; Call for Papers For Spring Issue - Deadline Extended to 1/12/07
November 30, 2006 | Leave a Comment
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The Society for New Communications Research is pleased to announce that the first issue of the Journal of New Communications Research is now available. In addition to recapping the research projects that the SNCR has undertaken during our first year, this inaugural publication also includes original in-depth research, articles and commentary by many of our research fellows and other notable contributors from around the world. The print edition is available for $60. A .pdf is available for $52.69. We will also soon be posting the articles in a wiki and we encourage subscribers’ participation, comments, questions and any related or updated research. This will create a unique living repository of research. In addition, the Society for New Communications Research is now seeking submissions for the second issue of the JNCR, which will be published in Spring 2007. The deadline for submissions has been extended to January 12, 2007. |
Preview the JNCR and purchase it here:  |
Submission Guidelines:
The Society is seeking articles or projects based on original empirical research, as well as pieces focusing on the theory, strategy and tactical use of new media, social media and collaborative tools. Submissions should be in keeping with the mission of the SNCR: to conduct advanced study on the tools, technologies and emerging modes of communication ( i.e. blogs, wikis, RSS, podcasts, collaborative tools and the growing phenomena of participatory communications) and their effect on traditional media, marketing, public relations and advertising, as well as their broader impact on business, politics, entertainment, culture, education and society.
Successful submissions will exhibit in-depth, professional/scholarly examinations of these topics, and will be reviewed and chosen based on the quality of research conducted, originality of content, relevance to the Society’s mission and excellence of execution.
Original Works. Works that have been previously published will not be considered.
Literature Review. Research papers should include a literature review.
Format.Submissions can take the form of traditional articles, podcasts, video blogs and other new media. Please submit written works in a Word or text file. All text, including title, headings, references, quotations, figure captions and tables should be typed double-spaced with one-inch margins. Please use a font size of 12.
Length. Manuscripts, including all references, tables and figures, should be approximately 3,500-5,000 words, and should not exceed 7,500 words. Submissions that significantly exceed this limit may not be accepted for review. Tables and figures are encouraged.
Style. For writing and editorial style, authors should ideally follow APA guidelines (the Publication Manual of the American Psychological Association). All text pages should be numbered.
Abstract & Keywords. All submissions should include a written abstract of 250 words or less and some keywords. The keywords will be used by readers to search for your article after it is published.
Those interested should submit their projects via email to journal_submission@sncr.org. no later than January 12, 2007.
For more information, contact the Society at +1 (650) 331-0083 or via email at journal_submission@sncr.org.
Inaugural SNCR Research Symposium / 1st Anniversary & Awards Celebration
September 9, 2006 | 3 Comments
The Inaugural SNCR Research Symposium, Awards & 1st Anniversary Celebration will be held November 1 - 2 at the Colonnade Hotel in Boston, Mass. Don’t miss this special event featuring the presentation of our first research projects and the unveiling of the first issue of the Journal of New Communications Research.
Also, help us celebrate our first anniversary and honor excellence in the use of new communications models and solutions by professionals, businesses and academics from around the globe.
Please join us in Boston as we honor excellence in new communications and social media initiatives and celebrate our first anniversary!
AGENDA
November 1, 2006
5:00pm - Welcome Reception
6:30pm - Dinner, Anniversary Celebration & Awards Ceremony
November 2, 2006
9:00am – Welcome, Opening Remarks by Jen McClure, Executive Director, SNCR
9:15am - Keynote Presentation: “The New Influencers: How Social Media is Revolutionizing Media and Markets” - Paul Gillin
Social media will profoundly disrupt the media and marketing industries by changing economic and influence models that have existed for generations. Today, some bloggers and social news sites generate more traffic than big-name mainstream media, and they do it at a tiny fraction of the cost. Their highly outsourced publishing structure is a new style of journalism and their approach to building audience and awareness is unlike anything ever done in traditional media. This will have far-reaching ramifications for established institutions. We are in the early stages of a shift that will shake the business and media worlds to the core. Paul Gillin’s keynote presentation will explore these disruptive forces, as well as the goals and motivations of the new influencers and look ahead to the changes they have initiated. He’ll point to numerous examples of how the new influencers are already affecting markets and offer guidance for media and marketing professionals who are trying to cope with the impact.
Paul Gillin is a Research Fellow and a member of the advisory board of the Society for New Communications Research. He is a veteran technology journalist with more than 23 years of editorial leadership. Paul was founding editor-in-chief of TechTarget, one of the most successful new media entities to emerge on the Internet. Previously, he was editor-in-chief and executive editor of Computerworld magazine. He writes the social media column for Business 2.0 magazine, and his forthcoming book, The New Influencers chronicling the changes in markets being driven by the new breed of bloggers and podcasters, will be published by Quill Driver Books in Spring, 2007. Gillin specializes in advising business-to-business marketers on strategies to optimize their use of online channels to reach buyers cost-effectively. He is particularly interested in social media and the application of personal publishing to brand awareness and business marketing. Paul blogs at www.paulgillin.com.
10:15am - Best Practices Committee Report - Corporate Blogging Policies Project
This past year the SNCR has researched the issue of corporate social media policies, In order to determine the effectiveness of blogging policies and how blogging policy adoption is working inside companies. The committee is conducting a series of interviews with corporate bloggers, and those contributions will help the committee to better understand how a blogging policy can help or hinder the development of a corporate blog. Case study presentations will include: Intuit, IBM, Novell, EDS and others. The case studies presented will include a description of the company’s blogging policy adoption process, a description of the challenge and how the company resolved the challenge.
Moderator: SNCR Research Fellow & Best Practices Chair, Mike Manuel, Voce Communications
Panelists: Christopher Barger, Corporate Communications, IBM; Charles Bess, P.E., EDS Fellow - EDS-Kraft CTO; Bruce Lowry, Director, Global PR, Novell
11:30am - Best Practices Committee Report – The Emergence of Blogging in University Admissions and Recruiting
New communication tools such as blogs and podcasts are expanding the range of options for creating meaningful connections with prospective students. In the past year alone, many institutions have launched blogging initiatives involving both student and administrator bloggers. This research project focused on studying the efforts of these institutions in the interest of developing shareable best practices and case study stories addressing such aspects as the relevance of institutional communications culture, blogging policy, expectations versus outcomes, authorship and review and compensation. By interviewing institution representatives about their current blogging efforts and evaluating the results, the researchers have formulated recommendations that can benefit institutions seeking to launch or enhance their own blogging initiatives, as well as those in parallel communities seeking to learn from the experience of university professionals.
Moderators: SNCR Research Fellow Dan Karleen, Peterson’s, A Nelnet company & Rob Pongsajapan, Georgetown University
Panelists: Daniel Fredman, Assistant Director of Admissions, The University of Vermont; Glenna Ryan, Director of Enrollment Services, Rensselaer Polytechnic Institute & Nancy Prater, University Web Coordinator, Ball State University
12:30 – 2:00pm - Luncheon
- Presentation from Chris Heuer, Social Media Club
- Presentation from Sally Falkow, 2006-2007 SNCR Research Chair
- Vote on 2007 Research Agenda
2:00pm - Research Committee Report - State of the Art in Social Media.
This session will discuss the work SNCR Research Fellow Giovanni Rodriguez has done on the 33 wikis project, revisiting some of the changes over the past few months, plus early examples of what is happening with emergent behavior in organiations, as described on Corante’s Future Tense group blog. In this session, SNCR Research Fellow Giovanni Rodriguez will review early findings, highlighting innovation across a broad spectrum of organizations.
Research Panel Leader: SNCR Research Fellow Giovanni Rodriguez
3:15pm - New Communications Law Committee Report – Podcasts: Download or Broadcast – Legal
Implications
There is currently a significant vagueness regarding new communications law, particularly with regard to podcasting. Is podcasting a digital download, a broadcast, or some new hybrid? The determination is key to determining who owns the rights and who has standing to sue another for violation of those rights. In the terrestrial plane, when a radio station spins records, it is considered a broadcast. Broadcasters must pay for licenses from performing rights organizations, such as ASCAP and BMI, and they distribute the funds to the songwriters. These fees are in the small to mid- price range. However, when someone buys a record, the rights are held by the record company. Those who want to mass produce (duplicate) a recording must obtain a mechanical license and pay a royalty to the record company, a portion of which flows through to the applicable artist. These fees can climb into the thousands, as they are typically computed by the number of copies (downloads would be the equivalent of copies for a podcast). Podcasts can also be viewed as both broadcasts and digital downloads. Both the performing rights organizations and the record companies offer “licenses” to podcasters, but until we know how a podcast should be classified, it remains unclear whether the podcaster is legally protected even if he could afford both licenses.
Currently there is no precedent to answer these questions. For the moment, podcasters are on their own. However, our committee has attempted to find out how a suit might play out. Questions to be addressed in this presentation include:
What is the proper classification of a podcast or is there a hybrid/third type as-yet to be created?
Who should a podcaster pay for the rights to play a recording?
Are computer and Internet companies liable when they enable podcasters to distribute their shows?
What are the international ramifications, if any, on podcasting?
SNCR Research Fellow & Board Member Elizabeth Fairbanks Fletcher, Esq., Law Offices of Elizabeth L. Fairbanks-Fletcher, PLLC & Dennis Cotton, Host, Time and Wired magazines podcasts
4:30 - Conference Wrap-up
5:00 – Farewell Reception
REGISTER FOR THE EVENT:
Pricing:
Nov. 1 - Awards Gala/Anniversary Celebration Only: $100
Nov. 2 - Research Symposium Only: $295.
Register to attend both events & save nearly 20% - Awards Gala + Research Symposium for only $325!
CLICK HERE TO REGISTER ONLINE & use promo code “NCR20″ to save nearly 20%!
HOTEL ACCOMODATIONS:
The conference hotel will be the lovely and elegant Colonnade Hotel in Boston. A special rate of $219. has been arranged for SNCR event attendees. To register for overnight accommodations, call (617) 424-7000 or (800) 962-3030 and mention the Society for New Communications Research Symposium.
For more information, contact Jen McClure at jmcclure@sncr.org or call +1 (650) 331-0083.
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SNCR Extends Awards Entry Deadline One Week to Friday, September 15th - Don’t Miss Out!
September 5, 2006 | Leave a Comment
The Society for New Communications Research has extended its awards entry deadline from September 8th to Friday, September 15th. The awards will recognize excellence in the use of new communications models and solutions, and will be granted at the inaugural SNCR Research Symposium & Awards Gala, which will take place November 1-2 in Boston, MA. Additionally, the award-winning case studies will be published in the New Communications Review.
The SNCR awards will recognize innovative organizations and professionals who are pioneering the use of social media (i.e. blogs, wikis, podcasts, collaborative tools and other forms of participatory communications) in the areas of marketing, public relations and advertising, politics, entertainment, academics, and community and cultural development.
Only individuals and business users and academic institutions are eligible to win the awards, but entries may be submitted by product vendors, consultants and professional services firms worldwide.
Awards will be granted in the following categories:
· SNCR Professional Awards — honors leading new communications thinkers, bloggers, journalists, citizen journalists and professional communicators
· SNCR Academic Awards — recognizes leading work/research/studies from students and academic institutions
· SNCR Business Awards — honors organizations that are successfully adopting new communications models and leveraging them in innovative ways for business purposes
The final deadline for entries is now September 15, 2006. The online submission form can be found at http://www.sncr.org/awards/use/awardssubmission/submission.html. For more information, contact the SNCR at (650) 331-0083 or email jmcclure@sncr.org.
JNCR - Call for Papers Deadline Extended to August 15th
July 23, 2006 | Leave a Comment
The Society for New Communications Research is seeking submissions for the first issue of its peer-reviewed professional journal, the Journal of New Communications Research (JNCR), which will be published in Fall 2006. The Society is seeking articles or projects based on original empirical research, as well as pieces focusing on the theory, strategy and tactical use of participatory communications tools.
The JNCR will be distributed as a print publication, with an accompanying electronic version in wiki form to allow for collaboration and updates. In addition, all journal content will be made available via PDF or audio/video formats. The Society will invite comments from subscribers to each article after the Journal is published via the wiki. This will create a living repository of research.
Submissions can take the form of traditional articles, podcasts, video blogs and other new media. Submissions should be in keeping with the mission of the SNCR: to conduct advanced study on the tools, technologies and emerging modes of communication ( i.e. blogs, wikis, RSS, podcasts, collaborative tools and the growing phenomena of participatory communications) and their effect on traditional media, marketing, public relations and advertising, as well as their broader impact on business, politics, entertainment, culture, education and society.
Successful submissions will exhibit in-depth, professional/scholarly examinations of these topics, and will be reviewed and chosen based on the quality of research conducted, originality of content, relevance to the Society’s mission and excellence of execution.
Those interested should submit a project abstract of approximately 500 words via email to journal_submission@sncr.org. no later than August 15th.
Those whose abstracts are chosen from this first round will be asked for a fully completed project for a final peer review by mid-September 2006.
For more information, contact the Society at +1 (650) 331-0083 or via email at journal_submission@sncr.org.
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