Awards
2010 SNCR EXCELLENCE IN NEW COMMUNICATIONS AWARDS
Deadline: September 10th, 2010. No extensions will be granted.
Winning Case Studies Will Be Published by SNCR & Considered for Presentation at NewComm Forum 2011
Entrants are asked to submit case studies detailing their initiatives and technologies. The winning case studies are published by SNCR, and the winners will be honored at the 2010 Society for New Communications Research Symposium & Awards Gala, which will be held November 4-5 at Stanford University in Stanford, CA. In addition, the top case studies will be considered for presentation as sessions at NewComm Forum 2011.
Submission guidelines and the online entry form can be found here.
The deadline for submissions is September 10th, 2010. No extensions will be granted.
Entry fees: $75 USD per entry. A portion of each entry fee is tax-deductible, and all proceeds benefit SNCR, a 501c3 foundation. For more information, contact info@sncr.org or call +1 (408) 266-9658, ext. 11.
Each year the Society for New Communications Research presents the prestigious SNCR Excellence in New Communications Awards.
These awards honor corporations, governmental and nonprofit organizations, educational institutions, media outlets, and individuals who are innovating the use of social media, ICT, mobile media, online communities and virtual worlds and collaborative technologies in the areas of business, media, and professional communications, including advertising, marketing, public relations and corporate communications, as well as entertainment, education, politics, and social initiatives.
AWARD DIVISIONS & CATEGORIES
Awards are granted in six divisions:
- Corporate
- Government
- Media
- Nonprofit/NGO
- Academic
- Technology Innovation (for New Communications and Social Media Technology Vendors)
There are thirteen (13) awards categories:
1. Online Reputation Management
A case study submission in this category should explain how an organization is monitoring conversations and content online related to its brand, product or service. The case study should also explain what the organization is doing to either encourage or counter this information online.
An example: An organization that found consumer criticism of its service online, and what it did to discover, strategize and respond to that criticism. An explanation of the outcome of the response would also aid the nomination.
2. Behind the Firewall
A case study submission in this category should explain how an organization is using new communication and/or social media tools internally to enhance employee communications, or corporate culture, employee training and education. etc.
An example: An organization that uses a blog internally to communicate with employees, or has built an internal online community for its employees.
3. Influencer Relations
A case study submission in this category should explain how an organization is proactively engaging and building relationships with bloggers and new influencers as part of an initiative, campaign, or ongoing program.
An example: An organization that successfully worked with its industry bloggers around a milestone or an announcement.
4. External Communications & Communities
A case study submission in this category should explain how an organization is communicating with and/or participating in external online communities. This includes both online communities built and managed by the organization as well as other communities and social networks.
An example: An organization that has official spokespeople participating in an industry forum or message board. The external community could also be associated with a social network, like Facebook or MySpace.
5. Collaboration & Co-creation
A case study submission in this category should explain how an organization is using new media tools to either help groups and teams communicate and collaborate in new ways, or is using new media as the means for enabling outside sources to provide input and ideas in a collaborative way.
An example: An organization that’s using a wiki or private online community to communicate and exchange ideas. Another example nomination could be an organization that’s enabling consumer to submit their ideas and inputs on products and services.
6. New Media Creation: Online Audio / Video
A case study submission in this category should explain how an organization is creating and using social media and new communications tools and technologies, with an emphasis on audio, video and imagery.
An example: An organization that created a podcast series or a video blog. An explanation of why a particular medium was chosen and how it aided with a communication or marketing strategy would be helpful.
7. Online Publishing / Blogging
A case study submission in this category should explain how an organization is using online platforms to help publish and distribute content.
An example: An organization using blogs, social network profiles, etc. to publish and distribute content.
8. Mobile Media
A case study submission in this category should explain how an organization is using mobile media in its communication or marketing projects.
An example: An organization creating mobile applications or using SMS as part of a campaign or initiative.
9. Microblogging
A case study submission in this category should explain how an organization is using microblogging platforms (like Twitter), to help communicate, connect or otherwise engage with its target audience.
An example: How an individual or organization is using Twitter in an innovative and successful way.
10. Social CRM
A case study submission in this category should explain how an organization is using social tools to improve its customer relationship and knowledge management capabilities.
11. Social Data / Measurement Innovation
A case study submission in this category should explain how an organization is using social data and/or measuring social media projects and programs through new methodologies, tools and techniques.
12. Social Commerce
13. Use of Multiple Platforms / Integrated Initiatives
AWARD SUBMISSION FEE: $75.00
Awards submission fees help to offset the cost of this Society program and support the work of the Society for New Communications Research, a 501(c)(3) research and education foundation and think tank. A portion of your entry fee is tax-deductible, and all entrants will receive a special discount to attend the SNCR awards gala.
JUDGING CRITERIA & AWARD NOTIFICATION
All case study submissions will be provided to a panel of judges comprised of a group of SNCR’s Fellows, led the SNCR Best Practices committee. The committee reviews and scores each entry based on its own merit on a scale of 1-8. The judges’ scores are tallied and averaged to reach the final core for the entry. Judging criteria include: technical excellence, creativity and innovation, effectiveness (identifying and successfully responding to business goals), measurable outcomes, and overall success. Any entry scoring between a 4-6 will be honored with a Commendation of Merit. Any entry scoring 6+ – 8 will become a Finalist for an Award of Excellence. Each of these Finalists will receive a Commendation of Excellence, but the entry in each category with the highest score will be the winner for the category. (If no entry in a category scores above a 6, no Award of Excellence will be grants in that category.) Finalists will be alerted of their status via email, and the top winners in each category will be notified by telephone and email in early October, but no winners will be announced publicly until November 5th. The winners will be honored in a special ceremony at the Awards Gala to be held at Stanford University, Stanford, California on November 5th.
2009 SNCR EXCELLENCE IN NEW COMMUNICATIONS AWARDS
Read the winning case studies from the 2009 Excellence in New Communications Awards by clicking on a category below.
Categories
Behind the Firewall
Collaboration & Co-creation
External Communications & Communities
Influencer Relations
Measurement Innovation
Microblogging
New Media Creation
Online Reputation Management
Online Publishing
Social CRM
