2009 SNCR Symposium and Awards Gala
PROCEEDINGS:
Download presentations from this event here.
Katie Paine: Social Media Metrics & Measurement Master Class
This intensive half-day workshop, led by our resident “measurement guru” Katie Paine, is a part of SNCR’s two-year, in-depth project, “Social Media Metrics & Measurement: New Media = New Standards & Best Practices,” which is being led by SNCR Fellow Charlotte Ziems.
Katie Paine is a Senior Fellow and Advisory Board member of the Society for New Communications Research and the founder of KDPaine & Partners LLC.
This presentation looks at two years of data on the Inc. 500, Fortune 500, colleges and universities as well as the nation’s largest nonprofits to see how they are changing their adoption and use of social media tools. The data is based on statistically valid studies done from 2008-2009 and are the only studies to date that look at changes over time to actually plot movement in adoption.
Dr. Nora Ganim Barnes is a Chancellor Professor of Marketing and Director of the Center for Marketing Research at the University of Massachusetts Dartmouth and SNCR Research Chair.
Geoff Livingston: Untapped Opportunity to Engage High Dollar Nonprofit Donors via Social
The social web offers a welcome place for individual philanthropic activity. New research funded by the Columbus Foundation, The San Francisco Foundation and The Saint Paul Foundation demonstrates that High dollar donors — especially 30-49 year-olds — use the social web, but have yet to be engaged by strong, trustworthy philanthropic organizations. This was among the key findings of the new research study, “Community Philanthropy 2.0,” conducted by Beth Kanter, Qui Diaz and Geoff Livingston.
A SNCR Fellow, Geoff Livingston has worked as a public relations strategist in the Washington, D.C. region for more than 16 years. Dubbed a “local blogging guru” by the Washington Post, Geoff’s award-winning book on new media “Now is Gone” was released in 2007. The book has been cited by the Wall Street Journal as a valuable resource for social media. He sold his social media boutique Livingston Communications to CRT/tanaka in April of 2009.
Francois Gossieaux & Ed Moran: Findings from the 2nd Annual Tribalization of Business Study
Online communities are proliferating as companies look to harness the collective wisdom and ideas of their employees, customers, and other constituents in order to innovate faster, reduce costs, and create the relationships that will grow their businesses and bolster their bottom lines. Beeline Labs, Deloitte and the Society of New Communications Research have launched an an annual survey to examine how the world’s most innovative and biggest organizations are managing communities, measuring success, and deriving business benefits. The survey, interviews and related activities look at a mix of business-to-business and business-to-consumer companies, as well as non-profits, are launching, growing and maintaining communities that range from fewer than 100 members to more than 10,000 members. The study series aims to surface valuable insights, lessons learned, and best practices for moving forward.
Francois Gossieaux is a founder of Beeline Labs and a Senior Fellow and board member of the Society for New Communications Research.
Edward Moran is Ed is a Global Deloitte Technology, Media and Telecommunications (TMT) subject matter specialist for Technology, and he advises TMT companies in the areas of strategic planning, product innovation, competitive positioning, and digital Convergence.
Steve King: A Tale of Two Surveys: Why Small Business Social Media Survey Results Are So Different
Recent surveys of small business social media use yield substantially different results. Some say more than 45% of all small businesses use social media. Others say less than 15%. In this session we will quickly look at how several of these surveys were constructed and why the results vary so dramatically.
Steve King is a Founding Fellow and board member of the Society for New Communications Research and founding partner of Emergent Research, which provides business and market planning support and consulting to early and mid-stage technology companies. . He authors the Small Biz Labs blog at http://www.smallbizlabs.com/.
Don Bulmer & Vanessa DiMauro: Findings from the The New Symbiosis of Professional Networks Study
The New Symbiosis of Professional Networks research study is a new initiative conducted by SNCR in cooperation with Leader Networks and SAP. The study examines the impact of social media on professional networks and how business leaders use online communities and peer networks to support their decision-making.
Don Bulmer is Vice President of Global Communications at SAP AG and a Fellow and Board member of the Society for New Communications Research.
Vanessa DiMauro is a 2009 Fellow of the Society for New Communications Research and the CEO of Leader Networks.
Andria Carter: The Global Newspaper Market: Searching for a New Business Model
Andria Carter’s Research Paper
The digital migration of the global newspaper industry has been fraught with turmoil as the “perfect storm” continues its destructive path around the globe. Despite the heavy damage very few have come up with a business model to help staunch the flow of red ink, jobs and closures experienced around the world. Globally newspaper executives are looking for that one great solution to solve all their problems. 2009 SNCR Fellow Andria Y. Carter can definitely say they aren’t going to find it. The new business model for a news organization must strip itself fully of its print culture and become flexible, innovative, social and mobile. The business model for new media must offer consumers the transparency they demand while enhancing their online experience for the best value. The building blocks toward a new business model are within the industry’s grasp and Ms. Carter will show you where to find those building blocks to create a new business model.
Andria Y. Carter serves as the online editor with Trentonian.com and is a 2009 Fellow of the Society of New Communication Research.
Jen McClure: Findings from the Second Annual Middleberg/SNCR Survey of Media in the Wired World
The Society for New Communications Research and Middleberg Communications 2nd Annual Survey of Journalists in the Wired World examines the effects of new media and communications developments on journalists and journalism. Research objectives include examining: how and why journalists use new media and communications tools and technologies; the frequency of use of and preferences for new media and communications tools and technologies; assessing the perceived impact of new media and communications tools on the way journalists work and the attitudes of journalists towards the impact and value of these new tools and trends on journalism.
And, thanks very much to 2007-2008 SNCR Fellow Greg Peverill-Conti for capturing many of the faces that joined us at this year’s event! Hope to see you all again next year!
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