Social Media Helps SAP Outperform Expectations in the Downturn
Addressing the Society for New Communications Research (SNCR) and the Social Media in Marketing & Advertising, Don Bulmer, VP, Industry & Influencer Relations, Global Communications, SAP explains how Social Media has contributed to both the top line and the bottom line
- improving the scale of customer relations at lower costs through greater streaming content and interactivity.
- minimizing event and travel costs through virtualization.
- replacing more expensive advertising campaigns with more effective integrated marketing services that consists of listening, engagement, partnership programs, and social applications.
Our thanks to Rich Reader for providing SNCR with this video excerpt.
