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2009 SNCR Fellows

Connie Bensen is a 2009 Fellow of the Society for New Communications Research and a key voice among community managers. Her blog is recognized as a leading resource for those involved in community building. She is presently working as Community Strategist for Techrigy SM2, a social media monitoring tool. Connie has provided leadership in providing information & connecting social media practitioners across a variety of social networks ranging from Facebook, Friendfeed to Twitter. She also provides mentorship & contributes to best practices in community management. Connie has presented at a number of conferences & will be speaking at a number of events in 2009 on an international level. Connie blogs at CommunityStrategist.com, MarketingTwo.com, and blog.Techrigy.com. She has previously worked with Network Solutions, Inc and ACD Systems. Prior to joining ACD Systems, Connie spent nine years on the brick and mortar side of community building in public library administration, marketing and public relations.

Andria Y. Carter is a 2009 Fellow of the Society for New Communications Research and the online editor with Trentonian.com. She is responsible for the editorial and multimedia content published on the web site and co-manages the newsroom for the print side as well. Ms. Carter is a veteran journalist with over 19 years of experience having worked at several newspapers including The Asbury Park Press, Neptune, N.J.; The Pocono Record, Stroudsburg, Pa.; and The Cincinnati Herald, Cincinnati, Ohio. She has also freelanced with several regional and national magazines. The guiding force of her news philosophy is a motto given to her as a cub reporter, “If it’s news today, it’s news to us.” She holds a journalism degree from Central State University in Wilberforce, Ohio. A believer in being a true participant in the community, she serves on a number of community boards. Currently, she is a participating member or board member of the following trade organizations: Online News Association, Junior League of Greater Princeton (co-development chair) and Central Board of Junior Achievement of New Jersey. Throughout her career Andria has won several awards and honors including: Communications Careers Video-Films Media Group; Minority Fellowship-Newspaper Association of America; The James K. Batten Leadership and Career Development Fellowship-Newspaper Association of America; 2003 LifeCenter Media Award; Women in Communications-Cincinnati Chapter’s 2001 Gem Award for Journalistic Excellence; 2001 Applause! Magazine Imagemaker Award for Communications; and 1993 Keystone Press Award.

Marcia L. Conner Marcia L. Conner is a 2009 Fellow of the Society for New Communications Research. She works at the intersection of social media and learning to create nimble solutions that appeal to digital natives while meeting the ongoing needs of talent across all generations. A former Fortune 500 learning chief and co-author of Creating a Learning Culture (Cambridge University Press, 2004), she is managing director of Ageless Learner and writes the Fast Company column “Learn At All Levels.” Marcia was Vice President of Education and Information Futurist for PeopleSoft, Senior Manager of Worldwide Training at Microsoft, helped take Wave Technologies public, and served as Editor in Chief of Learning in the New Economy magazine. She is also the author of Learn More Now (John Wiley & Sons, 2004) and contributes to dozens of publications including Leading Organizational Learning (Jossey-Bass/Leader to Leader Foundation, 2004) and Engaging Learning: Designing eLearning Simulation Games forward (Pfeiffer, 2005). She has appeared on ABC World News This Morning and speaks to groups about turning social media and learning into a competitive advantage, overcoming organizational learning disabilities, catalyzing the new digital learning style, and aligning education with dynamic business goals. As an advisor to public and private sector organizations she has worked with FedEx, the Gap, Verizon Wireless, American Express, The Home Depot, Mars, WD-40, CARE and other global employers to build clients’ market position, strengthen culture, and increase organizational IQ.

Mark Chrisman is a 2009 Fellow of the Society for New Communications Research and Senior Instructional Designer for T-Mobile USA, where he focuses on eLearning, social media and mobile learning, as well as researching emerging trends in communication and technology. Mark has presented at numerous conferences for the eLearning Guild and has published articles for the Adobe Development Center and Training Magazine. He also started and manages an Adobe Users Group in Seattle and actively participates in the group Seattle Lunch 2.0, which focuses on emerging technology companies. His experience also includes developing enterprise-wide learning programs for Seattle Children’s Hospital and Regence BlueCross BlueShield. Mark holds a B.S. degree in Mass Communications and Fine Art from Towson University, Baltimore, Maryland and a Multimedia Certificate from the University of Washington. He enjoys biking, blogging, playing guitar, programming drumbeats and playing with his two sons.

Vanessa DiMauro is a 2009 Fellow of the Society for New Communications Research and the CEO of Leader Networks. A pioneer in business-to-business community building, Vanessa has been creating successful virtual communities and networks for more than fifteen years. Vanessa is a popular speaker, researcher and author on the topics of online communities, social and professional networking online, and Web 2.0 for businesses. With a research background, Vanessa takes the approach of a cultural anthropologist to help businesses use social networking and online community building to help companies get closer to their customers, generate revenue and tangible ROI. She has founded and run leading online professional communities such as Cambridge Information Network (CIN) for Cambridge Technology Partners, Computerworld Executive Suite and CXO Systems’ Peer Visibility Network. Vanessa also serves as an Executive- In-Residence at Babson College, for the Olin School of Management. She has led executive education courses at UCLA, the University of Miami and at the University of Chicago. Women in Technology International (WITI) named Vanessa DiMauro one of “Boston’s Most Influential Women in Technology” and The Advisory Council (TAC) has chosen her as one of their Thought Leaders – leading practitioners who provide guidance on their areas of expertise. She holds both a B.A. and an M.A. from Boston College.

Laura “@Pistachio” Fitton is a 2009 Fellow of the Society for New Communications Research and Laura is leading the charge of sussing out intelligent and productive business uses of emergent technologies like Twitter, where she is read by thousands of community members. The first to publish a white paper on “Enterprise Microsharing” (popularly called “Internal Twitter”) she also writes for and runs the TouchBase blog and is an early beta tester of Seesmic and Qik. She re-launched Pistachio Consulting in September 2008 to connect businesses to new ideas and innovations using all the tools of microsharing. Pistachio comprises the TouchBase blog (covering business use of microsharing), the TouchBase Link Blog (stream of Twitter and microsharing articles for businesspeople, wherever they are published), serves clients like Ford Motor Corporation, PeopleBrowsr, The Sister Project, Transplant-1 and CommuNteligence, and is writing Twitter for Dummies for Wiley publishing, due May 2009. Laura’s innovative use of social media has gotten the attention of the top minds in technology, as profiled by Naked Conversations author Shel Israel for his Global Survey. Her work is featured in five books published in 2008 including Seth Godin’s Tribes, Liz Lynch’s Smart Networking, Paul Gillin’s Secrets of Social Media Marketing, and Julio Ojeda’s Twitter Means Business. Laura has also been quoted in The New York Times Magazine, BusinessWeek, The New York Times, The LA Times, Newsweek.com, Inc.com, CIO Magazine, CNET, ZDNet, ComputerWorld and many other magazines, publications, web shows and blogs. She speaks on business use of microsharing for private clients and at technology conferences. She has guest lectured at Bentley College, Clemson and Emerson. Laura is a magna cum laude graduate of Cornell University’s eclectic College Scholar program. In “past lives” she studied science writing with Carl Sagan, rock climbed, sailed on a schooner, raised a niece, ran a hobby farm, traveled and lived abroad. Today she lives in Boston with two toddler daughters and a giant Leonberger. She practices Ashtanga yoga and plays ice hockey in her “spare” time, and is a stroke survivor dedicated to raising awareness.

R. Craig Lefebvre, PhD is a 2009 Fellow of the Society for New Communications Research and an architect and designer of public health and social change programs. His recent work has focused on the use of new media in social marketing and health communication programs. He is an Adjunct Professor of Prevention and Community Health at The George Washington University School of Public Health and Health Services and was the Chief Technical Officer at Population Services International (PSI) where he led PSI’s technical teams in capacity-building, HIV, malaria, child survival and clean water programs, reproductive health, and social marketing as well as its research and metrics functions. He also blogs at On Social Marketing and Social Change (http://socialmarketing.blogs.com). An internationally recognized expert in social marketing and health communication, Craig’s work has addressed a multitude of health risks, aimed at various diverse audiences, and often featuring local implementation strategies. He is the author of over 60 peer reviewed articles and chapters in the areas of community health promotion, social marketing and behavioral medicine and has made over 175 presentations at professional meetings and invited venues. His professional service includes the Technical Expert Panel – Assessment of the Healthy People Objective-setting Framework and Process; the Behavior Change Expert Panel for the National Bone Health Campaign; Program Chair of the 2003 Innovations in Social Marketing Conference; participation on two National Cancer Institute Special Emphasis Review Panels for Centers of Excellence in Cancer Communications Research; Advisory Board of the Social Marketing Institute; National Advisory Committee, University of South Florida, College of Public Health’s Prevention Research Center; Co-editor of Social Marketing Quarterly; and Founding Member of the Health Communication Focus Area Working Group, Healthy People 2010. Dr. Lefebvre has held faculty appointments at the University of Virginia, Brown University, Johns Hopkins University and the University of South Florida. He was elected a member of the American Academy of Health Behavior in 2003 and a Fellow in the Council on Epidemiology and Preventive Cardiology, American Heart Association in 1988. His work has earned him the William D. Novelli Award for Innovations in Social Marketing with the NCI’s 5 A Day media campaign and a Silver Anvil from the Public Relations Society of America for the USDA Team Nutrition program. He received his Ph.D. in Clinical Psychology from North Texas State University and completed post-doctoral fellowships in Behavioral Medicine at the University of Virginia and the University of Pittsburgh.

Geoff Livingston is a 2009 Fellow of the Society for New Communications Research. He has worked as a public relations strategist in the Washington, D.C. region for 15 years. Geoff’s award-winning book on new media Now is Gone was released in 2007. The book has been cited by the Wall Street Journal as a valuable resource for social media. Some of his experiences at Livingston Communications include Bartleby Books, United Way, Save Darfur, Network Solutions, the Consumer Electronics Association, Ford Motor Company, the Washington Nationals, Network Solutions, Sully Erna (Godsmack lead singer), Verizon Wireless and many others.

Gaurav Mishra is a 2009 Fellow of the Society for New Communications Research. He is also the Yahoo! Fellow in International Values, Communications, Technology, and Global Internet for the academic year 2008-09 at Georgetown University, where he is responsible for leading research on social media and mobile use in the BRIC countries: Brazil, Russia, India and China. Gaurav is teaching a graduate course at Georgetown on “Social Media in Business, Development and Government” in Spring 2009. He is serving as the Yahoo! Fellow on sabbatical from his role of Assistant General Manager (Brand Head Indica) at Tata Motors, where his responsibilities included managing national level sales and marketing, and developing traditional and digital marketing programs for Indica. Gaurav writes a popular blog on how social media and mobile technologies are changing media, business, development and government, especially in emerging economies like India and China. He is also frequently quoted in the Indian and international press as an authority on the social media scene in India.

John Quinn is a 2009 Fellow of the Society for New Communications Research and a 30-year media veteran. He presently manages Public Affairs Marketing for ABC affiliate WJLA-TV, Washington, DC. Before joining the station in July of 1995, he enjoyed a successful first-try as a political campaign manager in St. Louis and served as Director of Advertising and Promotion for WRQX, the Disney/ABC owned and operated FM Radio property serving our Nation’s Capital and was a volunteer with the 2008 presidential campaign. John is the winner of two PROMAX INTERNATIONAL Gold Medallion Awards for “Most Innovative Radio Promotion,” “Outstanding Consumer Television Promotion” two consecutive Achievement In Radio (A.I.R.) awards for “Best Audience Promotion,” and two Capital Region PSA Emmy nominations and three national Telly Awards for video production and an award from the National Assoc. of Black Journalists, St. Louis and TelevisionWeek magazine’s 2008 Marketing Maverick award. In 1998, he produced a long-form video presentation for a White House Summit on Retirement Savings and was later tapped as media consultant for the Society of American Foresters’ national public and media relations effort. John has served on the PSA advisor committee for the National American Red Cross. Quinn’s multi-media career is highlighted by his role in many successful events around the country from entertainment and sports to cause related initiatives. John is presently working on public awareness campaigns for Germany, South Korea, Taiwan, The Netherlands and Kazakhstan. He has received numerous citations for his involvement with local and national organizations. John has served as a judge for the Emmy Awards, National Association of Women in Television & Film Imagemakers, The National Association of Broadcasters’ Crystal Awards and is an active member of the National Academy of Television Arts and Sciences.

Susanne Rockwell is a 2009 Fellow of the Society for New Communications Research and Web editor for University Communications at the University of California, Davis. As editor for UC Davis’ home pages, news pages and social media sites, Rockwell has become a champion for high-quality Web content across the UC system. She helps lead annual workshops for UC campus communicators and, at UC Davis, teaches staff classes on Web writing and communication and advanced Web applications. Rockwell has also organized the first campus workshop on social media tools to further the university’s goals of engagement with its students, alumni, faculty and the public. Beyond education, Rockwell has served as an advocate for the non-technical Web staff at UC Davis as the editorial representative in a campus-wide initiative to establish a Web content management system. In the past two decades at UC Davis, she has served as the faculty-staff newspaper editor, a public information representative representing the humanities and social sciences and the unit’s Web editor. Rockwell’s career in the communication field spans 34 years, including 15 years as a reporter and editor at various California newspapers. She holds a Bachelor of Art degree in International Relations and a Master of Art degree in Rhetoric and Communication, both from UC Davis.

Todd Van Hoosear is a 2009 Fellow of the Society for New Communications Research and senior analyst for SocialSphere Strategies. Outside of SocialSphere, Todd is very active in both the offline and online community. As a member of the Social Media Club’s Board of Directors, Todd is shaping the organization’s ability to help consumers be responsible and informed citizens in the new media world. His thought leadership is extended to IABC’s Social Media Release Working Group, where he is working closely with the media, public relations and microformats communities to establish a standard way of distributing ‘official’ organizational communications through blogs and RSS technology. As founder of the Boston Social Media Club, Todd speaks regularly about social media and digital communications trends, including recent presentations to several local universities, the Yankee IABC, the Public Relations Society of America and the American Marketing Association, among many others. Proving that Todd has a life outside Web 2.0 and social media, he is an avid rock climber, bicyclist and photographer, and will occasionally be seen trying to do two of these at the same time. Todd blogs at SocialSphere and http://morethanmarketing.net.

Dr. Tamara L. Wandel is a 2009 Fellow of the Society for New Communications Research. A past public relations director and journalist in New York, she now enjoys her work as an Assistant Professor in Communication teaching media writing, strategic public relations, integrated communication campaigns and news copyediting at the University of Evansville. Through service-learning projects, she and her students have been awarded grants from national sources such as the Maurice R. Robinson Constitutional Rights Foundation. Her research on both public relations teaching pedagogy and communication within online social networks has been published in several peer-reviewed journals and recent books. Her current research endeavors include two independent studies related to online social networking. The first is a co-research exploration of authenticity within the Facebook community, specifically how one’s self-portraiture in an online environment can facilitate or hinder communication. The second deals with online communication disclosure as it correlates to the bereavement process. Dr. Wandel has had the pleasure of presenting her research in as small of a venue as a historic southern Indiana library and as large of a venue as the World Communication Association’s conference in Australia. Dr. Wandel is a MarCom Creative Award Winner for her work in service-learning and media relations and is APR-accredited through the Public Relations Society of America. She is under contract with Wadsworth Publishing to complete a public relations and media writing textbook.

Charlotte Ziems is a 2009 Fellow of the Society for New Communications Research and vice president, client engagement, at Tendo Communications. She has more than 20 years of experience in publishing, business management, and market research. A former high-tech publishing executive, Charlotte served as vice president of InfoWorld’s Test Center, founded InfoWorld Consulting Services, and held executive editorial positions at publications including Computerworld, PC Resource, PC/Computing, PC Week, and Computer Shopper. Charlotte came to Tendo after serving as vice president of research and operations at Guidewire Group, an analyst firm that focuses on entrepreneurial companies and emerging markets. At Guidewire, Charlotte defined and built information products that leveraged the company’s unique process for reviewing early-stage companies. Prior to Guidewire, Charlotte consulted with a number of firms, including The Curious Company/kate spade, Chevron, and Fuzhen Corp., researching and identifying customer needs to drive business strategy. At Tendo, Charlotte manages editorial strategy and content projects for Hewlett-Packard and O’Reilly and Danko. Her passion is social media and community development and helping companies shift from “interrupt marketing” to conversational marketing. She holds a B.A. in English from the University of Virginia and is an avid equestrian and gardener.

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