Proceedings from the 2008 SNCR Research Symposium
Presentations
Preliminary Findings from the Middleberg/SNCR Survey of Media in the Wired World
Presented by Don Middleberg & SNCR Executive Director Jen McClure
About the Speakers:
Jen McClure is the executive director of the Society for New Communications Research. She is a communications professional with more than 20 years of experience in all facets of media and communications. She is a graduate of Sarah Lawrence College, and earned a certificate in nonprofit management from California State University, a graduate certificate in History & Politics from Oxford University, and a master’s degree from Stanford University.
Don Middleberg has more than 30 years in the communications business. Don’s first firm, Middleberg & Associates, started in 1989. In 2000, the agency became Euro RSCG Middleberg when it was acquired by Euro RSCG, the largest communications division within Havas. In the 1990s, his firm’s technology practice gave Don an early window to the Internet and led him to become one of the first communications practitioners to understand the web’s long-range impact on public relations and corporate communications. With Professor Steven Ross, formerly of the Columbia University Graduate School of Journalism, Don initiated “The Middleberg/Ross Media Survey.” Don’s book, Winning PR in the Wired World, was published by McGraw Hill in 2001 and remains required reading for communications majors at major universities and professionals at Fortune 500 companies. Don has lectured on PR for the American Advertising Federation, the Arthur Page Society, the Financial Communications Society, the PRSA, Boston University, Cornell, NYU and the Newhouse School. Don holds a bachelor’s degree in economics and a master’s of business administration in marketing.
Findings from the First Longitudinal Study of Social Media Adoption by the Inc. 500
Presented by Dr. Nora Ganim Barnes, PhD, University of Massachusetts and SNCR Senior Fellow & Research Chair
About the Speaker:
Dr. Nora Ganim Barnes, Ph.D. is a Senior Fellow and Research Chair of the Society for New Communications Research. Dr. Barnes is Chancellor Professor of Marketing and Information Systems. She earned a Ph.D. in Consumer Behavior from the University of Connecticut and is a Chancellor Professor of Marketing and Director of the UMASS Center for Marketing Research. She has been the recipient of the Leo Sullivan Excellence in Teaching Award (1993), the Distinguished Alumni Award (1996), Scholar of the Year at UMass Dartmouth (1999) and the Massachusetts President’s Community Service Award. Dr. Barnes has worked as a consultant for many national and international firms. She also works closely with businesses in the Southern New England area, providing marketing research assistance to small businesses. Dr. Barnes has authored more than 90 articles published in academic and professional journals, has contributed chapters to books, and has been awarded numerous research grants.
Analyzing Social Media in the 2008 Presidential Election
Presented by SNCR Fellows Emily Metzgar, Ph.D. & Albert Maruggi
Emily Metzgar, PhD is a 2008 Fellow of the Society for New Communications Research and Emily Metzgar is assistant professor at Indiana University’s School of Journalism. She completed her PhD in media and public affairs at Louisiana State University’s Manship School of Mass Communication in May. Her research focuses on the disruptive impact of interactive technology on established media and political institutions. Emily has a bachelor’s degree from the University of Michigan and a master’s degree from The George Washington University. She is a former U.S. diplomat with additional professional experience at the National Defense University and the United States Institute of Peace. She also has extensive writing and editing experience. In addition to academic and professional publications, she also served as a community columnist for the Shreveport (LA) Times from 2003 through spring 2007. Emily’s work has appeared in Christian Science Monitor, LA Times, and International Herald Tribune. She has been named a Graduate Fellow of the American Academy of Political and Social Science.
Albert Maruggi is a Senior Fellow of the Society for New Communications Research, president of Provident Partners and host of the Marketing Edge podcast. He has spent his 25-year career in communications ranging from broadcast journalism, politics, marketing, and technology. In the 1980s Maruggi worked as a radio and television journalist in markets across the Midwest. He moved to politics when he became a press secretary for a Congressman from Nebraska and then the press secretary for the Republican National Committee during the 1988 president election cycle. He served as a communications senior staff member for presidential cabinet members in the Bush ’41 Administration. He’s also held several upper-level corporate marketing and communications positions. Maruggi is a well-rounded and knowledgeable resource on new media and consumer engagement. Maruggi launched Provident Partners’ own podcast, the Marketing Edge, in February 2005. He has been covered in many publications including BrandWeek, Sales and Marketing Management, and the Business Journal.
An Overview of the Veteran Support Ad Council Campaign
Presented by Trace Della Torre, Campaign Manager, The Ad Council
About the Speaker
Trace Della Torre is responsible for overseeing the development, implementation, and evaluation of several Ad Council campaigns, including Obesity Prevention and Veteran Support. In her position, she works with the campaign team to guide strategic and creative development and the day-to-day management of each campaign.
Trace joined the Ad Council in May 2004, after working at the Office of President William Jefferson Clinton as a fact checker on his bestselling memoir My Life. Prior to working at the Office of the President, she interned at NBC Sports in the Press and Media Relations Department. Trace received her BA in International Communications from Franklin College in Switzerland.
Socialtext Demo
Presented by Alan Lepofsky, Socialtext, SNCR Vendor Council Member
Socialtext recently launched Socialtext 3.0, a trio of applications including Socialtext People and Socialtext Dashboard, and Socialtext Signals, as well as a major upgrade to its enterprise wiki offering. The SNCR Fellows have been using the “SNCR Wiki” provided by Socialtext since the Society’s inception in 2005 to collaborate on research studies and other Society initiatives. In addition, we offer a wiki version of our Journal of New Communications Research to allow authors and subscribers to engage in discussion, debate, research paper updates, etc. Socialtext 3.0 will enable SNCR to foster an even greater level of online collaboration, networking, discussion, relationship-building and knowledge-sharing between the Society’s Fellows and our members, serving as the platform for our new members-only site.
Results from the 2008 Tribalization of Business Study
Presented by SNCR Senior Fellow Francois Gossieaux & Ed Moran, Deloitte, SNCR Research Partner
Ed Moran is Director of Product Innovation, Deloitte Services LP. He is a Global Deloitte Technology, Media and Telecommunications (TMT) subject matter specialist and leads the team that explores digital convergence, social networking and Web 2.0, and he leads Deloitte’s State of the Media Democracy Survey. He has served for a number of years as a member of the World Economic Forum’s Technology Pioneer Selection Advisory Committee, has conducted workshops at the annual meeting in Davos, and was a member of the National Academies’ National Nanotech Initiative (NNI) Review Committee, which was chartered by Congress to evaluate the National Nanotechnology Initiative program. Ed writes, speaks and lectures on digital convergence, community, Gen X/Y marketing principles, changing TMT business models, technology commercialization, technology trends, product innovation, business strategy, intellectual property and piracy, nanotechnology, technology transfer and the financing of technology companies. He is frequently quoted in the media, including Advertising Age, B2B, BusinessWeek, Chemical and Engineering News, CNBC’s “Closing Bell,” CNNfn, Computer Power User, Entrepreneur, Forbes.com, Informationweek, Nanotech Planet, NBC’s Nightly News, the New York Law Journal, The New York Times, PharmaVoice, PRNews, SmallTimes and Wired. Prior to joining Deloitte Services, Ed was managing partner of a Manhattan law firm, where he served a number of technology and entertainment clients. Ed holds a law degree from New York Law School and a MBA in IS and Management from NYU.
Insights from “The ROI of Online Press Releases” study
Presented by SNCR Fellows Shel Holtz and Mihaela Vorvoreanu, Ph.D. and Jiyan Wei, Vocus, SNCR Vendor Council member
Shel Holtz, ABC is a Founding Fellow of the Society for New Communications Research. Mr. Holtz is principal of Holtz Communication + Technology. He has been advising companies on how to use online tools for public relations and corporate communications since 1996. Before that, he was a communications consultant and practice leader for Alexander & Alexander Consulting Group. He has also been director of corporate communications at two Fortune 500 companies, Mattel and Allergan. He is the author of several books and is on the Web at www.holtz.com and blogs at blog.holtz.com.
Dr. Mihaela Vorvoreanu is a 2008 Fellow of the Society for New Communications Research and an Assistant Professor in the Department of Communication Studies at Clemson University. Her research and teaching interest is public relations and new Internet technologies. Dr. Vorvoreanu teaches PR as well as communication theory. She has published research articles in Public Relations Review and the Journal of Website Promotion and will soon publish a book on the website experience analysis. Originally from Bucharest, Romania, Dr. Vorvoreanu earned both her M.A. and Ph.D. degrees from Purdue University. Before joining Clemson in January 2007, she was on the faculty at the University of Dayton (Dayton, Ohio) where she taught PR and advised the university’s PRSSA chapter. Dr. Vorvoreanu blogs at http://www.prconnections.net. For more information, visit http://www.clemson.edu/~mihaela.
Jiyan Wei is Vocus’ product manager responsible for the leading online newswire PRWeb. He is responsible for product development and integration, strategic business planning, partnerships, and marketing/sales of PRWeb. Prior to Vocus, Jiyan served as Vice President of Online Services for v-Fluence Public Relations where he was responsible for defining and developing processes and technologies to better serve clients. He completed his undergraduate studies in English and music at Georgetown University and graduate studies in media and communications at the London School of Economics. Jiyan maintains a blog New Influencer (www.newinfluencer.com) where he writes about media and technology.
Economic Decentralization & the Growth of the Small Business
Presented by SNCR Founding Fellow Steve King, Emergent Research, a SNCR Research Partner
Steve King is a Founding Fellow and a member of the board of directors of the Society for New Communications Research. Mr. King is a partner of Emergent Research, and Senior Advisor to the Institute for the Future (IFTF). His current research is focused on understanding how the Internet, new media and social networks are impacting marketing and communications. Steve has more than 25 years of industry and consulting experience. He has held a number of corporate executive, general management, and marketing positions including vice president of corporate marketing for Macromedia, vice president and general manager Asia-Pacific for Lotus Development Corporation, and vice president of marketing for Isys Corporation. Steve has served on the fiduciary or advisory boards of more than a dozen companies, and has served as interim CEO for five early stage technology firms. Steve King holds an MBA from Northwestern’s Kellogg School of Business and a BS from the University of Richmond.
Comments
6 Responses to “Proceedings from the 2008 SNCR Research Symposium”
Show Your SNCR Support
Proceedings from the 2008 SNCR Research Symposium : Society for ……
Jen McClure is the executive director of the Society for New Communications Research. She is a communications professional with more than 20 years of experience in all facets of media and communications. She is a graduate of Sarah ……
[…] older journalists is striking and holds important implications for journalists and communicators. These and other important preliminary findings were shared at the 3rd Annual Society for New Communications Research Symposium, which was held Friday, […]
[…] unknown wrote an interesting post today onProceedings from the 2008 SNCR Research Symposium : Society for …Here’s a quick excerptDon has lectured on PR for the American Advertising Federation, the Arthur Page Society, the Financial Communications Society, the PRSA, Boston University, Cornell, NYU and the Newhouse School. Don holds a bachelor’s degree in economics … […]
[…] unknown wrote an interesting post today onProceedings from the 2008 SNCR Research Symposium : Society for …Here’s a quick excerptDr. Nora Ganim Barnes, Ph.D. is a Senior Fellow and Research Chair of the Society for New Communications Research. Dr. Barnes is Chancellor Professor of Marketing and Information Systems. She earned a Ph.D. in Consumer Behavior from the … […]
[…] unknown wrote an interesting post today onProceedings from the 2008 SNCR Research Symposium : Society for …Here’s a quick excerptShe earned a Ph.D. in Consumer Behavior from the University of Connecticut and is a Chancellor Professor of Marketing and Director of the UMASS Center for Marketing Research. She has been the recipient of the Leo Sullivan Excellence in … […]
[…] Proceedings from the 2008 SNCR Research Symposium : Society for … […]