Twitter Founders Jack Dorsey, Biz Stone and Evan Williams, Industry Analysts and Authors Charlene Li and Josh Bernoff, and Dell, Inc. Named Innovators, Visionaries, and Brand of the Year by Society for New Communications Research
October 22, 2008 | 7 Comments
Palo Alto, Calif. - October 23, 2008 - The Society for New Communications Research, a global nonprofit think tank focused on the latest developments in new media and communications, today announced the Society’s Fellows’ choices for the Visionary of the Year, Innovator of the Year, and Brand of the Year awards as part of the SNCR Excellence in New Communications Awards program.
The Fellows have chosen:
* Charlene Li and Josh Bernoff, co-authors of Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press), the 2008 SNCR Visionaries of the Year. The Visionary of the Year Award is presented to individuals whose ideas and achievements have contributed inspiration and leadership to the evolution of the new media and communications landscape.
* Twitter founders Jack Dorsey, Biz Stone, and Evan Williams, the 2008 SNCR Innovators of the Year. The Innovator of the Year is awarded to the organization or individual(s) whose technological innovations had the most impact on the communications and media industry.
* Dell, Inc., the 2008 SNCR Brand of the Year. The Brand of the Year is awarded to the organization that made the most significant advances in utilizing new communications and social media tools, technologies and practices.
“New media tools are quickly transforming the nature of business-customer relationships,” commented Paul Gillin, SNCR Senior Fellow and host of the 2008 Excellence in New Communications Awards program. “This year’s special award winners have the vision and success to provide a valuable example for others.”
These special award winners will be honored at the Society for New Communications Research Symposium & Awards Gala, which will be held at the Hotel Marlowe in Cambridge Mass. on Friday, November 14th.
More information and online registration is available at http://sncr.org/symposium08/.
In addition, at this gala event, the Society will announce and honor the winners of the SNCR Excellence in New Communications Awards. The Society’s prestigious awards program honors individuals, corporations, nonprofit organizations, educational institutions and media outlets that are pioneering the use of social media, ICT, mobile media, online communities, virtual worlds, and collaborative technologies in the areas of business, media and professional communications, including marketing, public relations, and advertising as well as entertainment, education, politics, and social initiatives. Awards are granted in six divisions: Corporate, Government, Media, Nonprofit/NGO, Academic, and Technology Innovation, and in seven categories: Online Reputation Management; Behind the Firewall; Blogger Relations; External Communications and Communities; New Media Creation; Collaboration and Co-creation; and Mobile Media. The entrants submit their entries as case studies and all winning case studies will be published in New Communications Review.
The 3rd Annual SNCR Research Symposium & Awards Gala is sponsored by Active Access / BIA Information Network, LLC, Business Wire, iContact, Middleberg Communications, Vocus, Social Media Club and Socialtext.
For more information and to register, visit http://www.sncr.org/symposium08/
About the Society for New Communications Research
The Society for New Communications Research is a nonprofit global think tank dedicated to the advanced study of new communications tools, technologies and emerging modes of communication, and their effect on traditional media, professional communications, business and society. For more information, visit http://www.sncr.org or call (650) 331-0083.
Society for New Communications Research Issues New Whitepaper, “Exploring the ROI of Online Press Releases”
October 20, 2008 | 5 Comments
Study’s Findings to Be Presented in a Webinar and at 3rd Annual SNCR Research Symposium
Palo Alto, Calif. - October 21, 2008 — Online distribution is changing the nature of press releases, repurposing them into news releases used equally by PR and marketing professionals as a communications tool to reach multiple audiences and to achieve several different goals. As opposed to traditional press releases, which were a channel for communicating with the media, online press releases present the opportunity to reach the public directly, according to a new research study, “Exploring the ROI of Online Press Releases,” sponsored by Vocus and conducted by the Society for New Communications Research.
The full executive summary of the study has been published as a free whitepaper and is available for download at http://sncr.org/2008/08/06/research-publications/. In addition, a paper based on the findings will be published in the upcoming issue of the Society for New Communications Research’s Journal of New Communications Research.
The research sponsor, Vocus, will also present a webinar on the study featuring Shel Holtz and Dr. Mihaela Vorvoreanu, the SNCR Fellows who led the study, along with Jen McClure, SNCR executive director and Jiyan Wei of PR Web/Vocus, titled “Understand the True Value of Online Press Releases.” This free webinar will take place on Thursday, October 23rd from 3:00 - 4:00pm ET. More information and online registration is available at: https://event.meetingone.com/mo.cfm/en/page=frm.register.
The full findings of the study will also be presented at the 3rd Annual Society for New Communications Research Symposium, which will be held on November 14th in Cambridge, Mass. See http://sncr.org/symposium08/. for more information and to register.
The purpose of this research study was to identify and analyze current patterns in the uses of online press releases. More than 400 communications professionals responded to an online survey conducted by SNCR in conjunction with TWI Surveys. In addition, SNCR conducted in-depth interviews with PR and marketing professionals, leading to detailed case studies, which will be made available by SNCR in the full research report.
Key Findings include the following:
* The goals for online press releases have expanded beyond the traditional objectives of increasing an organization’s visibility and credibility and announcing news, to include reaching customers directly with marketing and sales messages, creating online content, and search engine optimization (SEO).
* Reaching bloggers and new media outlets has become nearly as important as reaching traditional media.
* The top four measures of success for online press releases include: 1) the number of times the release is republished on websites; 2) the number of times the release is viewed online; 3) the publication of an article based on the release; 4) media interviews resulting from the release.
“With the advent of new online communication channels, the goals, target audiences, and overall scope of press releases have evolved, transforming the press release into a new communication tool used by PR and marketing alike,” noted Dr. Mihaela Vorvoreanu, Ph.D. SNCR Fellow, who authored the whitepaper.
“This study has allowed us to examine the changing roles of PR and marketing in the context of how the press release is now being used. This is a vivid example of the converging and evolving nature of the communications profession as the result of new online media and communications channels,” added Shel Holtz, SNCR Founding Fellow.
About the Society for New Communications Research (SNCR)
The Society for New Communications Research is a global nonprofit think tank dedicated to the advanced study of the latest developments in new media and communications, and their effect on traditional media and business models, communications, culture and society. SNCR creates a bridge between the academic community and practitioners using these new tools and methodologies, and is focused on research, education and best practices. For more information about the Society for New Communications Research, visit http://www.sncr.org or call +1 (650) 331-0083.
For More Information, Contact:
Jen McClure
Society for New Communications Research
jmcclure@sncr.org
+1 (650) 331-0083
Society for New Communications Research Announces “SNCR Byte”
October 13, 2008 | 1 Comment
ActiveAccess, a digital content delivery platform offered by BIA Information Network (BIN), has designed and launched “SNCR Byte,” a dynamic desktop application, to be used by the Society for New Communications Research. After downloading to a computer, “SNCR Byte” will provide SNCR’s members and followers current news and information, announcements on the release of new research, events and programs, and audio and video content streamed directly to the user’s desktop.
The “SNCR Byte” application will provide critical information to their members.
“SNCR Byte” will also provide access to a separate screen offering the SNCR publication website, New Communications Review, complete with its daily news, tips, tidbits, featured videos and podcasts, and industry blog listings. The application will also push alerts to users based on geography and industry interests.
“As a progressive new media organization we find value in ActiveAccess for the effect it can have on traditional methods of business communication and the level of service we can provide to our members” said Jennifer McClure, executive director of the Society for New Communications Research. “ActiveAccess provides us with an innovative new communications tool that enables us to reach our audience in new ways.”
ActiveAccess can operate in any PC environment and does not interfere with corporate servers or network environments. (A Mac version of the application is planned for release in Q1 2009.) Once installed, the “SNCR Byte” icon will appear on a user’s desktop. It can be activated with a mouse click or by SNCR itself when it needs to issue scrolling text or alerts to its members. This feature appealed to SNCR because it allows them to immediately get the attention of their members and Fellows whenever necessary in a customizable way.
“Associations such as SNCR benefit from ActiveAccess’ unique content delivery platform because they can communicate using a method that makes them stand out from the daily news and information noise,” said Tom Buono, president and CEO of BIA Financial Network, parent company of BIA Information Network. “The application’s ability to target information through zip code and other user preferences also adds to its dynamic ability to reach one hundred or one thousand members at once.”
Members and non-members of SNCR will be able to access the desktop application through a light-weight download that requires about as much memory as a single webpage, containing no adware, spyware or malware. The application is flexible in the sense that it can be customized in many ways. Once installed it only requires access to the Internet.
For more information on ActiveAccess and how it can deliver content online while generating new forms of revenue for associations, visit http://www.activeaccess.com/associations or email info@activeaccess.com to request a personal demonstration.
About the Society for New Communications Research
The Society for New Communications Research is a global nonprofit 501(c)(3) think tank dedicated to the advanced study of new communications tools, technologies and emerging modes of communication, and their effect on traditional media, professional communications, business, culture and society. The Society’s Fellows include more than 40 futurists, scholars, business leaders, professional communicators, members of the media and technologists from around the globe. In addition, the Society’s members include a Vendor Council with representatives from more than a dozen leading technology companies and Organizational Affiliates comprising industry associations, research organizations and other leading think tanks. For more information about the Society for New Communications Research, visit http://sncr.org or call (650) 331-0083.
About BIA Information Network
BIA Information Network, LLC, a subsidiary of BIA Financial Network, Inc., is a Chantilly, VA based company focused on providing innovative digital media solutions for corporations, associations, non-profits, education, government and media companies. BIN’s premier product, ActiveAccess, is a private-label desktop application used by more than one million people that has the ability to deliver customized interactive content directly to any computer desktop. ActiveAccess supports marketing initiatives by fostering brand loyalty and engagement with targeted audiences. Current clients include: the Public Relations Society of America’s National Capital Chapter, Entercom Communications Corporation, Clear Channel, Gray Television Incorporated, American Business Media, Meredith Corporation, Nexstar Broadcasting, The George Washington University, and Penn State University. Further information is available at: http://www.activeaccess.com.
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