Society for New Communications Research Seeks Participants for New Study Sponsored by Vocus, “Exploring the ROI of Online Press Releases”
March 31, 2008 | Leave a Comment
Palo Ato, Calif., March 31, 2008 - The Society for New Communications Research, a global, nonprofit think tank focused on the latest developments in media and communications, today announced the launch of a new research study, sponsored by Vocus, a leading provider of on-demand software for public relations management and a member of the Society’s Vendor Council. The research study is titled “Exploring the ROI of Online Press Releases.”
The study is being led by a team of SNCR Fellows including Shel Holtz and Dr. Mihaela Vorvoreanu. Through a survey and case studies, the research team will explore how the value of press releases has traditionally been measured and how that is changing as a result of how press releases are being used by the PR/marketing profession today. It will address the question: What are appropriate measurements of value today? And it will explore the larger question of how the PR profession is evolving.
The SNCR invites public relations and marketing professionals to participate in this research. A brief survey questionnaire is available at Online Press Release Survey or http://www.surveytracker.net/scripts/survey.dll?AHID=031003.
All participants will receive a complimentary copy of the executive summary of the final report and a special discount to attend New Communications Forum, April 22-25, in Sonoma County, Calif., where the initial findings will be released in a special session.
“New media and online communications tools and technologies have changed the way that press releases are issued and distributed,” commented Jiyan Wei, Vocus, online product manager, PRWeb and a member of the SNCR’s Vendor Council and Advisory Board. “In addition, there has been some convergence of the marketing and PR function in recent years, which is affecting the underlying purpose and goals for press releases as a communications vehicle.”
Based on its research, the SNCR will provide actionable advice and insight into how to maximize the value and measure the ROI of online press releases. A series of recommendations for the PR/marketing communications profession will be presented by the SNCR’s Best Practices committee.
“New online communications tools and technologies are changing the way we think about traditional communications tools, such as the press release,” stated Jen McClure, executive director, SNCR. “We are delighted to be exploring this important shift with the support of our Vendor Council and Advisory Board member, Vocus.”
“By supporting this important research, we hope to provide insight and clear and functional advice about how press releases can be used to provide maximum value and how to measure their success,” added Wei.
The initial research findings will be shared at the Society for New Communications Research’s annual conference, New Communications Forum, which will be held April 22-25, 2008 in Sonoma County, CA. (http://www.newcommforum.com). The event will be sponsored in part by Vocus. The final results will be highlighted in the Journal of New Communications Research, published in a full report that will be available from SNCR and shared at the Society’s annual Research Symposium in Fall 2008.
About the Society for New Communications Research
The Society for New Communications Research is a global nonprofit 501(c)(3) think tank dedicated to the advanced study of new communications tools, technologies and emerging modes of communication, and their effect on traditional media, professional communications, business, culture and society. The Society’s Fellows include more than 40 futurists, scholars, business leaders, professional communicators, members of the media and technologists from around the globe. In addition, the Society’s members include a Vendor Council with representatives from more than a dozen leading technology companies and Organizational Affiliates comprising industry associations, research organizations and other leading think tanks. For more information about the Society for New Communications Research, visit http://www.sncr.org or call +1 (650) 331-0083.
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Latest Issue of Journal of New Communications Research Now Available
March 27, 2008 | Leave a Comment
Palo Alto, Calif. - March 27, 2008 - The Society for New Communications Research, a global, nonprofit think tank focused on the latest developments in media and communications, today announced that the latest issue of the Journal of New Communications Research is now available (http://www.sncr.org/journal).
Volume II/Issue 2 of the JNCR features:
- An analysis of Internet dependency relations and Internet news exposure, by Dr. Jin Yang
- A report on government in the Web 2.0 era and the public sector’s use of social media, by David C. Wyld, Ph.D.
- An exploration of the social media release and its implications for the PR-journalist relationship, by Frances Ward-Johnson, Ph.D., and John E. Guiniven, Ph.D.
- A case study that focuses on the ethics of journalism and public relations
in the new media environment, by Marina Vujnovic - An essay by SNCR Founding Fellow Elizabeth Albrycht about witnessing the Venice Biennale online and the notion of the noosphere
- The executive summary of a new SNCR research study “New Media, New Influencers and Implications for the Public Relations Profession,” by SNCR Senior Fellow Paul Gillin and a research team of SNCR Fellows
In addition, The Society for New Communications Research seeks submissions and sponsors for future issues of the Journal of New Communications Research
The JNCR is distributed as a print publication, with an accompanying wiki to allow for collaboration and updates. In addition, it is available via PDF. Cost: $60. ($50. for electronic copies); ISBN # 978-1-4276-3070-4
About the Society for New Communications Research
The Society for New Communications Research is a global nonprofit 501(c)(3) think tank dedicated to the advanced study of new communications tools, technologies and emerging modes of communication, and their effect on traditional media, professional communications, business, culture and society. The Society’s Fellows include more than 40 futurists, scholars, business leaders, professional communicators, members of the media and technologists from around the globe. For more information about the Society for New Communications Research, visit http://sncr.org or call +1 (650) 331-0083.
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MEDIA CONTACT:
Jen McClure
Society for New Communications Research
+1 (650) 331-0083
jmcclure@sncr.org
New Communications Forum Announces Impressive Speaker Line Up
March 18, 2008 | Leave a Comment
PALO ALTO, Calif.–March 18, 2008–The Society for New Communications Research today announced the full speaker lineup for its 4th Annual New Communications Forum (http://www.newcommforum.com), one of the world’s leading conferences focusing on the latest trends in new and emerging media and communications platforms. NewComm Forum ’08 will be held at the Hyatt Vineyard Creek Hotel & Spa in Sonoma County, Calif., April 22-25.
Presenters and instructors include the Fellows of the Society for New Communications Research, as well as other senior communications professionals who have pioneered the use of new communications and social media. They will share their expertise as early adopters of these new tools in more than 40 conference sessions in five tracks focusing on:
- New Communications Strategies for Public Relations & Corporate Communications
- New Communications Strategies for Marketing & Advertising
- The Changing Face of Journalism & The New Business of the News Media
- Social Media in Politics & Public Sector Communications
- Global Trends & Developments in New Communications in Business, Media & Entertainment
In addition, they will lead eight half-day in-depth pre-conference workshops and five post-conference social media strategy planning sessions where participants will have the opportunity to work one-on-one with the SNCR Fellows to craft an individualized plan to implement in their own organizations.
SNCR Fellows and advisory board members will include Michael Adolph, Fleishman-Hillard; Elizabeth Albrycht, Constantin Basturea, Converseon; Blake Cahill, Visible Technologies; Elisa Camahort, BlogHer; Joseph Carrabis, Andria Carter, The Trentonian; NextStage Evolution; John Cass; Todd Defren, SHIFT Communications; Sally Falkow, Expansion Plus; Elizabeth Fairbanks Fletcher, Esq., Fairbanks Fletcher Law; Tom Foremski, Silicon Valley Watcher; Susan Getgood, Get Good Strategic Marketing; Paul Gillin, Phil Gomes, me2revolution Group, Edelman PR; Francois Gossieaux, BeeLine Labs; Mark Hannah, Edelman PR; Chuck Hester, iContact; Meghan Hindman, Dorland; Shel Holtz; Shel Israel; Joseph Jaffe, crayon; Steve King, Emergent Research; JD Lasica, Ourmedia.org; Steve Lubetkin, Mike Manuel, Voce Communications; Albert Maruggi, Provident Partners; Richard Nacht, Blogging Systems; Emily Metzgar; Katie Paine, KD Paine & Partners; David Parmet, Marketing Begins at Home; Giovanni Rodriguez, The Conversation Group; Danny O. Snow, Brian Solis, FutureWorks PR; and John Yunker, Byte Level Research.
In addition, dozens of other illustrious speakers and instructors will include leading journalists, media and communications experts and social media pioneers: Jason Alba, JibberJobber; Darren Barefoot, Capulet Communications; Doug Bardwell, Forest City Enterprises; John Bell, Ogilvy Public Relations Worldwide; Richard Binhammer, Dell; Leonard Brody, NowPublic; Raven Brooks, Netroots Nation; Jeff Catlin, Lexalytics; Christian Castle, Esq.; Geno Church, Brains on Fire; Gina Cooper, Netroots Nation; Josh Crandall, Media Screen/NetPop; Colin Crawford, IDG Communications; Will Easton, CREDO; Janet Eden-Harris, Umbria; Maggie Fox, Social Media Group; Jenny Fremlin, MetaPaint Communications; author Nick Hayes, Influencer50; Kami Watson Huyse, My PR Pro; Randy Keith, San Jose Mercury News; Lois Kelly, Beeline Labs; Thomas King, Gen Y Labs; Rebecca Lieb, ClickZ Network; Geoff Livingston; interactive media expert and technology forecaster Michael Mascione; Lionel Menchaca, Dell; Chris O’Brien, San Jose Mercury News; Joe Pilotta, BIGResearch; John Pope, Dell; Dr. David Rockland, Ketchum; Jeff Rubenstein, Sony; Gordon Rudow, Bonfire Communications; Bob Siller, Altera; Chris Turner, Christian Lifeway Resources; Erin Kotecki Vest, BlogHer.com; Tim Westergren, Pandora; Jonathan Zucker, ActBlue and Todd Ziegler, The Bivings Group.
“New Communications Forum is all about making connections – connections between people and connections between insights, ideas and perspectives,” said Jen McClure, SNCR executive director. “The Forum offers an unprecedented opportunity to connect with the leaders in new communications and social media in an elegant and relaxed setting. The program addresses a broad range of interconnected issues and topics ranging from the impact of social media and new communications tools and technologies on PR and corporate communications, marketing and advertising, journalism and media, business and economics, entertainment, politics and policy, culture and society. Participants will have a unique opportunity to reflect and connect their ideas with insights and knowledge they gain while at the Forum and turn it into action and results back in their organizations.”
NewComm Forum provides an in-depth, hands-on exploration of the future of communications, and has come to be known as one of the world’s leading conferences focusing on the latest trends in new and emerging media and communications platforms. NewComm Forum teaches communications professionals the strategy and tactics to effectively utilize the power of new media and communications tools and trends. In addition to a rich educational experience filled with knowledge sharing, discussions, insights and debates, participants will enjoy the opportunity to relax and talk with colleagues and friends and the leading thinkers in new communications and social media during receptions by the fireplace, wine tastings from local vintners outside under the arbor, a picnic on the lawn with the SNCR Fellows and a even a jam session benefiting the Society. The full NewComm Forum 2008 conference program can be viewed at: http://www.newcommforum.com.
NewComm Forum 2008 is presented by the Society for New Communications Research and sponsored by Blogging Systems, Business Wire, CirclePoint, CleanPix, Conference Calls Unlimited, iContact, Nuance, Radian6, Visible Technologies, Voce Communications, Vocus, Wasala Communications and Wieck Media. Association sponsors include: the Institute for Public Relations, Online News Association and Social Media Club. Media/analyst sponsors include BlogHer, Corante, Tekrati, Silicon Valley Watcher and Social Media Today.
About the Society for New Communications Research (SNCR)
The Society for New Communications Research is a global nonprofit 501(c)(3) think tank dedicated to the advanced study of new communications tools, technologies and emerging modes of communication, and their effect on traditional media, professional communications, business, culture and society. For more information about the Society for New Communications Research, visit http://www.sncr.org or call +1 (650) 331-0083.
Society for New Communications Research Releases Best Practices for Blogger Relations Tip Sheet
March 11, 2008 | 1 Comment
Palo Alto, Calif. - March 11, 2008 - The Society for New Communications Research (http://sncr.org), a global, nonprofit think tank focused on the latest developments in media and communications, today announced that the Society’s Best Practices Committee has released it’s latest Tip Sheet, “Best Practices for Blogger Relations.”
As the media relations function expands to include citizen journalists and bloggers, many public relations professionals are seeking guidance and best practices for how to address this shift. Seven SNCR Fellows who are members of the Society’s Best Practices committee contributed to the “Blogger Relations” tip sheet. Best Practices committee chair Mike Manuel of Voce Communications, Elisa Camahort of BlogHer, John Cass, Mark Hannah of Edelman, Meghan Hindman of Dorland, David Parmet of Marketing Begins at Home and Brian Solis of FutureWorks PR contributed their best advice. Some of their tips include:
• Do your research to understand the blogger and the his/her focus and interests.
• Forget about THE A-list and find YOUR A-list.
• Create relationships with the bloggers in your industry.
• Never send a blogger an unsolicited press release.
• Remember that you can’t always expect bloggers to honor exclusives as traditional media might.
• Separate the external corporate blogging function from the blogger relations function.
The “Best Practices for Blogger Relations” Tip Sheet will be made available to SNCR members free of charge. It is also available to non-members for a $25 donation to the Society. Visit http://www.sncr.org/membership for membership and donation information.
The Fellows of the Society for New Communications Research will share more best practices at SNCR’s annual conference, New Communications Forum, which will be held April 22-25, 2008 in Sonoma County, CA. (http://www.newcommforum.com).
About the Society for New Communications Research
The Society for New Communications Research is a global nonprofit 501(c)(3) think tank dedicated to the advanced study of new communications tools, technologies and emerging modes of communication, and their effect on traditional media, professional communications, business, culture and society. The Society’s Fellows include more than 40 futurists, scholars, business leaders, professional communicators, members of the media and technologists from around the globe. For more information about the Society for New Communications Research, visit http://sncr.org or call +1 (650) 331-0083.
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MEDIA CONTACT:
Jen McClure
Society for New Communications Research
+1 (650) 331-0083
jmcclure@sncr.org
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