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2008 SNCR Fellows

Michael Adolph is a 2008 Fellow of the Society for New Communications Research. Michael is a vice president at Fleishman-Hillard (FH) Digital in Washington, D.C., with more than ten years of experience in digital content development, print design, production, art direction, advertising and integrated communications and advertising campaigns. At FH, Mr. Adolph has been involved in many facets of new media work, for clients ranging from the Library of Congress and the Smithsonian Institution to the American Red Cross and the 2007 Webby-award winning www.thatguy.com campaign for the Department of Defense (Best Healthcare Site for it’s military-focused anti binge-drinking message).

Concurrently, Mr. Adolph serves as communications and media director for the YearlyKos Convention, the largest annual assembly of social and political bloggers, net-savvy politicians, and Netroots representatives. He additionally created the recently released book and e-book titled unConventional, which documents the first YearlyKos conference and features the work of five photographers and over 75 editorial contributors including A-list bloggers, U.S. senators, and socio-politically focused experts from many sectors. Mr. Adolph has also focused on developing and producing online digital image and motion content libraries for Mike Watson Images (UK), Getty Images, Digital Vision, and Rubberball Productions. Before this, Mr. Adolph worked as director of advertising for Cosmopak Product Development in Manhattan, New York, creating integrated PR, advertising and marketing initiatives, and managing the development of company Web sites (Internet, intranet, and extranet), and branding programs. He has also developed award-winning retail products for clients including Estee Lauder, Stila Cosmetics, Brite Smile, and Colgate-Palmolive. He has volunteered to manage the development of an e-commerce program and designed all promotional merchandise for the LGBT Community Center in Lower Manhattan and has also implemented branding programs and created collateral publications for the Empire State Pride Agenda, and served on their annual events committee, all pro-bono. He holds a degree in journalism and advertising from the Ohio State University and started his career by writing for an Off-Broadway theatre company in Manhattan’s East Village. His 1997 play, Do Videnja (So Long), won the Julie Harris National Playwright Salter Award.

Susan Getgood is a 2008 Fellow of the Society for New Communications Research. Susan was among the pioneers in introducing children and parents to the Internet as an expert in online safety and General Manager of Cyber Patrol, one of the world’s first Internet filters. Her 20+ years in the computer software industry included leading a global marketing team as Senior Vice President of Marketing for SurfControl, with offices in the U.S., England, Australia and seven other countries. In 2004, she founded GetGood Strategic Marketing Inc. to help bring blogs and social media into the marketing mix. Today, her firm helps public and private companies and organizations build brands and drive revenue with integrated marketing and communications strategies. She writes two blogs of her own, Marketing Roadmaps and Snapshot Chronicles, and also contributes to a number of group and client blogs.

Mark Hannah is a 2008 Fellow of the Society for New Communications Research and an account supervisor, corporate & public affairs at Edelman in New York City. Mark has worked in diverse communications settings, which include a public policy think tank, presidential campaign politics, a popular reality television program and a boutique public relations & public affairs agency that specializes in new and emerging media. Before joining Edelman, Mark was a senior associate at v-Fluence Interactive Public Relations. Mark was active with v-Fluence’s stakeholder research and analysis as well as social media outreach and content development. Mark worked on the 2004 Kerry-Edwards campaign for two years. After starting in Senator Kerry’s press office in Washington, D.C., he traveled nationally for the campaign, planning and managing major rallies and message events as a member of the national advance staff. His onsite work included the presidential announcement event, the Democratic National Convention, presidential debate preps and the senator’s residence on election night. After the campaign ended, Mark accepted a position on the creative development team of the television show The Apprentice: Martha Stewart. He has also conducted research with an Annenberg Public Policy Center project, which analyzed the network news treatment of terrorist threats in the wake of the 9/11 attacks. The research, which was presented at a private conference to the executives of major news organizations, was led by the APPC’s Kathleen Hall Jamieson. Mark is an active member of the PRSA, graduated with honors from the University of Pennsylvania, where he obtained a double major in communications (from the Annenberg School) and philosophy and also completed significant coursework at the Wharton School of Business.

Meghan Hindman is a 2008 Fellow of the Society for New Communications Research and a vice president at Dorland Global Public Relations. Meghan is a senior level communications practitioner with expertise in the healthcare and pharmaceutical industry. She is leading the charge at Dorland to implement the latest developments within new media and develop specific new media programs and incorporate these emerging technologies and communications tools into client programming. Efforts thus far include development of a blogger relations program, as well as success in engaging patient social media networks. Prior to joining Dorland, Meghan utilized her high-science background in the New York City healthcare practices of Chandler Chicco Agency, Ruder Finn, and Fleishman Hillard, working with such biotechnology and pharmaceutical clients as Schering-Plough, CV Therapeutics, Forest Laboratories, and Pharmacia Corporation on disease topics including hepatitis, oncology, cardiovascular, and Alzheimer’s disease. Meghan was instrumental in planning and implementing a variety of patient and professional public relations programs, including disease awareness campaigns, clinical trial recruitment, and national patient education seminars. In addition to overseeing day-to-day account activities, Meghan served as scientific liaison interacting with senior scientists and clinicians to translate clinical research data for consumer and professional programs and materials. Meghan graduated cum laude from Thomas Jefferson University in Philadelphia with a BS in biotechnology. She completed two years of a doctoral program in molecular oncology and immunology at the Sackler Institute of New York University.

Nehul Jagdish Kumar is a 2008 Fellow of the Society for New Communications Research and a journalist based in India, with a research focus on online journalism. Nehul has a master’s degree in Journalism, is a foreign correspondent for CVC News, Australia and a journalist at the NRI Times. Nehul blogs at www.newsjockey.blogspot.com

Emily Metzgar is a 2008 Fellow of the Society for New Communications Research and a doctoral student in media and public affairs at Louisiana State University’s Manship School of Mass Communication in Baton Rouge. Her research focuses on the impact of blogs on state politics around the country. She expects to receive her degree in May 2008. She has a bachelor’s degree from the University of Michigan and a master’s degree from The George Washington University. She is a former U.S. diplomat with additional professional experience at the National Defense University and the United States Institute of Peace. Emily has extensive writing and editing experience. In addition to numerous academic and professional publications, she also served as a community columnist for the Shreveport (LA) Times from 2003 through spring 2007. Her work has appeared in The Christian Science Monitor, the International Herald Tribune and the Los Angeles Times. Emily has maintained a website about her research and Louisiana politics. More information about Emily and her research is available here.

David Phillips is a 2008 Fellow of the Society for New Communications Research, a Fellow of the Chartered Institute of Public Relations, Founder Chairman of the Joint Chartered Institute of Public Relations/Public Relations Consultant’s Association Internet Commission and a founder of the Public Relations XML standards organisation XPRL. An early PR background in political organisation converted to ‘proper PR’ as the Lancer Boss Group Corporate Affairs Director in the 1980’s led to founding the PR consultancy Phillips & Company (now Taurus PR) and Media Measurement Ltd. There was the opportunity to lecture round the world on PR evaluation and then the emerging new digital PR opportunity. as well as teaching online public relations to first and post graduate students at both Leeds Metropolitan and Bournemouth Universities in the UK. Research interests include the significance of relationship management. David has been widely published in academic journals, and is the author of three books about online public relations, including Managing Your Reputation in Cyberspace, On-line Public Relations and Evaluating Press Coverage. He also contributes to the Leverwealth blog. David was also the founding regional director of the Prince’s Youth Trust, and developed the Clarity Concept, an approach to stakeholder mapping with Dr Jon White.

Brian Solis is a 2008 Fellow of the Society for New Communications Research and principal of FutureWorks, an award-winning PR agency in Silicon Valley. Brian blogs at PR2.0 (http://www.briansolis.com), bub.blicio.us (http://bub.blicio.us), and regularly contributes PR and tech comments and articles to industry sites and publications. Solis is co-founder of the Social Media Club, is an original member of the Media 2.0 Workgroup, and also is a contributor to the social media collective.

Kaye Sweetser, Ph.D., APR is a 2008 Fellow of the Society for New Communications Research and an assistant professor of public relations at the University of Georgia in the Grady College of Journalism & Mass Communication. Prior to UGA, she worked as an assistant professor at Louisisana State University’s Manship School of Mass Communication from 2004-2006. Dr. Sweetser’s research focuses on the use of computer-mediated communication/social media in politics and public relations. She approaches social media from a variety of methods, such as content analysis, survey, and experimental research. She has collaborated with leading academics and active PR practitioners alike. Apart from academia, Dr. Sweetser is an accredited (APR) and seasoned public relations professional with more than a decade of rich experiences and she remains active in the industry. Since 1996, she has been practicing military public affairs, first as an active duty enlisted Navy mass communication specialist (1996-2001) and then as a commissioned Navy Public Affairs Officer (2001-present). She currently supports U.S. Naval Forces Central Command/U.S. 5th Fleet in Bahrain. In 2007, she and the NAVCENT team earned the prestigious Silver Anvil award from PRSA in the government crisis communication category. The winning campaign communicated the evacuation of American citizens from Lebanon (she was the acting media officer in the Middle East during that campaign). At NAVCENT, she also worked to implement some of the Navy’s first uses of RSS, podcasting and a modified social media press release. Dr. Sweetser obtained her doctorate from the University of Florida (2004), where she also completed her master’s (2002). She earned a bachelor’s degree in communication from Old Dominion University (1999) and an associate’s degree from Tidewater Community College (1998). She attended the Oxford Internet Institute’s (OII) first Summer Doctoral Programme at Oxford University (2003). Dr. Sweetser blogs at http://kayesweetser.com.

Dr. Mihaela Vorvoreanu is a 2008 Fellow of the Society for New Communications Research and an Assistant Professor in the Department of Communication Studies at Clemson University. Her research and teaching interest is public relations and new Internet technologies. Dr. Vorvoreanu teaches different public relations courses, as well as communication theory. She has published research articles in Public Relations Review and the Journal of Website Promotion and will soon publish a book on the website experience analysis. Dr. Vorvoreanu believes in socially responsible, engaged scholarship. In her courses, she emphasizes ethical and strategic application of communication and public relations theory to solve real-life problems. Her philosophy is well captured in the motto: Communication in Action. Originally from Bucharest, Romania, Dr. Vorvoreanu got both her M.A. and Ph.D. degrees from Purdue University. Before joining Clemson in January 2007, she was on the faculty at the University of Dayton (Dayton, Ohio) where she taught public relations courses and advised the university’s PRSSA (Public Relations Student Society of America) chapter. Dr. Vorvoreanu blogs at http://www.prconnections.net. For more information, visit http://www.clemson.edu/~mihaela.

John Yunker is a 2008 Fellow of the Society for New Communications Research and founder of Byte Level Research, a Web globalization research and strategy firm. Byte Level publishes an annual benchmark of the world’s leading global websites: The Web Globalization Report Card. Now in its fifth edition, the report has helped hundreds of companies improve their multilingual websites. John is author of Beyond Borders: Web Globalization Strategies (Pearson, 2002) and the Global by Design blog. He has a bachelor’s degree from the University of Missouri School of Journalism and an MS from Boston University.

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