Learn & Honor Excellence at the Society for New Communications Research Symposium & Awards Gala
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The SNCR Symposium & Awards Gala will feature the latest research and winning case studies from around the globe. Learn, discuss and have fun with your peers, industry experts and the most notable thinkers and practitioners in the world of new media and communications.
Enjoy a special dinner event and the presentation of the SNCR Awards, as well as several panels, presentations and discussions focusing on the SNCR Fellows’ 2007 research initiatives.
Join us to discuss, learn and honor excellence in the use of new communications models and solutions.
About the 2007 Symposium & Awards Event
The 2nd Annual SNCR Symposium & Awards Gala will be held December 5-6 at the Colonnade Hotel in Boston, Mass.
AGENDA
December 5, 2007
9:00am – 12:00pm – Educators Workshop
12:30pm – 2:00pm – SNCR Advisory Board Meeting
3:00pm – Registration Opens
4:30pm – Welcome & Opening Presentation, Dr. Nora Ganim Barnes, Ph.D.
The State of the Art in Social Media Adoption: From Colleges & Universities & Charities to the Inc. 500
In this opening keynote address, SNCR Senior Fellow Dr. Nora Ganim Barnes, Ph.D. of the University of Massachusetts will set the stage for the winning case studies and research that will be presented during the SNCR’s 2nd Annual Research Symposium & Awards Gala with a presentation that examines data from colleges’ and universities’ use of social media, compared to new studies on the Inc. 500 and other companies, as well as America’s largest charities.
For US colleges and universities the name of the game is recruiting students. It is a highly competitive process often influenced by factors that are more subjective than objective and more emotional than thoughtful. Social media are emerging as important new marketing communications tools for this segment. In fact, a greater percentage of US colleges and universities use public facing blogs than the largest US corporations. Colleges and universities are blogging at a higher rate than both the Fortune 500 and the Inc. 500. And, they are using social media to research potential students as well as applicants.
In this comprehensive overview, Dr. Barnes will compare data collected from 453 colleges and universities to other new studies on the Inc. 500 and other companies, as well as America’s largest charities to provide insight into the current state of social media adoption in the U.S.
The results are surprising. While some groups studied are moving cautiously into Web 2.0 technologies, others have jumped in. Some are realizing the potential of these new channels and some have a long way to go.
6:00pm – Cocktail Reception
7:15pm – Dinner & Awards Ceremony
December 6, 2007
8:00am – Breakfast & Registration, sponsored by iContact
8:30am – Welcome & Opening Remarks, Jen McClure, Executive Director, Society for New Communications Research
9:00am – SNCR Research Presentation: New Media, New Influencers & Implications for the PR Profession
SNCR Research Team: SNCR Fellows John Cass, Paul Gillin, Richard Nacht, & Greg Peverill-Conti
New media and communications tools and technologies such as blogs, podcasts, online video and RSS, and the corresponding emergence of citizen journalism are redefining our conceptions of media and influence. This is having a profound impact on the PR profession.
No longer is media limited to traditional channels, nor can influence be attributed solely to journalists, analysts, industry experts and pundits. Conversation has replaced static corporate messaging, and effective spokespeople and ambassadors can be found both within and outside of organizations.
This study explores these changes to the media and communications landscape and includes: an examination of the current PR landscape with regard to social media; what social media elements are being adopted by specific industries; defining new influencers and success stories. Based on this research, a series of recommendations for the PR profession will be presented.
10:15am – SNCR Senior Fellow Joseph Carrabis, The Blogging Power Continuum: How Bloggers & Their Audiences Share & Assign Power in a Knowledge-Based Medium
Economies shift over time. Part of that shift involves evolving definitions of what cultures assign value to. The consistent element in these evolving definitions is very simple; whomever amasses the most value has the most power in that culture.
Today’s economy is very much a knowledge-based medium and the distribution of that knowledge is demonstrated in social media every day. This is no where more evident than in the communications between bloggers and their audience with the value of a blog indicated by the language and tone of the communication. In economic terms; does the blogger feel power over his or her audience, empowered by his or her audience or a victim (disempowered by) his or her audience?
Research conducted by SNCR Senior Fellow Joseph Carrabis, CRO and Founder, NextStage Evolution/NextStage Global and others implies that each of the conditions stated above can be thought of as a social vector between blogger and audience. Further, the second condition – the blogger feeling empowered by their audience — is the most conducive to successful blogging because it is the only social vector which mimics healthy social behavior in any given culture.
This presentation will explain ways and methods to create and foster healthy social behavior in this new knowledge-based medium.
11:30am – 12:30pm – Panel: Innovative Initiatives & Success Stories from Leading Corporations, moderated by SNCR Fellow David Parmet
Be inspired by the diverse social media initiatives that companies like Coca-cola, Dell, Scuderi Group, GM and Sun Microsystems are leading.
12:30am – 2:00pm – Luncheon, sponsored by Weber Shandwick
2:30am – 3:30pm – Panel: Doing Good Around the World with ICT & Social Media Tools, moderated by SNCR Senior Fellow Katie Paine
Hear about the many innovative ways that social media, ICT and mobile media are being used by leading nonprofit organizations like the American Heart Association, H.E.L.P. and the AIDS Foundation of Chicago.
3:30am – 4:30pm – Panel: Online Communities & Virtual Worlds
Learn how to create innovative and dynamic online communities and successful Second Life initiatives from Cisco, Coca-cola, Converseon and others.
4:30am – 5:30pm – Closing Session – SNCR Senior Fellow Shel Israel & SNCR Corporate Member Mike Prosceno – Social Media Global Trends
(based on the SAP Global Survey conducted over the last half of 2007)
When SNCR Senior Fellow and Advisor Shel Israel was approached by SAP to research similar and disparate trends in social media by world region, he suggested that SAP allow him to conduct it transparently, so that the world’s third largest software company would share data and insights with anyone who wished to see it. Israel conducted more than 50 interviews with people in 20+ countries on five continents. Some were well-known, prominent and influential thought leaders on social media, while others included a high school student, an NGO worker in Cambodia and a Bulgarian, a passionate Scottish educator and others who painted a picture of how social media is not just transforming business but global culture.
Join Shel and Mike as they discuss the survey results and its hopeful findings that power is moving from large central organizations into the hands of the constituents they serve.
5:30 – Farewell Reception
Pricing:
December 5th – Awards Gala/Anniversary Celebration Only: $150
December 6th – Research Symposium Only: $395.
SNCR Research Symposium & Awards Gala: $495
Special pricing discounts for SNCR members and university students and faculty available. Call (650) 331-0083 or email info@sncr.org for more details & member discount info.
The 2nd Annual SNCR Symposium & Awards Gala will be held December 5-6 at the beautiful and elegant Colonnade Hotel in Boston, Mass. A special room rate of $169. per night has been reserved at the Colonnade Hotel for attendees of this event. Please call (617) 424-7000 and mention SNCR Research Symposium to take advantage of this special reduced pricing.
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About the 2006 Symposium & Awards Event
The inaugural SNCR Symposium & Awards Gala was held November 1 – 2 at the Colonnade Hotel in Boston, Mass.
AGENDA
November 1, 2006
5:00pm – Welcome Reception
6:30pm – Dinner, Anniversary Celebration & Awards Ceremony
November 2, 2006
9:00am – Welcome, Opening Remarks & Keynote Presentation
10:00am – Best Practices Committee Report – Corporate Blogging Policies Project
This past year the SNCR has researched the issue of corporate social media policies, In order to determine the effectiveness of blogging policies and how blogging policy adoption is working inside companies. The committee is conducting a series of interviews with corporate bloggers, and those contributions will help the committee to better understand how a blogging policy can help or hinder the development of a corporate blog. Case study presentations will include: Intuit, IBM, Novell, EDS and others. The case studies presented will include a description of the company’s blogging policy adoption process, a description of the challenge and how the company resolved the challenge.
Research Panel Leader: SNCR Research Fellow & Best Practices Chair, Mike Manuel
11:15am – Best Practices Committee Report – The Emergence of Blogging in University Admissions and Recruiting
New communication tools such as blogs and podcasts are expanding the range of options for creating meaningful connections with prospective students. In the past year alone, many institutions have launched blogging initiatives involving both student and administrator bloggers. This research project focused on studying the efforts of these institutions in the interest of developing shareable best practices and case study stories addressing such aspects as the relevance of institutional communications culture, blogging policy, expectations versus outcomes, authorship and review and compensation. By interviewing institution representatives about their current blogging efforts and evaluating the results, the researchers have formulated recommendations that can benefit institutions seeking to launch or enhance their own blogging initiatives, as well as those in parallel communities seeking to learn from the experience of university professionals.
Research Panel: SNCR Research Fellow Dan Karleen, Thomson Peterson’s
Rob Pongsajapan, Georgetown University
12:00pm – Research Committee Report – State of the Art in Social Media.
This session will discuss the work SNCR Research Fellow Giovanni Rodriguez has done on the 33 wikis project, revisiting some of the changes over the past few months, plus early examples of what is happening with emergent behavior in organiations, as described on Corante’s Future Tense group blog. In this session, SNCR Research Fellow Giovanni Rodriguez will review early findings, highlighting innovation across a broad spectrum of organizations.
Research Panel Leader: SNCR Research Fellow Giovanni Rodriguez
1:00 – 2:00pm – Luncheon
Vote on 2007 Research Agenda
2:30pm – Research Committee Report – What’s the Story with Online? How Storytelling is Still Critical to Marketing in Blogosphere 2.0
As companies try to figure out how to use blogs to engage with customers, blogging (and monetization of it) remains a bit of mystery to many marketing people. Blogging can’t be spin, but it’s still a critical marketing – and branding – vehicle. And it’s not just about storytelling in blogs. Companies must have a compelling story to tell about their brand, culture, products and customers in their online activities. Does this have to be incompatible with the mantra of “no-spin†is in? Storytelling can be an organic process that comes from open dialogue with customers. Organizations that are not using that forum as a research tool to learn from customers are missing an opportunity to leverage the full potential of the medium to improve their corporate and product stories. What are these new models? Who is doing it well? What are the lessons learned from the past few years? This project has addressed these questions and explored new ones as online marketing tools continue to evolve. While marketers must adapt to new media as they become viable, best practices always revolve around the fundamentals of marketing, offering a great product to meet customer needs and telling a compelling, creative and fun story.
Research Panel Leader: SNCR Research Fellow, Kathy Klotz-Guest, Powerfully Funny
3:45pm – New Communications Law Committee Report – Podcasts: Download or Broadcast – Legal
Implications
There is currently a significant vagueness regarding new communications law, particularly with regard to podcasting. Is podcasting a digital download, a broadcast, or some new hybrid? The determination is key to determining who owns the rights and who has standing to sue another for violation of those rights. In the terrestrial plane, when a radio station spins records, it is considered a broadcast. Broadcasters must pay for licenses from performing rights organizations, such as ASCAP and BMI, and they distribute the funds to the songwriters. These fees are in the small to mid- price range. However, when someone buys a record, the rights are held by the record company. Those who want to mass produce (duplicate) a recording must obtain a mechanical license and pay a royalty to the record company, a portion of which flows through to the applicable artist. These fees can climb into the thousands, as they are typically computed by the number of copies (downloads would be the equivalent of copies for a podcast). Podcasts can also be viewed as both broadcasts and digital downloads. Both the performing rights organizations and the record companies offer “licenses†to podcasters, but until we know how a podcast should be classified, it remains unclear whether the podcaster is legally protected even if he could afford both licenses.
Currently there is no precedent to answer these questions. For the moment, podcasters are on their own. However, our committee has attempted to find out how a suit might play out. Questions to be addressed in this presentation include:
What is the proper classification of a podcast or is there a hybrid/third type as-yet to be created?
Who should a podcaster pay for the rights to play a recording?
Are computer and Internet companies liable when they enable podcasters to distribute their shows?
What are the international ramifications, if any, on podcasting?
Research Panel Leader: SNCR Research Fellow & Board Member Elizabeth Fairbanks Fletcher, Esq., Law Offices of Elizabeth L. Fairbanks-Fletcher, PLLC
5:00 – Farewell Reception
REGISTER FOR THE EVENT:
Pricing:
Nov. 1 – Awards Gala/Anniversary Celebration Only: $100
Nov. 2 – Research Symposium Only: $295.
Register to attend both events by October 1 and save nearly 20% – Awards Gala + Research Symposium for only $325!
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[...] that features top speakers and results of the group’s most recent research. It also hosts the New Communications Research Symposium, a more intimate gathering on the east coast each [...]
[...] that features top speakers and results of the group’s most recent research. It also hosts the New Communications Research Symposium, a more intimate gathering on the east coast each [...]
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