Educational Offerings for Colleges & Universities
The Society for New Communications Research’s Education Program brings guest lecturers, seminars and advice about curriculum development by the Society’s Fellows to colleges and universities.
Communications professionals and educators alike are facing the shifting paradigm to new communications and social media, but often without the latest information related to research, industry trends, case studies and best practices.
The SNCR Education Program was designed to bridge the gap and provide valuable education and training opportunities to educators, students and communications professionals seeking continuing education.
The Society’s Fellows offer a wide range of guest lectures and seminars, special workshops and classes to meet the needs of colleges and universities that want to supplement their core curricula with content that addresses new communications tools and technologies, new media, Web 2.0 and developments in social media.
Classes and lectures are available online (sponsored by WebEx) as well as via face-to-face instruction.
In addition, the Society advises faculty in Communications, Public Relations, Marketing, Advertising, Journalism and Business departments on curricula development to address these topics. Advice on curricula development includes course scope and recommended content, syllabi and glossaries of terms.
Courses Include:
Educators Workshop
Introduction to Social Media
Introduction to Blogs
Introduction to Podcasts
Introduction to Online Video
Introduction to Wikis
Introduction to RSS
Introduction to Online Communities
Planning a Social Media Campaign
Shortcuts to Social Media
Best Practices for Building a Corporate Social Media Policy
Exploring the New Comments Platforms
Demystifying New Internet Media: The Souk and the Supermarket
Putting the Public Back in PR
The New World of Media Relations & Identifying and Engaging the New Influencers
Social Media Measurement Tools & Strategies
What’s the Story with Online Branding? How Storytelling is Critical to Marketing in Web 2.0
How Social Media is Changing the Course of Political Conversation in America
Podcasting & the Law 101
Social Media’s Implications to Copyright Law
Web 2.0 in the Workplace: Legal and Productivity Issues for HR
Solving the Mystery of Audience Focused Web Design
Mastering Push and Pull Writing
Using the 10 First Contact Marketing Messages
Audience Focused Optimization
Audience Knowledgeable Design
In an Age of Citizen Journalism, What are Newspapers For?
Trends in Journalism and Newsrooms
Social Media for Associations & NGOs
For more information, call (650) 331-0083 or email Jen McClure, SNCR Executive Director at jmcclure@sncr.org.
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[…] summer the Society launched an Education Program to bring guest lecturers, seminars and advice about curriculum development by the Society’s […]
I’d like more information about the content of these workshops and the faculty. I would like to explore the possibility of bringing them to speak at our university.