Educational Offerings for Colleges & Universities

The Society for New Communications Research’s Education Program brings guest lecturers, seminars and advice about curriculum development by the Society’s Fellows to colleges and universities.

Communications professionals and educators alike are facing the shifting paradigm to new communications and social media, but often without the latest information related to research, industry trends, case studies and best practices.

The SNCR Education Program was designed to bridge the gap and provide valuable education and training opportunities to educators, students and communications professionals seeking continuing education.

The Society’s Fellows offer a wide range of guest lectures and seminars, special workshops and classes to meet the needs of colleges and universities that want to supplement their core curricula with content that addresses new communications tools and technologies, new media, Web 2.0 and developments in social media.

Classes and lectures are available online (sponsored by WebEx) as well as via face-to-face instruction.

In addition, the Society advises faculty in Communications, Public Relations, Marketing, Advertising, Journalism and Business departments on curricula development to address these topics. Advice on curricula development includes course scope and recommended content, syllabi and glossaries of terms.

Courses Include:
Educators Workshop

Introduction to Social Media

Introduction to Blogs

Introduction to Podcasts

Introduction to Online Video

Introduction to Wikis

Introduction to RSS

Introduction to Online Communities

Planning a Social Media Campaign

Shortcuts to Social Media

Best Practices for Building a Corporate Social Media Policy

Exploring the New Comments Platforms

Demystifying New Internet Media: The Souk and the Supermarket

Putting the Public Back in PR

The New World of Media Relations & Identifying and Engaging the New Influencers

Social Media Measurement Tools & Strategies

What’s the Story with Online Branding? How Storytelling is Critical to Marketing in Web 2.0

How Social Media is Changing the Course of Political Conversation in America

Podcasting & the Law 101

Social Media’s Implications to Copyright Law

Web 2.0 in the Workplace: Legal and Productivity Issues for HR

Solving the Mystery of Audience Focused Web Design

Mastering Push and Pull Writing

Using the 10 First Contact Marketing Messages

Audience Focused Optimization

Audience Knowledgeable Design

In an Age of Citizen Journalism, What are Newspapers For?

Trends in Journalism and Newsrooms

Social Media for Associations & NGOs

For more information, call (650) 331-0083 or email Jen McClure, SNCR Executive Director at jmcclure@sncr.org.

Comments

2 Responses to “Educational Offerings for Colleges & Universities”

  1. The SNCR Year in Review : New Communications Review on February 8th, 2008 1:24 pm

    […] summer the Society launched an Education Program to bring guest lecturers, seminars and advice about curriculum development by the Society’s […]

  2. Clara Potes-Fellow on April 21st, 2008 1:49 pm

    I’d like more information about the content of these workshops and the faculty. I would like to explore the possibility of bringing them to speak at our university.

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