Board of Directors


		Jennifer McClure, President Jennifer McClure is a communications professional with 20 years of experience. Her career includes work in all facets of professional communications, including journalism, market and media research, media relations, public relations, publishing, strategic communications and web site content development. She was co-founder and CEO of Albrycht McClure & Partners, a strategic communications firm. Prior to that, she was PR manager for Ziff Davis Events. She also worked with Ketchum Public Relations, and was a business reporter for the Hudson Valley Business Journal and a co-producer/co-host of a weekly community affairs radio program in the Hudson Valley region of New York. From 1990 – 1992, Ms McClure was vice president of research and publishing for New Electronic Media Science (NEMS), a media/marketing research and consulting firm, and was managing editor of the firm’s newsletter, “The Marketing Pulse” which explored such topics as audience segmentation, HDTV, interactive media, etc. Ms. McClure was the recipient of the 1993 and 1994 Eclat Award for Marketing Excellence; is a graduate of Sarah Lawrence College, holds a certificate in nonprofit management and a masters degree from Stanford University.

		Kathy Klotz-Guest, Secretary to the Board Kathy Klotz-Guest is the founder and Chief Humor Officer of Powerfully Funny. Founded in 2004, the company helps businesses use humor in their marketing strategies to stand out in competitive markets. It takes creative, innovative marketing to break out of the pack in a noisy world. Kathy also combines 14 years’ experience managing people and products in high-tech marketing with a background in sketch comedy to help clients find better ways to innovate great products and market them to the world! Kathy has helped clients including IBM, WealthPLAN, Applied Signal Technology, Stanford Hospital and University, Spherion, PowerGenix Systems, DeAnza College, Fremont Union School District, Cisco Systems, and many individuals and startups leverage the creative power of humor to increase market visibility and productivity. She has an MA and MBA from UC Berkeley, and is a member of the Silicon Valley Chapter of the American Marketing Association (SVAMA) and of the National Speakers Association (NSA). She is a frequent speaker and writer on humor’s role in marketing, communications, and innovation. She is currently working on her Masters in Liberal Arts at Stanford University and a member of the board of directors and a research fellow for the Society for New Communications Research.

		Steve King, Director Steve is a founding partner of Emergent Research. Emergent Research provides business and market planning support and consulting to early and mid-stage technology companies. Steve is also an affiliate Senior Advisor at the Institute for the Future (IFTF). His work at IFTF is focused on assisting IFTF corporate clients in environmental scanning, corporate planning and strategic marketing. Steve’s current research is focused on understanding how the Internet, new media and social networks are impacting marketing and communications. Steve has over 25 years of industry and consulting experience. He has held a number of corporate executive, general management, and marketing positions including Vice President of Corporate Marketing for Macromedia, Vice President and General Manager Asia-Pacific for Lotus Development Corporation, and Vice President of Marketing for Isys Corporation. Steve has served on the fiduciary or advisory boards of over a dozen companies, and has served as interim CEO for 5 early stage technology firms. He is also a senior fellow of the Society for New Communications Research. Steve has an MBA from Northwestern’s Kellogg School of Business and a BS from the University of Richmond.

		Donald Bulmer, Director Don Bulmer Don Bulmer is Vice President of Global Communications at SAP AG. As part of the global communications management team at SAP Don is responsible for leading the Industry and Influencer Relations organization which includes: IT Influencer Relations, Business Influencer Relations, Global Customer Communities, Integrated Partner Communications and University Alliance programs. Don has over 14 years of multi-national experience leading award winning marketing, communication and business development programs with measurable affect in accelerating the sales and competitive strength of enterprise technology, Internet start-up and professional service companies. Don’s expertise includes designing multi-faceted marketing and communication programs to support the launch of companies and the introduction of new products and services that have led to the creation and redefinition of several multi-million and multi-billion dollar, 3d party validated market categories. Don joined SAP in 2001. He holds a B.A. degree from the University of the Pacific and a Certificate of Professional Development from The Wharton School at University of Pennsylvania.

		Francois Gossieaux, Director Francois Gossieaux is a co-founder and partner at Beeline Labs, a marketing innovation firm and President of Corante, a social media publishing company. Prior to Beeline Labs and Corante he was consulting on marketing and social media, involved with BlogBridge, and the founder of Synopia, Inc., a product innovation focused software startup. Before that he spent five years leading marketing, product management and strategy at eRoom Technology, a collaboration software company which was sold to Documentum in 2002. Francois has a long history with online and marketing – having implemented an Intranet for a large multinational in the early 90’s; and being the organizer of the first large scale virtual event – InterAct’96 – with Time magazine and Infoworld. He has used blogs for grassroots political and environmental activities, and is currently blogging at emergencemarketing.com and for the Marketing 2.0 blog

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Comments

One Response to “Board of Directors”

bleak masterson on December 9th, 2008 12:45 am

In the upcoming trying times, it would be interesting and necessary to engage in branding governmentality(ies).

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