2006 -2007 Fellows
Andy Abramson is a 2006-2007 Fellow of the Society for New Communications Research. Andy really enjoys new technology, as he says, “especially when it allows me to remain connected. Voice Over IP or VoIP is one way to do that. When I’m not talking on the phone, any phone, cell phone, PSTN phone or even a VoIP phone I enjoy a glass of wine, an amazing view and great people to be around.” Andy co-hosts the “World Technology RoundUp” on a daily basis and the weekly audio magazine, “Speculations” with Ken Rutkowski on KenRadio. He is also CEO of Comunicano, Inc. an advertising, marketing and public relations agency, based in Del Mar, CA. In addition, Andy’s passion for wine has led him to create a wine-oriented web site, Winescene.
Jeff De Cagna is a 2006-2007 Fellow of the Society for New Communications Research. Mr. De Cagna is chief strategist and founder of Principled Innovation LLC, and the association community’s leading voice for innovation. He founded PI after more than a decade of service to regional, national and international associations in the Washington, DC area, including the Greater Washington Society of Association Executives (now ASAE & The Center’s GW Network) and the Special Libraries Association. He is also co-founder and principal (with Jamie Notter) of Association Renewal LLC, headquartered in Gaithersburg, Maryland. Association Renewal LLC challenges and supports association leaders as they boldly create organizations that will thrive in the 21st Century. Recognized throughout the community as an insightful, creative and contrarian thinker on the future of associations, Jeff was elected a Fellow of ASAE & The Center for Association Leadership in 2001 at the age of 32, making him one of the youngest association executives to earn this distinction. Jeff has served ASAE & The Center in a wide variety of formal and informal leadership roles over the course of his career. Currently, he serves as Chair of ASAE & The Center’s Executive Management Section Council, and he is a former member of the Journal of Association Leadership Editorial Advisory Board, a publication for which he also was the founding managing editor. Jeff is a frequent speaker at ASAE & The Center meetings and educational sessions. Jeff is one of “five independent thinkers” who have collaborated to author the book, We Have Always Done It That Way: 101 Things About Associations We Must Change, published by Lulu Enterprises Inc. in August 2006. He is also the author or co-author of numerous articles in past and present association community publications including Associations Now, Association Management, Executive Update and FORUM. In addition to his extensive involvement in ASAE & The Center, Jeff is (or has been) a member and volunteer contributor to the American Association of Medical Society Executives, the Association Forum of Chicagoland and the International Association of Association Management Companies among others. Jeff regularly speaks to societies of association executives (SAEs) around the country as part of his commitment to the advancing the critical role these organizations play in developing the association community at the grassroots. Mr. De Cagna is a dedicated social media experimenter and evangelist. In the past few years, he has written The Association Innovation and The Daily Innovator blogs, and produced the Associations Unorthodox podcast. Currently, he is the author of The Principled Innovation Blog, and a co-author (with Jamie Notter) of The Association Renewal Blog. He has served as the volunteer “blogmaster” for four ASAE & The Center meetings in the last year. A graduate of The Johns Hopkins University, Mr. De Cagna earned a master’s degree from Harvard University. Mr. De Cagna has also attended many executive education conferences and courses on strategy, innovation and other business and management issues, including sessions presented by Harvard Business School Publishing, MIT Sloan School of Management, Fast Company and Fortune.
Todd Defren is a 2006-2007 Fellow of the Society for New Communications Research. A PR executive since 1992, Mr. Defren has worked with clients of all sizes in arenas such as online marketing and social media, enterprise software, security, wireless, and consumer technology. He was the creator of the Social Media News Release Template (May 2006). This template was released openly to the PR/marcomm community, and was subsequently covered in BusinessWeek (“Teaching the Press Release a New Trick,” July 2006). Within 6 months the template had been downloaded over 50,000 times. He blogs at http://www.pr-squared.com.
Kimberly A. Fabrizio is a 2006-2007 Fellow of the Society for New Communications Research. Ms. Fabrizio is the Educational Services Director for WQLN Public Broadcasting of Northwest Pennsylvania (PBS) and its sister company Q-MultiMedia. Kim’s media career spans 18 years with direct experience in radio, newspaper, television and Internet. Her media experience focused on news reporting and anchoring, outreach, public relations, marketing and most recently education and distance learning via media. When she wasn’t working directly for a media organization, she held positions which required her to work directly with the media. Her additional experience in education is a strong complement to her current work with WQLN Public Broadcasting and Q-MultiMedia. In her work at WQLN, Kim also provides extensive on-air assistance to both WQLN’s television and radio stations. Kim holds a Master of Science degree in Counseling Psychology from Gannon University and a Bachelor of Arts degree in Speech and Communication Studies from Edinboro University of Pennsylvania. Additionally, she is a graduate of the Grantsmanship Training Center, Los Angeles, California and is a TQAS Certified Trainer through Pennsylvania Pathways. She is currently pursuing her doctoral degree with the Fielding Graduate University, focusing on Educational Leadership and Change. During her course of study, Kim will focus research efforts on: systemic change in non-profit organizations and public telecommunications; effectiveness of e-learning programs for adults with different learning styles; structural inequality and diversity among childcare workers; and creating distributed learning environments for nontraditional high school students. Kim is the host of the morning segment “Ready, Set, Learn!” which airs on WJET-TV 24. She is also serves as a high school writing coach for WriteAtHome, Inc. She has served as an adjunct lecturer at Gannon University’s Dahlkemper School of Business where she taught undergraduate courses in Marketing and Organizational Behavior. She also trains local organizations in the strategic planning and team-building process. Ms. Fabrizio has served on a variety of boards and community committees.
Maurene Caplan Grey is a 2006-2007 Fellow of the Society for New Communications Research. Ms. Grey is the Founder, Principal Analyst of Grey Consulting — a research, advisory and consulting firm focusing on the messaging, collaboration and social media markets. Core areas include compliance, electronic and human communications, records management and messaging security, with industry expertise in Education, Financial Services, Government Healthcare and Retail. She is an industry veteran, with over 20 years of practical industry experience. Prior to starting an independent firm, Maurene was Gartner’s lead analyst on messaging, calendaring/scheduling and human communications. Earlier, she headed United Parcel Service’s global messaging environment. Her active involvement in the industry includes serving as Conference Director for INBOX 2007. Her blog E-Communications & Community is published under the ZDNet banner. She also serves on the ARMA International collaborative environment task force and was a SIIA CODiE 2007 Awards first-round judge. She is widely quoted in online, print and broadcast media. Maurene holds a bachelor’s degree in communications, summa cum laude, from the University of Pittsburgh, and completed post-graduate work in computer science at Fairleigh Dickinson University.
Josh Hallett is a 2006-2007 Fellow of the Society for New Communications Research. He is an internationally recognized thought leader in the convergence of social media and corporate public relations & marketing. Mr. Hallett operates Hyku, LLC and provides social media consulting and development work to Fortune 500 firms, the traditional media and some of the world’s largest public relations and marketing firms. For more than ten years, Josh has been working with emerging internet communication technologies and works closely with public relations practitioners and corporate communicators to integrate these tools into an organization’s public and media relations strategies. Josh is a highly sought-after public speaker on social media and has presented at numerous workshops, seminars and conferences in a wide variety of market segments. Mr. Hallett is a member of the Information Architecture Institute and the Florida Public Relations Association. Based in Winter Haven, Florida, he serves clients throughout the United States.
Dan Karleen is a 2006-2007 Fellow of the Society for New Communications Research. Mr. Karleen is Peterson’s director of online product delivery and author of Syndication for Higher Ed, a blog exploring social media and micro-content in education and education marketing. He is the creator and administrator of Thomson Peterson’s Edufeeds.com, the largest collection of .edu syndicated feeds on the web, and the co-creator and producer of Podcasts@Peterson’s, a series of educational podcasts for students applying to college. In addition to work in journalism and broadcasting, Dan has more than 11 years of experience in programming, technology management and the development of large information databases and related products. A speaker on syndication technologies in education, Dan is currently pursuing a master’s degree in Organizational Dynamics at the University of Pennsylvania.
Rob Key is a 2006-2007 Fellow of the Society for New Communications Research. Mr. Key is CEO/founder of Converseon. Formerly head of the Innovations Group at a division of Young & Rubicam and member of the WPP.com board, Rob founded Converseon in 2001 to provide new, innovative communication solutions designed to help companies meet their business objectives in a digital environment. Mr. Key’s twenty years of experience spans public relations, reputation management, search marketing, affiliate marketing and online media/advertising, which has convinced him that markets clearly are “conversations” that require new ways of communicating. He has been involved in digital marketing since 1995. He is a frequent speaker at a range of leading industry conferences, including Affiliate Summit and Jupiter Media’s Search Engine Strategies Conferences (SES), to help evangelize his message of creative communications innovation.
Dianna Miller is a Research Fellow and Advisory Board member of the Society for New Communications Research. Ms. Miller is an interaction designer and has been wearing a variety of hats in Silicon Valley for the past fifteen years. She has designed interfaces for interactive TV products, web sites and web applications for companies such as Microsoft/WebTV Networks, Sun Microsystems, MetaTV, Apple Computer, Splash Technologies, and Disney. In 2003, she completed her Masters in Interaction Design at the Interaction Design Institute in Ivrea, Italy, where she focused on the consumer application of wearable computing in fashion. Interests include new design education and bringing design tools to the development of service ideas that use convergent technologies to support sustainable business models.
Brian Oberkirch is a 2006-2007 Fellow of the Society for New Communications Research. Mr. Oberkirch is a marketing consultant focused on social media and product/service development. Like It Matters is his blog where he writes about social media, community-based marketing and technologies that revolve around relevance. Mr. Oberkirch provides social media consulting and projects for companies and marketing agencies of all sizes, helping them use these new tools to have better conversations with those who matter to their business. He also does quite a bit of speaking and training on social media and other topics. In past lives, he was a marketing consultant and writer for hire, managed national brand accounts at large and small advertising and PR shops, started a social media consultancy called Weblogs Work and helped build a suite of applications for those clients, taught literature and creative writing, wrote newspaper articles, did the morning news at a radio station, and many other things.
David Parmet is a 2006-2007 Fellow of the Society for New Communications Research. Mr. Parmet is a public relations professional who has worked in several major agencies and now works independently with a handful of clients, most notably eSnips, PubSub, BackBeat Media, Mozes and English Cut. Mr. Parmet conducts both conventional media relations and works with bloggers and other social media denizens, business development and counsels on strategic planning. He is based in Westchester County, NY, and blogs at Marketing Begins at Home.
Greg Peverill-Conti is a 2006-2007 Fellow of the Society for New Communications Research. He is a vice president at Weber Shandwick Public Relations in Cambridge where he is focused on emerging technology and social media. Greg works with clients to help them understand and engage appropriately using online channels. Greg is also the programming director for the Social Media Club in Boston and writes for the MIT Communications Forum. His main blog is Over the River.
Eric Schwartzman is a 2006-2007 Fellow of the Society for New Communications Research. The former director of promotions at Rogers & Cowan, established Schwartzman & Associates, Inc. in 1999 to offer technology, media and entertainment clients a full range of public relations services with an emphasis on integrating the Web into every aspect of media, community, analyst and industry relations. Mr. Schwartzman is also the founder and president of iPressroom, which helps organizations extend the impact of their public relations, corporate communications and marketing programs through easy-to-use, dynamic communications software tools and services. With more than a decade of experience as a marketing professional on the client and agency side, Schwartzman is a known advocate and early adopter of leading-edge technology, such as blogs and podcasts, who hasn’t lost sight of the basics. In addition to his public relations duties, Schwartzman edits the blog, Spinfluencer, about how public relations, the news media and emerging technologies influence perception and shape popular opinion. He also hosts the award winning podcast, “On the Record…Online” which was honored with the “Award of Excellence” from the Society for New Communications Research and the “PRSA PRism Award”, and brings an audience of 25,000 listeners the story behind the story, through in-depth one-on-one interviews with mainstream journalists, influential bloggers and podcasters about how technology is changing the news media business. Due to his insider knowledge on blogs and podcasting, Schwartzman is a frequent presenter at conferences and academic universities. He has been quoted in industry trade publications including PR Week, Ad Age, Media Relations Report, Media Relations Insider and PR News.
David Strom is a 2006-2007 Fellow of the Society for New Communications Research. Mr. Strom is one of the leading experts on network and Internet technologies and has written extensively on the topic for nearly 20 years for a wide variety of publications, including holding several editorial management positions for both print and online properties. His last position was editor-in-chief for Tom’s Hardware, which produced a series of technical Web properties, newsletters and other content involving computer enthusiast, gaming and IT industries. From 2002 to 2004, he held several roles in both print and online editorial management for CMP Media, including working at VAR Business and the Electronics Group. He help launch a series of vertical market electronics sites under the DesignLine series for automotive, power management, and wireless communications engineers. From 1992 to 2002, he ran his own freelance writing and consulting firm in Port Washington, NY. The firm was dedicated to improving the quality of networked products, explaining Internet technologies to corporate computing managers and helping early-stage Internet technology companies. In addition to his editorial work, Strom is also a frequent speaker, panel moderator and instructor at industry events and trade shows around the world. He has been a teacher, and has appeared on the Fox TV News Network, NPR’s Science Friday radio program, ABC-TV’s World News Tonight and CBS-TV’s Up to the Minute news broadcasts. For many years, he was on the program committee of the Interop trade show, and helped develop its first ecommerce educational workshops. He is the author of two books on email and home networking and maintains his blog at strominator.com.
Debbie Weil is a 2006-2007 Fellow of the Society for New Communications Research. Ms. Weil is a corporate and CEO blogging consultant and author of The Corporate Blogging Book (Penguin Portfolio 2006). She also writes BlogWriteForCEOs, considered one of the most influential blogs about business blogging. As a consultant, she instructs executives on how to use blogs as a next-generation marketing and communications strategy. Debbie has a unique background as a veteran journalist with an MBA and corporate marketing experience. She has worked as an Internet marketing consultant with startups as well as Fortune 500 companies (including HP and Wells Fargo) for more than a decade. She’s the publisher of award-winning WordBiz Report, an e-newsletter read by nearly 20,000 subscribers in 87 countries. She has been quoted on the topic of corporate and CEO blogging in Fortune, the New York Times, BusinessWeek.com, the Washington Post and numerous other publications. A graduate of Harvard with a degree in English, she has an MBA from Georgetown University and a Masters in Journalism from the University of Wisconsin. She is based in Washington DC.
Scott K. Wilder is a 2006-2007 Fellow of the Society for New Comunications Research. He is currently the Group Manager of Intuit’s QuickBooks Online Community and User-Collaboration Web site. Previously, he served as Vice President of Marketing and Product Development at KBtoys.com and eToys. He also has held numerous senior management positions at America Online, Apple Computer, Borders.com, and American Express. While working at America Online, Scott helped create the first Web-based online advertisement and commercial Web site. Wilder has a Master degrees from The Johns Hopkins University, The New York University Leonard Stern School of Business and Georgetown University’s Leadership Coaching Program.
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As I browsed through a tones of sites, I feel I should even internet market my site. I’m basically a computer graphics person, but I sometimes feel that it will be time consuming, but what’s also the harm in doing it.