Research

The Society for New Communications Research produces independently funded research, as well as commissioned and sponsored research projects.

SNCR’s 2009 Research Roadmap will focus on:

* Social media metrics and measurement (best practices and standards);
* Adoption of Web 2.0 tools and technologies by small businesses;
* Enterprise adoption of Web 2.0 tools and technologies (including
“Behind the Firewall” initiatives)
* Adoption of social media by the higher education sector
* New developments in mobile media;
* New business models for news organizations
* Shifts in business and economic behavior resulting from new communication technologies and the growing impact of social media and connective technologies on business and the economy

2008 RESEARCH

Download SNCR’s latest research reports, whitepapers & executive summaries:

New Media, New Influencers & Implications for Public Relations
made possible by a grant from the Institute for Public Relations & Wieck Media

Customer Care & Brand Reputation in the Age of Social Media Executive Summary
This research was made possible by our Corporate Partner member, Nuance.

ROI of Online Press Releases Executive Summary
This research was made possible by our Vendor Council member, Vocus.

Visit our estore to preview and purchase all of SNCR’s research reports and journals

Other Recent Research Studies By SNCR Fellows & Research Partners:

2008 Tribalization of Business Study - Led by SNCR Senior Fellow Francois Gossieaux, conducted in conjunction with Beeline labs and Deloitte

Visit the resource site for this study at www.tribalizationofbusiness.com

Social Media in the Inc. 500 - Benchmark Study - led by SNCR Senior Fellow Dr. Nora Ganim Barnes with Eric Mattson

The full executive summary of the study is available for download at http://www.umassd.edu/cmr/studiesresearch/blogstudy5.cfm

Comments

9 Responses to “Research”

  1. The SNCR Annual Report – 2008 Year in Review : New Communications Review on December 31st, 2008 5:29 pm

    […] Last January, we welcomed 12 new Fellows and Senior Fellows as well as many new individual and corporate members, and by the end of this year, the SNCR Fellows had completed four important new SNCR research studies: […]

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  3. A Social Survey for Social Causes | World News on February 5th, 2009 5:07 pm

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  4. A Social Survey for Social Causes » The Buzz Bin on February 5th, 2009 5:09 pm

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  6. A Social Survey for Social Causes - CHASTER - All Around The World on February 5th, 2009 10:57 pm

    […] the executive summary of all of our findings in the Society for New Communications Research’s Journal of New Communications Research and for download on the Internet. Of course, Mashable readers will get the first look at your […]

  7. A Social Survey for Social Causes | Kawink Blog on February 6th, 2009 3:42 pm

    […] the executive summary of all of our findings in the Society for New Communications Research’s Journal of New Communications Research and for download on the Internet. Of course, Mashable readers will get the first look at your […]

  8. A Social Survey for Social Causes | Webtrendblog.com on February 7th, 2009 7:46 am

    […] the executive summary of all of our findings in the Society for New Communications Research’s Journal of New Communications Research and for download on the Internet. Of course, Mashable readers will get the first look at your […]

  9. A Social Survey for Social Causes | Social Media Club on February 9th, 2009 2:36 pm

    […] the executive summary of all of our findings in the Society for New Communications Research’s Journal of New Communications Research and for download on the Internet. Social Media Club members will get one of the first looks at the […]