Research
The Society for New Communications Research produces independently funded research, as well as commissioned and sponsored research projects.
2009 RESEARCH
2009 Middleberg / SNCR Survey of Media in the Wired World
Conducted by SNCR Fellows Jen McClure and Don Middleberg
Made possible in part by Marketwire
The New Symbiosis of Professional Networks
Conducted by SNCR Fellows Donald Bulmer and Vanessa DiMauro with the support of Leader Networks and SAP
The Global Newspaper Market: Searching for a New Business Model
Conducted by SNCR Fellow Andria Carter
The 2009 Tribalization of Business Study
Conducted by SNCR Senior Fellow Francois Gossieaux with Ed Moran, Deloitte
The Fortune 500 and Blogging: Slow and Steady and Farther Along than Expected
Conducted by SNCR Senior Fellow and Research Chair Dr. Nora Ganim Barnes, University of Massachusetts Dartmouth
Still Setting the Pace in Social Media: The First Longitudinal Study of Usage by the Largest US Charities
Conducted by SNCR Senior Fellow and Research Chair Dr. Nora Ganim Barnes, University of Massachusetts Dartmouth
Social Media in the 2009 Inc. 500: New Tools & New Trends
Conducted by SNCR Senior Fellow and Research Chair Dr. Nora Ganim Barnes, University of Massachusetts Dartmouth
SNCR’s 2009 Research Roadmap included a focus on:
* Social media metrics and measurement (best practices and standards);
* Adoption of Web 2.0 tools and technologies by small businesses;
* Enterprise adoption of Web 2.0 tools and technologies (including
“Behind the Firewall” initiatives)
* Adoption of social media by the higher education sector
* New developments in mobile media;
* New business models for news organizations
* Shifts in business and economic behavior resulting from new communication technologies and the growing impact of social media and connective technologies on business and the economy
2008 RESEARCH
Download SNCR’s latest research reports, whitepapers & executive summaries:
New Media, New Influencers & Implications for Public Relations
made possible by a grant from the Institute for Public Relations & Wieck Media
Customer Care & Brand Reputation in the Age of Social Media Executive Summary
This research was made possible by our Corporate Partner member, Nuance.
ROI of Online Press Releases Executive Summary
This research was made possible by our Vendor Council member, Vocus.
Visit our estore to preview and purchase all of SNCR’s research reports and journals
Other Recent Research Studies By SNCR Fellows & Research Partners:
2008 Tribalization of Business Study – Led by SNCR Senior Fellow Francois Gossieaux, conducted in conjunction with Beeline labs and Deloitte
Visit the resource site for this study at www.tribalizationofbusiness.com
Social Media in the Inc. 500 – Benchmark Study – led by SNCR Senior Fellow Dr. Nora Ganim Barnes with Eric Mattson
The full executive summary of the study is available for download at http://www.umassd.edu/cmr/studiesresearch/blogstudy5.cfm
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9 Responses to “Research”





[...] Last January, we welcomed 12 new Fellows and Senior Fellows as well as many new individual and corporate members, and by the end of this year, the SNCR Fellows had completed four important new SNCR research studies: [...]
[...] the executive summary of all of our findings in the Society for New Communications Research’s Journal of New Communications Research and for download on the Internet. Of course, Mashable readers will get the first look at your [...]
[...] the executive summary of all of our findings in the Society for New Communications Research’s Journal of New Communications Research and for download on the Internet. Of course, Mashable readers will get the first look at your [...]
[...] the executive summary of all of our findings in the Society for New Communications Research’s Journal of New Communications Research and for download on the Internet. Of course, Mashable readers will get the first look at your [...]
[...] the executive summary of all of our findings in the Society for New Communications Research’s Journal of New Communications Research and for download on the Internet. Of course, Mashable readers will get the first look at your [...]
[...] the executive summary of all of our findings in the Society for New Communications Research’s Journal of New Communications Research and for download on the Internet. Of course, Mashable readers will get the first look at your [...]
[...] the executive summary of all of our findings in the Society for New Communications Research’s Journal of New Communications Research and for download on the Internet. Of course, Mashable readers will get the first look at your [...]
[...] the executive summary of all of our findings in the Society for New Communications Research’s Journal of New Communications Research and for download on the Internet. Of course, Mashable readers will get the first look at your [...]
[...] the executive summary of all of our findings in the Society for New Communications Research’s Journal of New Communications Research and for download on the Internet. Social Media Club members will get one of the first looks at the [...]