SNCR Fellows Offer Their Predictions for 2008
December 28, 2007 | Leave a Comment
on New Communications Review. Check it out at: http://www.newcommreview.com/
Society for New Communications Research Announces 2007 Excellence in New Communications Award Winners
December 10, 2007 | 2 Comments
Boston, Mass. – Dec. 10, 2007 – The Society for New Communications Research (http://www.sncr.org), a nonprofit global think tank dedicated to the advanced study of new media and emerging trends in communications has announced the 2007 SNCR Excellence in New Communications Award Winners. The Society’s awards honor the work of individuals, corporations, nonprofit organizations, educational institutions and media outlets that are pioneering the use of social media, ICT, mobile media, online communities, virtual worlds and collaborative technologies in the areas of media, marketing, public relations, advertising, entertainment, education, politics and social initiatives.
Ten corporations were honored with Awards of Excellence in a variety of categories. General Motors was honored for its social media initiative. Dell was honored for the Dell Outlet Twitter Program. The Scuderi Group with Topaz Partners was recognized for its integrated social media program. The Dow Chemical Company and Sun Microsystems, Inc. were both recognized for their corporate blogs. The Flying Dog Brewery / coBRANDiT was honored in the Video category, as was The Coca-Cola Company, which also won a second Award of Excellence for a virtual world program. Bain & Company, Microsoft with Waggener Edstrom and Cisco Systems also won Awards of Excellence in the Online Communities/Virtual Worlds category.
In addition, several corporations were acknowledged with Awards of Merit for their blogs, including Approva, Nortel Networks, HP with Porter Novelli, The Bivings Group, Mobile Top Level Domain with Edelman, Airwide Solutions Inc., Midwest Airlines and Microsoft with Waggener Edstrom. The Arketi Group won an Award of Merit for its podcast. In the Corporate Video category. Microsoft with Edelman was recognized for their Windows Server Division video, and IBM received two Awards of Merit for its web videos. Infosys Technologies Limited and Unilever with Edelman won Awards of Merit for their online community initiatives.
In the Nonprofit division Awards of Excellence were given to the Centre for Policy Alternatives for its Groundviews blog, Public Citizen for its video, the Citizendium Foundation wiki and H.E.L.P. for its mobile media solution. Kubatana.net and Converseon’s Second Life Second Chance Trees campaign won Awards of Excellence in the Online Communities/Virtual Worlds category and the American Heart Association with Edelman was honored with an Award of Excellence for the Go Red campaign, and the the AID Foundation for Chicago won for its direct2housing.org initiative.
Additionally, several nonprofits were recognized with awards of Merit, including Centre for Poverty Analysis (CEPA), Capulet Communications LifeLube, the blog of the AIDS Foundation of Chicago, Infogroup International, Gay Men’s Health Crisis, HIMSS – Healthcare Information and Management Systems Society, Wikiklesia Press, EngineerAid, GINA for Missing Persons FOUNDation and Gutenberg Communications for the Help Vinay! Campaign.
In the Education Awards division, Awards of Excellence were given to two initiatives: MAPS: Media Arts in the Public Schools and The United Nations University Media Studio for its “Saving the Ayuquila River†video case study. In the Media Division, the Award of Excellence was given to Tapestries of Hope, and two Awards of Merit were given to ITtoolbox and PostSecret. In the Technology Innovation division, Awards of Merit were given to three companies: CircleUp, CleanPix and Visible Technologies’ TruCast® solution.
The Society also honored five individuals: Francois Gossieaux and Hylton Joliffe of MarketHum and sister company Corante; corporate blogging pioneer Mike Dillon, general counsel and executive vice president, Sun Microsystems Inc.; educator and new media researcher Dr. Craig E. Carroll of the School of Journalism and Mass Communication at the University of North Carolina, and Chido Makunike, an online journalist and blogger from Zimbabwe, working in Senegal.
All of the winning case studies are posted on the SNCR’s blog, New Communications Review at http://www.newcommreview.com/?cat=26
About the Society for New Communications Research
The Society for New Communications Research is a nonprofit global think tank dedicated to the advanced study of new communications tools, technologies and emerging modes of communication, and their effect on traditional media, professional communications, business and society. For more information, visit http://www.sncr.org or call (650) 331-0083.
Media Contact:
Jen McClure
Executive Director
Society for New Communications Research
(650) 331-0083 – office
(650) 387-8590 – mobile
jmcclure@sncr.org
New Influencer Study Initial Findings Shared At Society for New Communications Research Symposium: Adoption Strong but Companies Struggle to Identify Influentials
December 10, 2007 | 1 Comment
Boston, Mass. - December 7, 2007 – As more companies adopt social media, they struggle to find effective metrics for deciding who are the most influential players. This is among the initial findings of a study, “New Media, New Influencers and Implications for the PR Profession,” presented at the Society for New Communications Research Symposium in Boston, MA this week. (www.sncr.org/symposium). The study was funded by the Institute for Public Relations and Wieck Media (www.wieck.com).
Nearly 300 public relations, corporate and marketing communications professionals experienced in social media participated in a survey focused on how influence patterns are changing and how communications professionals are addressing those changes. In addition, several case studies have been collected.
Fifty-seven percent of respondents said that social media tools are becoming more valuable to their activities as more customers and influencers use them. Twenty-seven percent reported that social media is a core element of their communications strategy. Only three percent stated that social media has little or no value to their communications initiatives. Respondents believe that social media is most effective for the following sectors: arts, entertainment and recreation; communications; computer hardware; and education.
“Blogs, podcasts, and social networks are changing the way we think about media and influence,” said Jen McClure, executive director of the Society. “We wanted to learn what criteria communications professionals use to define new influencers; how social media is being used to communicate with these influentials; and how to measure the effects of such efforts. The ultimate goal of the study is to offer a set of recommendations to the PR profession.”
Respondents reported that the most effective tools for their social media initiatives are currently:
o Blogs
o Online video
o Social networks
The top three criteria for determining the relevance and potential influence of a blogger or podcaster are:
o Quality of content on the blog or podcast
o Relevance of content to the company or brand
o Search engine rankings
Surprising to the researchers was the fact that criteria that measured online engagement for blogs and podcasts were among the least important to the respondents.
However, for online communities and social networks, the top three criteria for evaluating influence do reflect the importance of online engagement:
o Participation level
o Frequency of posting by the community member
o Name recognition of the individual
Fifty-one percent of respondents are formally measuring the effects of their social media initiatives. The metrics they value most are enhancement of relationships with key audiences, enhancement of reputation, customer awareness of program and comments/posts relevant to organization/products. Close to the bottom of the list was traditional media coverage.
“The respondents are admittedly power users, but their thinking on new media and influencers will be instructive to all communications professionals,” said McClure.
Detailed results of the study will be published in the upcoming issue of the Journal of New Communications Research and a full report will be made available via the Society and the Institute for Public Relations in early 2008.
About the Institute for Public Relations
The Institute for Public Relations is an independent foundation dedicated to the science beneath the art of public relations. It exists to build and document research-based knowledge in the field of public relations, and to mainstream this knowledge into practice and education. For more information, visit http://www.instituteforpr.org.
About Wieck Media
Wieck Media is the official online technology partner of the Institute for Public Relations. Launched in 1991 by a group of United Press International veterans, the company was founded to facilitate the distribution of news, images and video to print, broadcast and web news outlets around the world. Key clients include The New York Times, Kyodo International, Toyota, GM, Honda, DaimlerChrysler, Ford, Michelin, Verizon, Australian Customs Service, Los Angeles World Airports, American Airlines, Southwest Airlines, Haymarket Publishing in London and The Arthur W. Page Society. For more information, visit http://www.wieck.com.
About the Society for New Communications Research
The Society for New Communications Research is a global nonprofit 501(c)(3) think tank dedicated to the advanced study of new communications tools, technologies and emerging modes of communication, and their effect on traditional media, professional communications, business, culture and society. The Society’s Fellows include more than 40 futurists, scholars, business leaders, professional communicators, members of the media and technologists from around the globe. In addition, the Society’s members include a Vendor Council with representatives from more than a dozen leading technology companies and Organizational Affiliates comprising industry associations, research organizations and other leading think tanks. For more information about the Society for New Communications Research, visit http://www.sncr.org or call +1 (650) 331-0083.
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Educational Offerings for Corporations & Communications Professionals
December 9, 2007 | 3 Comments
The Society for New Communications Research’s Education Program brings guest lecturers, seminars, online and onsite education and training to organizations and communications professionals.
Communications professionals are facing the shifting paradigm to new communications and social media, but often without the latest information related to research, industry trends, case studies and best practices.
The SNCR Education Program was designed to bridge the gap and provide valuable education and training opportunities to communications professionals seeking continuing education.
The Society’s Fellows offer a wide range of guest lectures and seminars, special workshops and classes to meet the needs of communications professionals that need to learn about new communications tools and technologies, new media, Web 2.0 and developments in social media.
Classes and lectures are available online as well as via face-to-face instruction.
We’ll be announcing our 2009 online education soon – stay tuned!
For more information about customized onsite or online education, call +1 650-331-0083 or email info@sncr.org
Learn & Honor Excellence at the Society for New Communications Research Symposium & Awards Gala
December 9, 2007 | 4 Comments
DOWNLOAD THE FULL PROGRAM BROCHURE
The SNCR Symposium & Awards Gala will feature the latest research and winning case studies from around the globe. Learn, discuss and have fun with your peers, industry experts and the most notable thinkers and practitioners in the world of new media and communications.
Enjoy a special dinner event and the presentation of the SNCR Awards, as well as several panels, presentations and discussions focusing on the SNCR Fellows’ 2007 research initiatives.
Join us to discuss, learn and honor excellence in the use of new communications models and solutions.
About the 2007 Symposium & Awards Event
The 2nd Annual SNCR Symposium & Awards Gala will be held December 5-6 at the Colonnade Hotel in Boston, Mass.
AGENDA
December 5, 2007
9:00am – 12:00pm – Educators Workshop
12:30pm – 2:00pm – SNCR Advisory Board Meeting
3:00pm – Registration Opens
4:30pm – Welcome & Opening Presentation, Dr. Nora Ganim Barnes, Ph.D.
The State of the Art in Social Media Adoption: From Colleges & Universities & Charities to the Inc. 500
In this opening keynote address, SNCR Senior Fellow Dr. Nora Ganim Barnes, Ph.D. of the University of Massachusetts will set the stage for the winning case studies and research that will be presented during the SNCR’s 2nd Annual Research Symposium & Awards Gala with a presentation that examines data from colleges’ and universities’ use of social media, compared to new studies on the Inc. 500 and other companies, as well as America’s largest charities.
For US colleges and universities the name of the game is recruiting students. It is a highly competitive process often influenced by factors that are more subjective than objective and more emotional than thoughtful. Social media are emerging as important new marketing communications tools for this segment. In fact, a greater percentage of US colleges and universities use public facing blogs than the largest US corporations. Colleges and universities are blogging at a higher rate than both the Fortune 500 and the Inc. 500. And, they are using social media to research potential students as well as applicants.
In this comprehensive overview, Dr. Barnes will compare data collected from 453 colleges and universities to other new studies on the Inc. 500 and other companies, as well as America’s largest charities to provide insight into the current state of social media adoption in the U.S.
The results are surprising. While some groups studied are moving cautiously into Web 2.0 technologies, others have jumped in. Some are realizing the potential of these new channels and some have a long way to go.
6:00pm – Cocktail Reception
7:15pm – Dinner & Awards Ceremony
December 6, 2007
8:00am – Breakfast & Registration, sponsored by iContact
8:30am – Welcome & Opening Remarks, Jen McClure, Executive Director, Society for New Communications Research
9:00am – SNCR Research Presentation: New Media, New Influencers & Implications for the PR Profession
SNCR Research Team: SNCR Fellows John Cass, Paul Gillin, Richard Nacht, & Greg Peverill-Conti
New media and communications tools and technologies such as blogs, podcasts, online video and RSS, and the corresponding emergence of citizen journalism are redefining our conceptions of media and influence. This is having a profound impact on the PR profession.
No longer is media limited to traditional channels, nor can influence be attributed solely to journalists, analysts, industry experts and pundits. Conversation has replaced static corporate messaging, and effective spokespeople and ambassadors can be found both within and outside of organizations.
This study explores these changes to the media and communications landscape and includes: an examination of the current PR landscape with regard to social media; what social media elements are being adopted by specific industries; defining new influencers and success stories. Based on this research, a series of recommendations for the PR profession will be presented.
10:15am – SNCR Senior Fellow Joseph Carrabis, The Blogging Power Continuum: How Bloggers & Their Audiences Share & Assign Power in a Knowledge-Based Medium
Economies shift over time. Part of that shift involves evolving definitions of what cultures assign value to. The consistent element in these evolving definitions is very simple; whomever amasses the most value has the most power in that culture.
Today’s economy is very much a knowledge-based medium and the distribution of that knowledge is demonstrated in social media every day. This is no where more evident than in the communications between bloggers and their audience with the value of a blog indicated by the language and tone of the communication. In economic terms; does the blogger feel power over his or her audience, empowered by his or her audience or a victim (disempowered by) his or her audience?
Research conducted by SNCR Senior Fellow Joseph Carrabis, CRO and Founder, NextStage Evolution/NextStage Global and others implies that each of the conditions stated above can be thought of as a social vector between blogger and audience. Further, the second condition – the blogger feeling empowered by their audience — is the most conducive to successful blogging because it is the only social vector which mimics healthy social behavior in any given culture.
This presentation will explain ways and methods to create and foster healthy social behavior in this new knowledge-based medium.
11:30am – 12:30pm – Panel: Innovative Initiatives & Success Stories from Leading Corporations, moderated by SNCR Fellow David Parmet
Be inspired by the diverse social media initiatives that companies like Coca-cola, Dell, Scuderi Group, GM and Sun Microsystems are leading.
12:30am – 2:00pm – Luncheon, sponsored by Weber Shandwick
2:30am – 3:30pm – Panel: Doing Good Around the World with ICT & Social Media Tools, moderated by SNCR Senior Fellow Katie Paine
Hear about the many innovative ways that social media, ICT and mobile media are being used by leading nonprofit organizations like the American Heart Association, H.E.L.P. and the AIDS Foundation of Chicago.
3:30am – 4:30pm – Panel: Online Communities & Virtual Worlds
Learn how to create innovative and dynamic online communities and successful Second Life initiatives from Cisco, Coca-cola, Converseon and others.
4:30am – 5:30pm – Closing Session – SNCR Senior Fellow Shel Israel & SNCR Corporate Member Mike Prosceno – Social Media Global Trends
(based on the SAP Global Survey conducted over the last half of 2007)
When SNCR Senior Fellow and Advisor Shel Israel was approached by SAP to research similar and disparate trends in social media by world region, he suggested that SAP allow him to conduct it transparently, so that the world’s third largest software company would share data and insights with anyone who wished to see it. Israel conducted more than 50 interviews with people in 20+ countries on five continents. Some were well-known, prominent and influential thought leaders on social media, while others included a high school student, an NGO worker in Cambodia and a Bulgarian, a passionate Scottish educator and others who painted a picture of how social media is not just transforming business but global culture.
Join Shel and Mike as they discuss the survey results and its hopeful findings that power is moving from large central organizations into the hands of the constituents they serve.
5:30 – Farewell Reception
Pricing:
December 5th – Awards Gala/Anniversary Celebration Only: $150
December 6th – Research Symposium Only: $395.
SNCR Research Symposium & Awards Gala: $495
Special pricing discounts for SNCR members and university students and faculty available. Call (650) 331-0083 or email info@sncr.org for more details & member discount info.
The 2nd Annual SNCR Symposium & Awards Gala will be held December 5-6 at the beautiful and elegant Colonnade Hotel in Boston, Mass. A special room rate of $169. per night has been reserved at the Colonnade Hotel for attendees of this event. Please call (617) 424-7000 and mention SNCR Research Symposium to take advantage of this special reduced pricing.
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About the 2006 Symposium & Awards Event
The inaugural SNCR Symposium & Awards Gala was held November 1 – 2 at the Colonnade Hotel in Boston, Mass.
AGENDA
November 1, 2006
5:00pm – Welcome Reception
6:30pm – Dinner, Anniversary Celebration & Awards Ceremony
November 2, 2006
9:00am – Welcome, Opening Remarks & Keynote Presentation
10:00am – Best Practices Committee Report – Corporate Blogging Policies Project
This past year the SNCR has researched the issue of corporate social media policies, In order to determine the effectiveness of blogging policies and how blogging policy adoption is working inside companies. The committee is conducting a series of interviews with corporate bloggers, and those contributions will help the committee to better understand how a blogging policy can help or hinder the development of a corporate blog. Case study presentations will include: Intuit, IBM, Novell, EDS and others. The case studies presented will include a description of the company’s blogging policy adoption process, a description of the challenge and how the company resolved the challenge.
Research Panel Leader: SNCR Research Fellow & Best Practices Chair, Mike Manuel
11:15am – Best Practices Committee Report – The Emergence of Blogging in University Admissions and Recruiting
New communication tools such as blogs and podcasts are expanding the range of options for creating meaningful connections with prospective students. In the past year alone, many institutions have launched blogging initiatives involving both student and administrator bloggers. This research project focused on studying the efforts of these institutions in the interest of developing shareable best practices and case study stories addressing such aspects as the relevance of institutional communications culture, blogging policy, expectations versus outcomes, authorship and review and compensation. By interviewing institution representatives about their current blogging efforts and evaluating the results, the researchers have formulated recommendations that can benefit institutions seeking to launch or enhance their own blogging initiatives, as well as those in parallel communities seeking to learn from the experience of university professionals.
Research Panel: SNCR Research Fellow Dan Karleen, Thomson Peterson’s
Rob Pongsajapan, Georgetown University
12:00pm – Research Committee Report – State of the Art in Social Media.
This session will discuss the work SNCR Research Fellow Giovanni Rodriguez has done on the 33 wikis project, revisiting some of the changes over the past few months, plus early examples of what is happening with emergent behavior in organiations, as described on Corante’s Future Tense group blog. In this session, SNCR Research Fellow Giovanni Rodriguez will review early findings, highlighting innovation across a broad spectrum of organizations.
Research Panel Leader: SNCR Research Fellow Giovanni Rodriguez
1:00 – 2:00pm – Luncheon
Vote on 2007 Research Agenda
2:30pm – Research Committee Report – What’s the Story with Online? How Storytelling is Still Critical to Marketing in Blogosphere 2.0
As companies try to figure out how to use blogs to engage with customers, blogging (and monetization of it) remains a bit of mystery to many marketing people. Blogging can’t be spin, but it’s still a critical marketing – and branding – vehicle. And it’s not just about storytelling in blogs. Companies must have a compelling story to tell about their brand, culture, products and customers in their online activities. Does this have to be incompatible with the mantra of “no-spin†is in? Storytelling can be an organic process that comes from open dialogue with customers. Organizations that are not using that forum as a research tool to learn from customers are missing an opportunity to leverage the full potential of the medium to improve their corporate and product stories. What are these new models? Who is doing it well? What are the lessons learned from the past few years? This project has addressed these questions and explored new ones as online marketing tools continue to evolve. While marketers must adapt to new media as they become viable, best practices always revolve around the fundamentals of marketing, offering a great product to meet customer needs and telling a compelling, creative and fun story.
Research Panel Leader: SNCR Research Fellow, Kathy Klotz-Guest, Powerfully Funny
3:45pm – New Communications Law Committee Report – Podcasts: Download or Broadcast – Legal
Implications
There is currently a significant vagueness regarding new communications law, particularly with regard to podcasting. Is podcasting a digital download, a broadcast, or some new hybrid? The determination is key to determining who owns the rights and who has standing to sue another for violation of those rights. In the terrestrial plane, when a radio station spins records, it is considered a broadcast. Broadcasters must pay for licenses from performing rights organizations, such as ASCAP and BMI, and they distribute the funds to the songwriters. These fees are in the small to mid- price range. However, when someone buys a record, the rights are held by the record company. Those who want to mass produce (duplicate) a recording must obtain a mechanical license and pay a royalty to the record company, a portion of which flows through to the applicable artist. These fees can climb into the thousands, as they are typically computed by the number of copies (downloads would be the equivalent of copies for a podcast). Podcasts can also be viewed as both broadcasts and digital downloads. Both the performing rights organizations and the record companies offer “licenses†to podcasters, but until we know how a podcast should be classified, it remains unclear whether the podcaster is legally protected even if he could afford both licenses.
Currently there is no precedent to answer these questions. For the moment, podcasters are on their own. However, our committee has attempted to find out how a suit might play out. Questions to be addressed in this presentation include:
What is the proper classification of a podcast or is there a hybrid/third type as-yet to be created?
Who should a podcaster pay for the rights to play a recording?
Are computer and Internet companies liable when they enable podcasters to distribute their shows?
What are the international ramifications, if any, on podcasting?
Research Panel Leader: SNCR Research Fellow & Board Member Elizabeth Fairbanks Fletcher, Esq., Law Offices of Elizabeth L. Fairbanks-Fletcher, PLLC
5:00 – Farewell Reception
REGISTER FOR THE EVENT:
Pricing:
Nov. 1 – Awards Gala/Anniversary Celebration Only: $100
Nov. 2 – Research Symposium Only: $295.
Register to attend both events by October 1 and save nearly 20% – Awards Gala + Research Symposium for only $325!
2005-2006 Fellows
December 9, 2007 | Leave a Comment
2005-2006 Fellows:
Charles Grantham is a co-founder of the Work Design Collaborative and the Future of Work program. Charlie has spent more than twenty years studying and writing about the future of work. He is also the founder and chief scientist of the Institute for the Study of Distributed Work, based in Prescott, Arizona, where he manages an extensive applied research program focused on the emergence of the electronic workplace. He is recognized as an international expert on the design of information and organizational systems that support these new forms of work. Charlie received his Ph.D. in Sociology from the University of Maryland. He also holds degrees in Psychology and Urban Economics from the University of Maryland. He has published five books and more than a dozen technical articles in fields ranging from computer science to psychiatry. His latest book is Consumer Evolution, released in late 2002. He is also the author of The Future of Work, published in 1999.
Louise Kehoe is an executive media communications consultant. In her consulting activities Louise draws on her many years of experience as a senior technology business journalist, most recently as the Financial Times senior technology commentator. As the former “dean of the Silicon Valley press corp” (an informal title conferred by her peers), Louise has superb media contacts and a deep understanding of how the press works. She spent much of her journalistic career at the Financial Times establishing the international newspaper, editorial presence in the Silicon Valley in the early 1980s and going on to lead coverage of the rapidly growing and changing technology sector. She wrote extensively about high technology industries for more than 20 years. Prior to leaving the Financial Times in 2003, Louise wrote a weekly column in which she commented on a broad range of issues relating to the technology sector. She was also involved in the editorial development of the FT„¢s web site and acted as a consultant to the FT group managing director on the publishing group„¢s Internet strategy. Louise holds a Bachelor of Science (Hons.) degree in physics, from the University of Manchester Institute of Science and Technology.
James Ware is a cofounder of the Work Design Collaborative and the Future of Work program. He has more than 30 years experience in research, executive education, consulting and management, including five years on the faculty of the Harvard Business School. A recognized expert in fostering collaborative inquiry that produces both learning and action, he has led more than a dozen sponsored research projects on topics such as electronic commerce channel strategies, web-enabling business processes, IT executive leadership and staff development, and building business performance scorecards. He was the lead author of The Search for Digital Excellence, (McGraw-Hill, 1998), an early compendium of ebusiness case studies demonstrating the impact of the Internet on business and society. Jim holds Ph.D., M.A., and B.Sc. degrees from Cornell University and an MBA (With Distinction) from the Harvard Business School. He is currently chairman of the board of trustees of Heald College.
Michael Wiley has been a leader in creating corporate strategy and fostering change through the innovative use of grassroots communication, leading-edge technology and new media applications for more than 15 years. His experience includes agency, association and global assignments as well as involvement with various Internet startups in the mid-nineties. Michael was recruited by GM in 1997 to help guide their burgeoning Internet/intranet efforts and was behind the development of one of the first personalized employee portals which was honored by CIO Magazine in 1999. In addition, he has developed new media and web-based programs to help GM improve both internal and external communications globally, including GMability.com, the GM Media Online, GMTV, and the GM FastLane Blog. He has been the recipient of various industry honors and awards and has been frequently quoted by the New York Times, Wall Street Journal, Associated Press, National Public Radio and others. Michael works at the Renaissance Center in Detroit, Michigan.
Christopher Barger was IBM’s blogger-in-chief and led the company’s blogging and podcasting initiatives, helping IBM to embrace new media.
Karen Christensen is CEO of Berkshire Publishing Group and has an extensive background in trade and academic publishing on both sides of the Atlantic. Karen„¢s primary responsibility is bringing together global teams and building productive relationships with experts and organizations around the world. Karen also focuses on extending the company, U.S. business networks and developing connections guanxi – in Europe, Asia, and Latin America. Karen has been involved in regional and national IT business organizations and initiated the Berkshire Encyclopedia of Human-Computer Interaction, edited by William Bainbridge of the National Science Foundation, and is developing further technology projects. For almost five years she served on the Berkshire Hills Regional School Committee, where she was involved in curriculum alignment, library development, and technology applications for teachers and students. In addition, Karen is an award-winning author and writes two blogs Berkshire Blog and the Armchair Environmentalist.
Steve Crescenzo has helped thousands of communicators improve both their print and electronic communication efforts. A former editor of The Ragan Report, he now heads Crescenzo Communications, Inc., a full-service consulting firm specializing in employee communications. Recognized as one of the nation„¢s leading experts in employee publications, Crescenzo has taught seminars at IABC„¢s International Conferences and chapter and district events throughout America and Europe. Steve recently was voted the Number One-Rated Speaker at the 2003 IABC International Conference in Toronto. He currently works on four communication-related publications. He is a senior editor and columnist for both The Ragan Report and The Journal of Employee Communication Management, and a columnist and contributing writer for Corporate Writer and Editor.
Jean-Baptiste Su is the media and technology correspondent for La Tribune and managing editor, co-founder at International Media Publishing Group; columnist at L Expansion et L Etudiant, SocPresse-Le Figaro. Previously, he was the US correspondent at Groupe Tests, managing editor of the Network & Telecom section at Decision Informatique and an editor with IDG.
Vendor Council
December 9, 2007 | Leave a Comment
VENDOR COUNCIL COMPANY MEMBERS:
Biz360 provides market intelligence to Global 2000 decision makers so they can take action to shape their market and improve their competitive position. Our flagship offering, Market360®, continuously analyzes global news and information together with social media to deliver timely intelligence on perception, influence and marketing impact. Visit Biz360’s MarketIQ blog for sample reports.
With more than 9000 customers, iContact allows organizations of all sizes to easily create, send, and track email newsletters, RSS feeds, and blogs through its leading email marketing software iContact. Market leaders like Vonage, International Paper, ReMax, Century 21, Nissan, Ford Motors, Centex Homes, and United Colors of Benetton use IntelliContact to build stronger relationships with their customers and prospects at a fraction of the cost of traditional marketing methods. IntelliContact 4.0, designed for the SMB market and IntelliContact Enterprise, designed for mid-sized to large organizations, are both available at www.icontact.com
Business Wire, a wholly owned subsidiary of Berkshire Hathaway, is the global market leader in commercial news distribution. Thousands of member companies and organizations depend on Business Wire to transmit their full-text news releases, regulatory filings, photos and other multimedia content to journalists, financial professionals, investor services, regulatory authorities and the general public worldwide. In fact, Business Wire has the most comprehensive news and disclosure network in the world. We originate hundreds of thousands of news announcements each year, with a dramatic impact on capital and commercial markets around the globe and in virtually every industry sector.
Influence moves markets. It’s a basic tenet of marketing. But until now, it’s been impossible to understand influence — and who wields it — within specific conversations taking place in social media. BuzzLogic changes this dynamic by uniquely defining and measuring influence in social media, and by surfacing the key influencers who are shaping and defining markets, issues and reputations. Through the lens of influence, BuzzLogic provides a means for marketing and communications practitioners to engage with social media in order to manage their brands, reputations, products and customer relationships. As a result, the confusion that has characterized social media is replaced by clarity – marketers can make sense of the conversations they care about. And they can do something about them. At BuzzLogic, our mission is to apply the science of influence to the world of social media. This requires keen insight into dynamic conversational networks, a methodology premised on the idea that influence is in and of itself dynamic, and an ability to identify which participants in conversations are gaining or losing influence over time. This is very different than “blogger A-lists†or other imprecise measures that can identify only who is popular, but not who is influential. And it is very different from the brand monitoring and analysis services that can describe what a small sample of bloggers was thinking a few weeks ago, not what is happening right now. Only BuzzLogic brings both clarity and confidence to action in social media. BuzzLogic’s service enables brand and product marketing managers, corporate communications professionals, market researchers and customer service managers to actively monitor conversations that are taking place around their company, brand, products or competitors. They can quickly identify who the most influential participants of a conversation are. And they can engage with them to offer an alternative point of view, amplify key points or set the record straight. Once they are participants themselves in a conversation, they can then follow, track and understand the impact of their actions.
Cymfony, a market influence analytics company, scans and interprets the millions of voices at the intersection of consumer-generated and traditional media. Our award winning platform, Orchestra, integrates innovative technology with expert analysis to identify the people, issues and trends impacting your businessâ€â€at the speed of the market. Combining powerful automated analysis with expert human interpretation, Cymfony provides products and services that deliver intelligence on consumer preferences, competitor strengths and weaknesses, and other information critical to a company’s reputation, brands, products and employees. Cymfony works with marketing, research and PR professionals worldwide, offering a range of packaged services that address areas such as consumer-generated media strategy, consumer opinions and trends, customer satisfaction, PR measurement, and reputation management.
Since July 1999, NextPage has been dedicated to building profitable document applications for our clients. The company is currently focusing on an innovative approach to desktop document management. NextPage enables enterprises to manage and control the risk of Microsoft Office documents on the desktop with powerful document tracking services. With our patent pending document tracking technology, enterprises can securely track over 7.5 billion Office documents that are sent as e-mail attachments, stored on users’ desktops and removable media or saved to centralized servers.
nooked is the leading provider of web-based RSS marketing solutions for businesses and organizations. With our easy-to-use wizard, unlimited feed creation capability, search engine optimization integration, RSS tracking and reporting and high deliverability, nooked makes it easy for you to communicate with your customers and visitors – and keep them coming back!
Not another blog search engine, right? Well, if you’ve used Opinmind already, you’ve seen that we’re not your everyday blog search engine. Type any subject into our search box and you’ll find people with opinions (good and bad) on your topic of interest. We hope that you’ll use Opinmind to discover and connect with people with similar hobbies and interests. We also hope that you’ll use Opinmind to learn about people with opinions that differ from your own. Most of all, we hope that you’ll have fun using Opinmind to discover bloggers all over the world. Right now, we’re a small team that is working everyday to improve Opinmind for you. We’d love to hear what you think. Give us your feedback by sending us an email.
Performancing.com’s mission is to create a home for professional bloggers, a place where those that want to make money from their blogs can learn, and perfect the art of making a living from weblogging.
The Personal Bee is a brand-new, new-media company with one foot planted firmly in Silicon Valley and the other on the other side of San Francisco Bay in the Berkeley Arts and Commerce District (yes, there really is such a place). In a nutshell, we’re dedicated to helping information producers and consumers capture the essential buzz from the roar of information washing over us all everyday. We believe that smart analysis of the information torrent coursing through blogs and mainstream news sites, coupled with the abilities of smart, aggressive and ambitious human editors, will help accelerate the evolution of our news media. The first expression of our thinking is The Personal Bee as you see it today: a collection of news editions personalized to your way of thinking, drawing from a panoply or sources, both novel and traditional, on a wide range of topics. It’s our startâ€â€and we’re glad you wandered by to see it.
PR Newswire is the global leader in news and information distribution services for professional communicators. Now in its 52nd year, PR Newswire Association LLC provides electronic distribution, targeting, measurement, translation and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments. Established in 1954, PR Newswire has offices in 11 countries and routinely sends its customers’ news to outlets in 135 countries and in 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire’s leading brands and services include ProfNet, eWatch, MEDIAtlas, MediaRoom, Search Engine Optimization, MediaSense and MultiVu. PR Newswire is a subsidiary of United Business Media plc of London.
Six Apart has offices on three continents working to help people everywhere communicate using the Web. We hope we’re making it easier for you.
Social Platform LLC was founded by Eric Schlissel in 2005 to address the growing need for social applications. Schlissel quickly brought Joe Stump onboard to architect a system for increasing business impact through social applications unlike any other in the marketplace. Social Platform brings a unique, hands-on business model to this market segment, enabling its customers to get all of the upside of extending their business through social applications, with none of the headache. By creating a scalable, extensible, enterprise-grade solution, Social Platform can address the broad range of features that businesses want to deploy today, with the ability to easily roll in new features continually and address emerging technologies. Its flagship product, Social Platform Enterprise is a complete hosted offering for delivering branded, high-end social applications. Its enterprise-grade, white label solution integrates with a customer’s existing online offerings and scales to meet future growth.
Socialtext Incorporated makes enterprise social software for collaboration. Socialtext captures the best features of web-native tools called “wikis” and “weblogs” and brings them inside your enterprise to create a collaboration and knowledge tool that works the way people do. Traditional groupware and knowledge management tools use top-down constraints: pre-defined roles, workflows, and categories. Socialtext takes a bottom-up approach to collaborating and empowers people to develop their own solutions. With Socialtext, people form groups flexibly, and build lightweight structure on the fly, as part of getting their job done — without needing design or coding skills. As Socialtext CEO, Ross Mayfield, says, “Simple tools with simple rules yield the best results.” Socialtext is social software that groups can actually use to make themselves and their organizations more productive, while building trust between participants. When people collaborate, good things happen. Since 2002, over 2000 organizations — from business, non-profit and academic sectors have become part of the Socialtext network.
Technorati is the recognized authority on what’s happening on the World Live Web, right now. The Live Web is the dynamic and always-updating portion of the Web. We search, surface, and organize blogs and the other forms of independent, user-generated content (photos, videos, voting, etc.) increasingly referred to as “citizen media.†But it all started with blogs. A blog, or weblog, is a regularly updated journal published on the web. Some blogs are intended for a small audience; others vie for readership with national newspapers. Blogs are influential, personal, or both, and they reflect as many topics and opinions as there are people writing them. Blogs are powerful because they allow millions of people to easily publish and share their ideas, and millions more to read and respond. They engage the writer and reader in an open conversation, and are shifting the Internet paradigm as we know it. On the World Live Web, bloggers frequently link to and comment on other blogs, creating the type of immediate connection one would have in a conversation. Technorati tracks these links, and thus the relative relevance of blogs, photos, videos etc. We rapidly index tens of thousands of updates every hour, and so we monitor these live communities and the conversations they foster. The World Live Web is incredibly active, and according to Technorati data, there are over 175,000 new blogs (that’s just blogs) every day. Bloggers update their blogs regularly to the tune of over 1.6 million posts per day, or over 18 updates a second. Technorati. Who’s saying what. Right now.
PRWeb™ was founded in 1997 by David McInnis to solve a big, gnarly media problem: “Where did my press release go?†This question plagues startups and Fortune 500 firms worldwide. PRWeb solves that problem by ensuring clients the most internet and search engine optimized press release distribution platform in the world. Then we add additional performance assets that further increase visibility, syndication and compatibility. We can confidently say that we deliver more media exposure and direct-to-consumer results than anyone in the industry for a fraction of the cost. Not convinced? Simply do a web search for us. The results tell our story. And you’ll see the majority of the results are all about you, our clients. Everything we do and every technology we develop accelerates your media message into the places your customers look to find your products, services and solutions. Bringing media to the masses. Complex internet solutions made simple. Your message, freed from the restrictions of corporate firewalls and pushed into the web through RSS, email, photo, podcast and video. That’s the power PRWeb International has brought to more than 60,000 journalists and media outlets, 170,000 clients and 50,000,000 visitors. In English, French, Spanish and Chinese. Our mantra is simple: PRWeb is The Online Visibility Company©. Our stable of degreed editors helps maintain journalistic integrity of your message. Every press release, podcast, image and video message is run through a rigorous editorial process. As a result, our viewership seeking quality, timely information continues to increase at an unprecedented rate.
With 2.2 million registered users, WebEx is the global leader in on-demand applications for collaborative business on the web. These
applications enhance high-touch business processes, such as sales and
training, with efficient web-touch interactions. As an on-demand
provider, WebEx is able to facilitate both internal and external
collaboration. WebEx delivers its range of applications over the
WebEx MediaTone Network, a global network specifically designed for
the secure delivery of on-demand applications. WebEx applications
support multipoint videoconferencing, web conferencing and
application remote control. WebEx is based in Santa Clara, California
and has regional headquarters in Europe, Asia and Australia. Please
call toll free 877-509-3239 or visit www.webex.com for more information.
VENDOR COUNCIL MEMBER REPRESENTATIVES
Christopher Alden, Executive Vice President, GM, Professional Division, Six Apart, Ltd.
Christopher J. Alden oversees the Movable Type and TypePad product lines of professional blogging software and services. Six Apart, the largest independent blogging company, acquired Rojo Networks, Inc., creator of an innovative RSS feed reading service, where Mr. Alden was co-founder and CEO. Before Rojo, he was CEO of Red Herring Communications, Inc., publisher of Red Herring magazine – described by the Wall Street Journal as the “bible of Silicon Valley†– which he helped launch out of his house in 1993. Prior to that he founded Computer Guides, a consultancy, and taught computer studies at Crystal Springs Uplands school. Mr. Alden also has a background in real estate development and hotel management, having worked for Western Land Corporation and Woodside Hotels & Resorts. In the non-profit realm, Mr. Alden is board chair for Peninsula Bridge, which offers academic enrichment programs for low-income middle school students to motivate and prepare them for success in the next steps of their education. He is also a founding board member of SV2, the largest venture philanthropy partnership in the Bay Area, and is a founding board member of Lead21, an influential political organization formed by entrepreneurial business leaders, for entrepreneurial business leaders. A former board member of the SF Chamber of Commerce, Mr. Alden currently sits on the advisory boards of the Pacific Research Institute’s Center for Technology Studies and the Tuck Center for Private Equity and Entrepreneurship. He was awarded the Business Leadership Award from the Anderson School of Business at UCLA in 2000 and graduated with a degree in history from Dartmouth College in 1992.
Brian Glover, Senior Manager, Market Strategy, Biz360
As senior manager of market strategy for Biz360, Brian Glover is responsible for activities that support the company’s product direction and market adoption efforts. He has seven years of experience in marketing and public relations. Prior to Biz360, Brian was public relations manager for Documentum, acquired by EMC in 2003. He has a Bachelor of Arts degree in Rhetoric from the University of California at Berkeley .
Chuck Hester, Director of Corporate Communications, Broadwick
Chuck Hester is the Director of Corporate Communications for iContact, the developers of the web-based email marketing software. With more that 27 years experience in marketing, public relations and branding, Chuck has worked with technology communications with a wide spectrum of concerns, from TEAC to the Department of Defense Technology Transfer Program. He has worked in both agency and corporate settings, as well as running his own marketing communications consultancy for seven years. An instructor at the college level in marketing, business writing and Branding, he currently teaches at Duke University . A convert to the Social Media way of life, Chuck blogs at Forward Moving – a blog for young PR professionals www.forward-moving.com .
Ross Mayfield, CEO & Founder, Socialtext
Ross Mayfield is a serial entrepreneur with over 10 years of startup executive management experience and a focus on helping people and companies communicate effectively. Most recently, Mayfield served as VP of Marketing for a Fujitsu spinout developing enterprise software for the telecommunications industry and as Interim VP of Marketing for an Immersive Group Simulation provider to military and homeland defense markets. Previously he was CEO of an enterprise risk management software company. Mayfield co-founded and served as President of RateXchange (AMEX:RTX), the leading B2B commodity exchange for telecom. RateXchange reached $1 billion market capitalization, raised over $45 million in equity and debt and generated a thousand-fold return on investment for initial shareholders. His management of marketing led to majority market share, perceived leadership in its market category and recognition by Forbes as “The Best of the Web.” Mayfield served as the Marketing Director of the largest privately held telecommunications group in Eastern Europe and was the internal lead manager of their Initial Public Offering. He also founded an ISP, a web-design company and has served on a number of Advisory Boards of high tech startups. Mayfield is a former advisor to the Office of the President of Estonia and began his career in the non-profit sector. He holds a BA in Political Science from the University of California at Los Angeles and completed the Management Development for Entrepreneurs (MDE) program of the Anderson School of Business. He resides in his hometown of Palo Alto with his wife and two children.
Eric Schlissel, President & CEO, Social Platform
Eric Schlissel is president and chief executive officer of Social Platform. Prior to Social Platform, Schlissel formed Be Computing, Inc., in 1998. The company specialized in software and hardware integration for government agencies and Fortune 1000 clients. Be Computing was an early champion of the open source movement, delivering workstations with open source operating systems to the scientific community. In 2000, Be Computing was re-launched as Geek Teknologies, Inc., a web consultancy to small and medium-sized businesses focused on web hosting and development. Schlissel began his consulting career in 1996 by starting his own company, Ornaco Technologies, which specialized in small office networks. Schlissel grew up on Long Island, where his love of computers grew throughout elementary and secondary school. In the early 90s, Schlissel spent time on BBS systems and became fascinated with the possibilities and impact of the Internet.
Ted Shelton, Founder & CEO, Personal Bee
Ted has a long history as an entrepreneurâ€â€Prior to founding The Personal Bee he spent time as COO of Orb Networks, Inc; as CEO and co-founder of The Dr. Spock Company; CEO of Israeli-based Neta4 Technologies; and was the first outside executive recruited to WhoWhere? Inc., the eighth-largest Web property in audience reach at the time it was acquired by Lycos in 1998. From 2000 through 2003 Ted served as the chief strategy officer for Borland Software Corporation, helping to reposition Borland as a strategic vendor of life-cycle development infrastructure from its prior history as a tactical vendor of development tools. In prior lives, Ted also led a development team for CMP Media, a high-tech media company, Swiss Bank Corporation (now part of UBS), and was a founder of IT Solutions, Inc., a software development company focused on the NeXT computer.
Laura Sturaitis, Vice President of New Media Development, Business Wire
Laura Sturaitis heads up Business Wire’s Media Relations, Content Licensing and ExpertSource teams in the U.S. and Europe. She is responsible for the comprehensive and timely delivery of Business Wire client news to print, broadcast and online media organizations worldwide using Business Wire multi-platform delivery methods; and for developing new tools for the delivery and use of the Business Wire file. Laura is based in South Florida and was Business Wire’s Florida Regional Manager for eight years where she directed the marketing and editorial functions for Business Wire’s clients in the State of Florida, The Caribbean and Latin America. In 1999 Laura was on the team which developed the sales and marketing initiatives for Business Wire’s Smart News Release powered by Newstream a joint venture of Business Wire and Medialink, the global leader in the production and distribution of broadcast video services. Newstream was the first web site to provide services to online journalists, by giving them access to free multimedia news content such as photos, logos, graphics, animation, video and audio from corporations and organizations worldwide. Laura has been a featured speaker at several national conferences on topics such as multimedia, new media technologies, media relations and online communication strategies. Prior to joining Business Wire in 1992, Laura was founder, VP and general manager for International Business Chronicle, a biweekly newspaper covering international trade issues in the Southeastern United States, The Caribbean and Latin America. She was responsible for the marketing, sales, circulation and business operations of the company. She began her career at the Miami Herald and later joined The South Florida Business Journal as circulation and marketing director. Laura has served on the Board of NIRI, The National Investor Relations Institute’s South Florida Chapter and was Past President of the American Marketing Association’s Miami Chapter. She holds an MBA from Florida Atlantic University and a BA in English and Communication from St. Thomas University in Miami, FL. Laura enjoys travel, music, films, crafts, reading and taking courses on diverse subjects at the local community college. She has the distinction of being a former Jeopardy! Champion.
Cydni Tetro, VP of Product & Corporate Marketing, NextPage
With more than 13 years of high-tech product management and marketing experience, Cydni Tetro directs the strategy and execution of NextPage’s global marketing initiatives including product marketing and strategy, brand management, market research, marketing communications. Cydni was named as a 2005 vSpring Capital Top 100 Venture Entrepreneurs (v|100), and is the co-founder of the Marketing Executive Forum. Prior to joining NextPage, Cydni oversaw the Novell Directory Services (NDS) product management group at Novell and managed Novell’s NDS technical support and escalation team. She has also served as an IT manager for Nu Skin and as a tester and beta manager for WordPerfect Corporation. Cydni holds a master’s degree in business administration and a bachelor’s degree in computer science from Brigham Young University.
George A. Vazquez, Jr., Director, Targeted Distribution and Trade Media Relations, PR Newswire
In his current role, George manages national trade media relations and an array of targeted distribution services. George also serves as a resource and provides insight to PR Newswire clients on the evolving role of Social Media and PR Newswire’s role in helping expand the reach of the traditional press release. Prior to assuming this role, George most recently served as our Manager of Content Syndication where he played a proactive role in expanding the breadth of our online news distribution. George started his PR Newswire career as the U.S. Hispanic Media Specialist and General Market Media Relations Manager for the Southeastern United States. In this role, he established and maintained relationships with the General Market media in 10 states from Florida to Arkansas and with the Hispanic Media throughout the U.S. In addition, he also worked closely with PR Newswire’s Multicultural Markets department to develop national strategies for reaching and maintaining relationships with the growing Spanish-language media. With more than 10 years experience in television and radio throughout Florida including WFOR-CBS-TV, WSVN-FOX-TV, WHQT-FM and WTKS-FM, he has been a news promotions writer, producer and editor, in addition to serving as on-air talent for radio stations in Orlando and Miami. Prior to joining PR Newswire, George was as an account executive for a Miami area PR firm where he specialized in travel and tourism accounts, among others. George holds a Bachelor of Science degree in Broadcasting and Political Science with a minor in History from the University of Miami. George is a member of the Vendor Council of the Society for New Communications Research.
Jiyan Wei, Product Manager, Vocus
Jiyan Wei is product manager with Vocus, where he assists with the development of new media strategies and provides oversight for PRWeb. Jiyan obtained his Bachelor of Arts degree in 2000 from Georgetown University, where his areas of focus were English culture and performance, and classical music. He completed a Masters of Science in media and communications at the London School of Economics (LSE) in 2006, where his dissertation studied power dynamics in online communities. He is an active member of the Social Media Club, Advertising, Marketing, and PR Society of the LSE (AMP), Society for New Communications Research (SNCR) and currently maintains a blog, Ether Breather (www.etherbreather.com), focused on culture, media, and technology.
Jeff Weinberger, Product Marketing, WebEx
Jeff Weinberger has spent more than 20 years helping companies
create, adapt to and capitalize on disruptive change in their
markets, technologies and businesses. His unique ability to incite innovation and his acute sense of the obvious have helped industry-leading companies such as SAP, Sun Microsystems, Ernst & Young and BellSouth (now AT&T) Wireless, along with smaller companies of which you’ve likely never heard separate from the competition, re-define their businesses, and create breakthrough leadership. Jeff is applying his disruptive energy to the field of marketing, working to invent new ways to use collaboration and communications to
develop communities and create compelling thought-leadership, genuine
engagement and stronger business relationships. Currently, Jeff is responsible for WebEx’s solutions for sales; he is working to help WebEx’s customers reap the benefits of new communication and collaboration technologies. Jeff is the author of the Disruptive Marketing blog, as well as a co-founder and board member of the
ChicagoGSB Technology/Venture Capital Network and a member of the
steering committee of MENG (Northern California). Jeff has been a
featured speaker on high-tech marketing and start-up issues at
various industry symposia, conferences and webinars. Jeff received his MBA from the University of Chicago Graduate School of Business and his BA in Computer Science and Economics from Columbia University.
SNCR Committees
December 9, 2007 | Leave a Comment
Research Committees
The Society produces independent research, as well as sponsored research studies, white papers and case studies. The SNCR’s Research Committees are formed based on the project and the Fellows’ specific areas of expertise. These project-driven research committees lead and manage the research, analysis and production of all research publications. The committees work together with the Senior Fellows and full advisory board to review and approve the final projects prior to publication.
Best Practices & Awards Committee – Chair: SNCR Founding Fellow, Mike Manuel
The SNCR Best Practices & Awards Committee leads and manages all efforts surrounding the Society’s focus on best practices. The committee works together with all of the Society’s Fellows and full advisory board to review and recommend best practices, based on SNCR research. These take the form of Tip Sheets, presentations, articles and other educational materials. The committee also manages the Society’s “Excellence in New Communications Awards” program.
Education Committee – Chair: SNCR Senior Fellow, Richard Nacht
The SNCR Education Committee leads and manages an educational program that brings lectures, seminars, classes and advice about curriculum development by our Fellows to colleges and universities as well as corporate audiences. The Society’s Fellows offer guest lectures and seminars, special workshops and classes to meet the needs of colleges and universities that want to supplement their core curricula with content that addresses new communications tools and technologies, new media, Web 2.0, and developments in social media. Classes and lectures are available online as well as via face-to-face instruction. In addition, the Society advises faculty in Communications (PR, Marketing, Advertising, Journalism) and Business departments on curricula development to address these topics. Advice on curricula development includes course scope, recommendations re: syllabus development and glossaries of terms.
Journal of New Communications Research Editorial Review Committee – Chair: Dr. Dean Kruckeberg, PhD
The JNCR Editorial Review Committee reviews all submissions to the SNCR’s publication, Journal of New Communications Research. The JNCR features original research papers and articles focusing on the advanced study on the tools, technologies and emerging modes of communication and their effect on traditional media, marketing, public relations and advertising, as well as their broader impact on business, politics, entertainment, culture, education and society.
New Communications Legal Issues Committee – Chair: SNCR Founding Fellow, Legal Counsel & Board Member, Elizabeth Fairbanks-Fletcher, Esq.
The SNCR New Communications Legal Issues Committee leads and manages research on topics surrounding communications, new media and the law. The committee works together with the Society’s fellows and full advisory board to review these issues and develop research and educational offerings on this topic.
2006 -2007 Fellows
December 9, 2007 | 1 Comment
Andy Abramson is a 2006-2007 Fellow of the Society for New Communications Research. Andy really enjoys new technology, as he says, “especially when it allows me to remain connected. Voice Over IP or VoIP is one way to do that. When I’m not talking on the phone, any phone, cell phone, PSTN phone or even a VoIP phone I enjoy a glass of wine, an amazing view and great people to be around.” Andy co-hosts the “World Technology RoundUp” on a daily basis and the weekly audio magazine, “Speculations” with Ken Rutkowski on KenRadio. He is also CEO of Comunicano, Inc. an advertising, marketing and public relations agency, based in Del Mar, CA. In addition, Andy’s passion for wine has led him to create a wine-oriented web site, Winescene.
Jeff De Cagna is a 2006-2007 Fellow of the Society for New Communications Research. Mr. De Cagna is chief strategist and founder of Principled Innovation LLC, and the association community’s leading voice for innovation. He founded PI after more than a decade of service to regional, national and international associations in the Washington, DC area, including the Greater Washington Society of Association Executives (now ASAE & The Center’s GW Network) and the Special Libraries Association. He is also co-founder and principal (with Jamie Notter) of Association Renewal LLC, headquartered in Gaithersburg, Maryland. Association Renewal LLC challenges and supports association leaders as they boldly create organizations that will thrive in the 21st Century. Recognized throughout the community as an insightful, creative and contrarian thinker on the future of associations, Jeff was elected a Fellow of ASAE & The Center for Association Leadership in 2001 at the age of 32, making him one of the youngest association executives to earn this distinction. Jeff has served ASAE & The Center in a wide variety of formal and informal leadership roles over the course of his career. Currently, he serves as Chair of ASAE & The Center’s Executive Management Section Council, and he is a former member of the Journal of Association Leadership Editorial Advisory Board, a publication for which he also was the founding managing editor. Jeff is a frequent speaker at ASAE & The Center meetings and educational sessions. Jeff is one of “five independent thinkers” who have collaborated to author the book, We Have Always Done It That Way: 101 Things About Associations We Must Change, published by Lulu Enterprises Inc. in August 2006. He is also the author or co-author of numerous articles in past and present association community publications including Associations Now, Association Management, Executive Update and FORUM. In addition to his extensive involvement in ASAE & The Center, Jeff is (or has been) a member and volunteer contributor to the American Association of Medical Society Executives, the Association Forum of Chicagoland and the International Association of Association Management Companies among others. Jeff regularly speaks to societies of association executives (SAEs) around the country as part of his commitment to the advancing the critical role these organizations play in developing the association community at the grassroots. Mr. De Cagna is a dedicated social media experimenter and evangelist. In the past few years, he has written The Association Innovation and The Daily Innovator blogs, and produced the Associations Unorthodox podcast. Currently, he is the author of The Principled Innovation Blog, and a co-author (with Jamie Notter) of The Association Renewal Blog. He has served as the volunteer “blogmaster” for four ASAE & The Center meetings in the last year. A graduate of The Johns Hopkins University, Mr. De Cagna earned a master’s degree from Harvard University. Mr. De Cagna has also attended many executive education conferences and courses on strategy, innovation and other business and management issues, including sessions presented by Harvard Business School Publishing, MIT Sloan School of Management, Fast Company and Fortune.
Todd Defren is a 2006-2007 Fellow of the Society for New Communications Research. A PR executive since 1992, Mr. Defren has worked with clients of all sizes in arenas such as online marketing and social media, enterprise software, security, wireless, and consumer technology. He was the creator of the Social Media News Release Template (May 2006). This template was released openly to the PR/marcomm community, and was subsequently covered in BusinessWeek (”Teaching the Press Release a New Trick,” July 2006). Within 6 months the template had been downloaded over 50,000 times. He blogs at http://www.pr-squared.com.
Kimberly A. Fabrizio is a 2006-2007 Fellow of the Society for New Communications Research. Ms. Fabrizio is the Educational Services Director for WQLN Public Broadcasting of Northwest Pennsylvania (PBS) and its sister company Q-MultiMedia. Kim’s media career spans 18 years with direct experience in radio, newspaper, television and Internet. Her media experience focused on news reporting and anchoring, outreach, public relations, marketing and most recently education and distance learning via media. When she wasn’t working directly for a media organization, she held positions which required her to work directly with the media. Her additional experience in education is a strong complement to her current work with WQLN Public Broadcasting and Q-MultiMedia. In her work at WQLN, Kim also provides extensive on-air assistance to both WQLN’s television and radio stations. Kim holds a Master of Science degree in Counseling Psychology from Gannon University and a Bachelor of Arts degree in Speech and Communication Studies from Edinboro University of Pennsylvania. Additionally, she is a graduate of the Grantsmanship Training Center, Los Angeles, California and is a TQAS Certified Trainer through Pennsylvania Pathways. She is currently pursuing her doctoral degree with the Fielding Graduate University, focusing on Educational Leadership and Change. During her course of study, Kim will focus research efforts on: systemic change in non-profit organizations and public telecommunications; effectiveness of e-learning programs for adults with different learning styles; structural inequality and diversity among childcare workers; and creating distributed learning environments for nontraditional high school students. Kim is the host of the morning segment “Ready, Set, Learn!” which airs on WJET-TV 24. She is also serves as a high school writing coach for WriteAtHome, Inc. She has served as an adjunct lecturer at Gannon University’s Dahlkemper School of Business where she taught undergraduate courses in Marketing and Organizational Behavior. She also trains local organizations in the strategic planning and team-building process. Ms. Fabrizio has served on a variety of boards and community committees.
Maurene Caplan Grey is a 2006-2007 Fellow of the Society for New Communications Research. Ms. Grey is the Founder, Principal Analyst of Grey Consulting — a research, advisory and consulting firm focusing on the messaging, collaboration and social media markets. Core areas include compliance, electronic and human communications, records management and messaging security, with industry expertise in Education, Financial Services, Government Healthcare and Retail. She is an industry veteran, with over 20 years of practical industry experience. Prior to starting an independent firm, Maurene was Gartner’s lead analyst on messaging, calendaring/scheduling and human communications. Earlier, she headed United Parcel Service’s global messaging environment. Her active involvement in the industry includes serving as Conference Director for INBOX 2007. Her blog E-Communications & Community is published under the ZDNet banner. She also serves on the ARMA International collaborative environment task force and was a SIIA CODiE 2007 Awards first-round judge. She is widely quoted in online, print and broadcast media. Maurene holds a bachelor’s degree in communications, summa cum laude, from the University of Pittsburgh, and completed post-graduate work in computer science at Fairleigh Dickinson University.
Josh Hallett is a 2006-2007 Fellow of the Society for New Communications Research. He is an internationally recognized thought leader in the convergence of social media and corporate public relations & marketing. Mr. Hallett operates Hyku, LLC and provides social media consulting and development work to Fortune 500 firms, the traditional media and some of the world’s largest public relations and marketing firms. For more than ten years, Josh has been working with emerging internet communication technologies and works closely with public relations practitioners and corporate communicators to integrate these tools into an organization’s public and media relations strategies. Josh is a highly sought-after public speaker on social media and has presented at numerous workshops, seminars and conferences in a wide variety of market segments. Mr. Hallett is a member of the Information Architecture Institute and the Florida Public Relations Association. Based in Winter Haven, Florida, he serves clients throughout the United States.
Dan Karleen is a 2006-2007 Fellow of the Society for New Communications Research. Mr. Karleen is Peterson’s director of online product delivery and author of Syndication for Higher Ed, a blog exploring social media and micro-content in education and education marketing. He is the creator and administrator of Thomson Peterson’s Edufeeds.com, the largest collection of .edu syndicated feeds on the web, and the co-creator and producer of Podcasts@Peterson’s, a series of educational podcasts for students applying to college. In addition to work in journalism and broadcasting, Dan has more than 11 years of experience in programming, technology management and the development of large information databases and related products. A speaker on syndication technologies in education, Dan is currently pursuing a master’s degree in Organizational Dynamics at the University of Pennsylvania.
Rob Key is a 2006-2007 Fellow of the Society for New Communications Research. Mr. Key is CEO/founder of Converseon. Formerly head of the Innovations Group at a division of Young & Rubicam and member of the WPP.com board, Rob founded Converseon in 2001 to provide new, innovative communication solutions designed to help companies meet their business objectives in a digital environment. Mr. Key’s twenty years of experience spans public relations, reputation management, search marketing, affiliate marketing and online media/advertising, which has convinced him that markets clearly are “conversations” that require new ways of communicating. He has been involved in digital marketing since 1995. He is a frequent speaker at a range of leading industry conferences, including Affiliate Summit and Jupiter Media’s Search Engine Strategies Conferences (SES), to help evangelize his message of creative communications innovation.
Dianna Miller is a Research Fellow and Advisory Board member of the Society for New Communications Research. Ms. Miller is an interaction designer and has been wearing a variety of hats in Silicon Valley for the past fifteen years. She has designed interfaces for interactive TV products, web sites and web applications for companies such as Microsoft/WebTV Networks, Sun Microsystems, MetaTV, Apple Computer, Splash Technologies, and Disney. In 2003, she completed her Masters in Interaction Design at the Interaction Design Institute in Ivrea, Italy, where she focused on the consumer application of wearable computing in fashion. Interests include new design education and bringing design tools to the development of service ideas that use convergent technologies to support sustainable business models.
Brian Oberkirch is a 2006-2007 Fellow of the Society for New Communications Research. Mr. Oberkirch is a marketing consultant focused on social media and product/service development. Like It Matters is his blog where he writes about social media, community-based marketing and technologies that revolve around relevance. Mr. Oberkirch provides social media consulting and projects for companies and marketing agencies of all sizes, helping them use these new tools to have better conversations with those who matter to their business. He also does quite a bit of speaking and training on social media and other topics. In past lives, he was a marketing consultant and writer for hire, managed national brand accounts at large and small advertising and PR shops, started a social media consultancy called Weblogs Work and helped build a suite of applications for those clients, taught literature and creative writing, wrote newspaper articles, did the morning news at a radio station, and many other things.
David Parmet is a 2006-2007 Fellow of the Society for New Communications Research. Mr. Parmet is a public relations professional who has worked in several major agencies and now works independently with a handful of clients, most notably eSnips, PubSub, BackBeat Media, Mozes and English Cut. Mr. Parmet conducts both conventional media relations and works with bloggers and other social media denizens, business development and counsels on strategic planning. He is based in Westchester County, NY, and blogs at Marketing Begins at Home.
Greg Peverill-Conti is a 2006-2007 Fellow of the Society for New Communications Research. He is a vice president at Weber Shandwick Public Relations in Cambridge where he is focused on emerging technology and social media. Greg works with clients to help them understand and engage appropriately using online channels. Greg is also the programming director for the Social Media Club in Boston and writes for the MIT Communications Forum. His main blog is Over the River.
Eric Schwartzman is a 2006-2007 Fellow of the Society for New Communications Research. The former director of promotions at Rogers & Cowan, established Schwartzman & Associates, Inc. in 1999 to offer technology, media and entertainment clients a full range of public relations services with an emphasis on integrating the Web into every aspect of media, community, analyst and industry relations. Mr. Schwartzman is also the founder and president of iPressroom, which helps organizations extend the impact of their public relations, corporate communications and marketing programs through easy-to-use, dynamic communications software tools and services. With more than a decade of experience as a marketing professional on the client and agency side, Schwartzman is a known advocate and early adopter of leading-edge technology, such as blogs and podcasts, who hasn’t lost sight of the basics. In addition to his public relations duties, Schwartzman edits the blog, Spinfluencer, about how public relations, the news media and emerging technologies influence perception and shape popular opinion. He also hosts the award winning podcast, “On the Record…Online” which was honored with the “Award of Excellence” from the Society for New Communications Research and the “PRSA PRism Award”, and brings an audience of 25,000 listeners the story behind the story, through in-depth one-on-one interviews with mainstream journalists, influential bloggers and podcasters about how technology is changing the news media business. Due to his insider knowledge on blogs and podcasting, Schwartzman is a frequent presenter at conferences and academic universities. He has been quoted in industry trade publications including PR Week, Ad Age, Media Relations Report, Media Relations Insider and PR News.
David Strom is a 2006-2007 Fellow of the Society for New Communications Research. Mr. Strom is one of the leading experts on network and Internet technologies and has written extensively on the topic for nearly 20 years for a wide variety of publications, including holding several editorial management positions for both print and online properties. His last position was editor-in-chief for Tom’s Hardware, which produced a series of technical Web properties, newsletters and other content involving computer enthusiast, gaming and IT industries. From 2002 to 2004, he held several roles in both print and online editorial management for CMP Media, including working at VAR Business and the Electronics Group. He help launch a series of vertical market electronics sites under the DesignLine series for automotive, power management, and wireless communications engineers. From 1992 to 2002, he ran his own freelance writing and consulting firm in Port Washington, NY. The firm was dedicated to improving the quality of networked products, explaining Internet technologies to corporate computing managers and helping early-stage Internet technology companies. In addition to his editorial work, Strom is also a frequent speaker, panel moderator and instructor at industry events and trade shows around the world. He has been a teacher, and has appeared on the Fox TV News Network, NPR’s Science Friday radio program, ABC-TV’s World News Tonight and CBS-TV’s Up to the Minute news broadcasts. For many years, he was on the program committee of the Interop trade show, and helped develop its first ecommerce educational workshops. He is the author of two books on email and home networking and maintains his blog at strominator.com.
Debbie Weil is a 2006-2007 Fellow of the Society for New Communications Research. Ms. Weil is a corporate and CEO blogging consultant and author of The Corporate Blogging Book (Penguin Portfolio 2006). She also writes BlogWriteForCEOs, considered one of the most influential blogs about business blogging. As a consultant, she instructs executives on how to use blogs as a next-generation marketing and communications strategy. Debbie has a unique background as a veteran journalist with an MBA and corporate marketing experience. She has worked as an Internet marketing consultant with startups as well as Fortune 500 companies (including HP and Wells Fargo) for more than a decade. She’s the publisher of award-winning WordBiz Report, an e-newsletter read by nearly 20,000 subscribers in 87 countries. She has been quoted on the topic of corporate and CEO blogging in Fortune, the New York Times, BusinessWeek.com, the Washington Post and numerous other publications. A graduate of Harvard with a degree in English, she has an MBA from Georgetown University and a Masters in Journalism from the University of Wisconsin. She is based in Washington DC.
Scott K. Wilder is a 2006-2007 Fellow of the Society for New Comunications Research. He is currently the Group Manager of Intuit’s QuickBooks Online Community and User-Collaboration Web site. Previously, he served as Vice President of Marketing and Product Development at KBtoys.com and eToys. He also has held numerous senior management positions at America Online, Apple Computer, Borders.com, and American Express. While working at America Online, Scott helped create the first Web-based online advertisement and commercial Web site. Wilder has a Master degrees from The Johns Hopkins University, The New York University Leonard Stern School of Business and Georgetown University’s Leadership Coaching Program.
SNCR Senior Fellows
December 9, 2007 | Leave a Comment
Tom Abate is a Senior Fellow and Advisory Board member of the Society for New Communications Research. Mr. Abate is a writer and business man. A former small press publisher, he studied for a Master’s Degree in Journalism at Columbia University where, in 1991, he won a Pulitzer Traveling Fellowship. Tom has worked in San Francisco newspapers since 1992, covering science, technology, biotechnology and economics. From 1980 through 1990, he co-founded a now-defunct typography firm and an alternative paper, the Northcoast Journal, still published (under new ownership) in Arcata, California. A Brooklyn native and U.S. Navy veteran, Tom studied political science and Mandarin Chinese at UC Berkeley, where he edited the campus paper, The Daily Californian. He lives in the San Francisco Bay Area with his wife Mia Ousley, their sons, Julius and Aeneas, and daughter, AnaSofia. Tom blogs at MiniMediaGuy.
Peter Auditore, head of SAP’s Business Influencer Group
Dr. Nora Ganim Barnes, Ph.D. is a Senior Fellow, Advisory Board member and Research Chair of the Society for New Communications Research. She was also the winner of the SNCR Member of the Year award in 2008. Dr. Barnes is Chancellor Professor of Marketing and Information Systems. She earned a Ph.D. in Consumer Behavior from the University of Connecticut and is a Chancellor Professor of Marketing and Director of the UMASS Center for Marketing Research. She has been selected by her peers at UMass Dartmouth to be the recipient of the prestigious Leo Sullivan Excellence in Teaching Award (1993) and by her undergraduate college as the recipient of their Distinguished Alumni Award (1996). She was recognized by the faculty as Scholar of the Year at UMass Dartmouth in 1999, becoming the first member of the faculty to receive both the Teacher of the Year and Scholar of the Year Awards in the history of the school. Most recently, she was selected to receive the University of Massachusetts President’s Community Service Award. Dr. Barnes has worked as a consultant for many national and international firms including the National Pharmaceutical Council, the National Court Reporters Association, and the Board of Inquiry of the British Parliament. She also works closely with businesses in the Southern New England area providing marketing research assistance to small businesses. Dr. Barnes has authored more than ninety articles published in academic and professional journals, has contributed chapters to books, and has been awarded numerous research grants.
Jamie Beckett Jamie Beckett is a 2010 Senior Fellow of the Society for New Communications Research and managing editor of News@Cisco, responsible for daily editorial strategy and content for Cisco’s award-winning news site. A seasoned web strategist and former journalist, Jamie’s passion is creating and disseminating high-quality content. At Cisco, she assigns and edits podcasts, features, customer Q&As, blogs and vlogs, as well as drives search engine optimization and contributes to social engagement via Twitter (@CiscoSystems) and Facebook. Before joining Cisco, Jamie managed external Web content and strategy for Hewlett-Packard’s advanced research center, transforming the site from static to dynamic, initiating RSS, podcasts, blogs, multimedia and an innovative interface based on HP technology. She also created and wrote the organization’s news blog, developed a blogger outreach program, and managed blogger coaching and training. Previously, Jamie had a long career in newspapers, including a decade as a writer and editor for The San Francisco Chronicle, covering business, metro news and technology. She is currently vice president responsible for social media outreach for the Silicon Valley chapter of the International Association of Business Communicators (IABC). Jamie holds a master’s degree in journalism from Columbia University and a bachelor’s degree from Syracuse University.
Joseph Carrabis is a Senior Fellow and Advisory Board member of the Society for New Communications Research. Mr. Carrabis is CRO and founder of NextStage Evolution, LLC and CRO and co-Founder, NextStage Global LTD. NextStage Evolution and NextStage Global specialize in helping companies better their marketing efforts and understand customer behavior. Joseph Carrabis has authored 22 books and 225 articles in five areas of expertise. His books have covered cultural anthropology, database technology and methods, information mechanics, language acquisition, learning and education theory, mathematics, network topologies and psycholinguistic modeling. His articles have covered computer technology, cultural-knowledge modeling, equine management, knowledge studies and applications, library science, martial arts, myth and folklore, neurolinguistic, psychodynamic and psychosocial modeling, group and tribal behavior and social interactions in NYC and more. He’s currently a columnist for iMediaConnections and blogs regularly on the intersection of business and science at BizMediaScience. Mr. Carrabis has been a lead speaker, guest presenter and panelist at several industry, trade and academic conferences and conventions. His knowledge and data designs have been used by Caltech, Citibank, DOD, IBM, NASA, Owens-Corning and Smith-Barney among others. He’s also founder of KnowledgeNH and NH Business Development Network, and inventor and developer of Evolution Technology. He is currently working on Reading Virtual Minds, a book on how people interact with new information technologies.
Barb Chamberlain Barb Chamberlain is a Senior Fellow of the Society for New Communications Research. She has a broad background in public communication, nonprofit governance, and public policy, and leads a comprehensive integrated communications effort for Washington State University Spokane, where she has served as director of communications and public affairs since 1998. Her use of Twitter on behalf of @WSUSpokane won the SNCR 2009 Excellence in New Communications Award in the Academic Microblogging category. She presents regularly on social media at conferences on communications, business and economic development, and higher education.
Chamberlain serves on a number of community boards. She has been honored along with co-chairs of Citizens for Spokane Schools (@YesforKids) with the Spokane County United Way Volunteer Team of the Year Award; a certificate of appreciate from Spokane Mayor Mary Verner for her contributions as the founding chair of Bike to Work Spokane (@Bike2WrkSpokane); and the WSU Spokane Staff Excellence Award, among others. Chamberlain holds bachelor’s degrees in English and Linguistics (with honors) from Washington State University; a master’s in public administration from Eastern Washington University; and is working toward a PhD in political science from WSU. The youngest woman ever elected to the Idaho state legislature in both the House (1990-92) and Senate (1992-94), she then was elected to the North Idaho College Board of Trustees and served 1996-2001, chairing the board for two years. Before entering the legislature she held the position of vice president at Futurepast: The History Company, a regional history publishing/consulting firm.
Adrian Chan is a Senior Fellow and Advisory Board member of the Society for New Communications Research. He is a leading thinker of social media and social software design, a field he has coined “social interaction design.” He consults to Web 2.0 companies as well as those seeking to implement Web 2.0 strategies in advertising, marketing, publishing and more. His social interaction design approach is a unique blend of conventional design methodologies and social theories. His aim is to facilitate a critical understanding of what might be called the “social interface:” the tendency of individual user interactions on a social web application to produce emergent social phenomena. As a social interaction designer, he helps web companies develop or redesign their sites to facilitate key social practices. To do this, he combines UI, UX, and interaction design with insight into communication practices, both online and off. Adrian is a keen observer of social interactions (online and off) and a long-time student of the psychological and personal interests that motivate social action and communication. He has a deep personal interest in media theory, and continues to read and study in a wide range of disciplines, including psychology, sociology, communication theory, media theory, and contemporary philosophy. Adrian Chan blogs on social media, film, and occasionally posts cultural commentaries on current events. Adrian graduated from Stanford University with honors in International Relations in 1988. He has lived and traveled overseas (on land) extensively, and is fluent in German.
Sally Falkow is a Senior Fellow and Advisory Board member of the Society for New Communications Research. She holds an Accreditation in Public Relations (APR) from the Public Relations Society of America and she has lectured in media, communication theory and consumer behavior at the university level. Since 1999 Ms. Falkow has translated her extensive experience in communication and media relations to the Internet. Sally is considered one of the leading online PR and marketing strategists in the U.S. In the last two years she has trained more than 300 corporate and agency PR practitioners how to integrate social media into a PR strategy. Sally blogs about shifts in media consumption and how technology is changing the practice of PR at The Proactive Report.
Paul Gillin is a Senior Fellow and a Advisory Board member of the Society for New Communications Research. He is a veteran technology journalist with more than 23 years of editorial leadership. Paul was founding editor-in-chief of TechTarget, one of the most successful new media entities to emerge on the Internet. Previously, he was editor-in-chief and executive editor of Computerworld magazine. He writes the social media column for Business 2.0 magazine, and his forthcoming book, The New Influencers chronicling the changes in markets being driven by the new breed of bloggers and podcasters, will be published by Quill Driver Books in Spring, 2007. Gillin specializes in advising business-to-business marketers on strategies to optimize their use of online channels to reach buyers cost-effectively. He is particularly interested in social media and the application of personal publishing to brand awareness and business marketing. Paul blogs at www.paulgillin.com.
Francois Gossieaux is a lifelong technical marketing and media veteran. He led marketing, product management and strategy at eRoom Technology, is President and Partner at MarketHum partner Corante, he founded Synopia, advises numerous companies in the technical marketing space, has developed and chaired industry events, and more. Francois has a long history with online media, having implemented an intranet for a large multinational company in the early 90’s, and was the organizer of the first large scale virtual event InterAct with Time Magazine and Infoworld. He has used blogs for grassroots political and environmental activities, and is currently blogging at emergencemarketing.com.
Shel Israel is a Senior Fellow and Advisory Board member of the Society for New Communications Research. Mr. Israel writes and speaks about blogging, communications, marketing and innovation. He also consults start ups as a senior strategy and communications advisor. He is co-author of Naked Conversations, How Blogs are Changing the Way Businesses Talk with Customers , (Wiley 24.95 USD) with Microsoft’s Robert Scoble. He is working on a second book regarding start ups and serves as editor-in-chief of Conferenza Premium Reports, the leading newsletter covering technology industry executive conferences. A self-proclaimed recovering publicist, Israel spent more than 20 years as a public relations executive specializing in technology start ups. Among more than 100 companies he worked with in early phases are the development organizations for Sun Microsystems, SoundBlaster, PowerPoint, Filemaker, MapInfo, Virtual Vineyards and very briefly, Napster. Visit his personal blog and website, Global Neighbourhoods.
Alan Kelly is a Senior Fellow and Advisory Board member of the Society for New Communications Research. Kelly is a visionary business strategist, political commentator, and award-winning Silicon Valley public relations agency CEO. In 2006, Kelly founded The Playmaker’s Standard, LLC, a Washington D.C. area management consulting and software services firm specializing in communication and competitive strategy. He approaches his work with a simple but provocative charter – that the moves and counter–moves of business, politics, and pop culture can be mapped and managed for competitive advantage. His development of a breakthrough “periodic table” of strategy is testament to Kelly’s vision for a comprehensive standard in the industries of influence – management, strategy, marketing, sales, advertising, public relations, public affairs, and even law. It is a system that names, describes and prescribes the work of playmakers everywhere, and which is exhaustively catalogued in his landmark book, The Elements of Influence: The New Essential System for Managing Competition, Reputation, Brand, and Buzz. Kelly is an Adjunct Professor at the Annenberg School for Communication at the University of Southern California where he teaches a frontier graduate course entitled, Strategies of Influence. He is also co–creator and co–host of Plays for the Presidency on XM satellite radio, P.O.T.U.S. channel 130, and of the Plays for the Presidency blog, on his website www.plays2run.com. Kelly has made his mark on the business landscape, notably through his formation and leadership of Applied Communications Group, a public relations and research firm that earned distinction for its unique philosophy of competitive communications and quantitative grounding. From its founding in 1992 to the sale of its assets in 2003, the firm garnered numerous best-in-class recognitions for its work with Oracle, Hewlett–Packard, Cisco, Sun Microsystems, Genentech, VeriSign, Veritas Software, BEA Systems, TechNet and Informatica, among others. Kelly holds a Master’s Degree in Communication Research from Stanford University and a Bachelor’s Degree in Public Relations from the University of Southern California. He is also a member of the Arthur W. Page Society. Kelly lives with his wife and two children in Maryland and enjoys racing his Etchells sailboat, Playmaker.
Michael Kelly Michael F. Kelly is the Chairman/CEO of Techtel Corporation doing Technology Demand, Communication and Influence Research for IBM, SAP, Intel, Oracle, Morgan Stanley, Merrill Lynch and many others for over 25 years. Techtel’s work with SAP included the research design and execution for its SNCR award-winning Influence Research. Kelly lead Techtel in developing ground-breaking systems dynamics simulation of the effects of negative experience on spread of opinion and market share. Kelly’s interest at SNCR is to help create a framework for new communications that will foster agreement on its scope and how it works.
Techtel has tracked the performance and influences on demand pipelines (funnels) for hundreds of IT software hardware and services companies, quarterly, for 25 years. That work has now evolved into Influence and Measurement practice and models, including Finding and Fixing Negative Opinion. Techtel’s work has appeared often in the business and industry press, including the WSJ, NYT, Investors Business Daily and has been used in Marketing books (including David Aakers’s ‘Brand Leadership’) textbooks, papers and theses. Kelly also spent 15 years in IT systems in numerous companies in California and New York State before starting Techtel. Kelly received a BS in Management from Canisius College and studied for MBA at SUNY at Buffalo.
Dr. Dean Kruckeberg is a Senior Fellow and an Advisory Board member of the Society for New Communications Research and chair of the JNCR Editorial Review Committee. Dr. Kruckeberg, APR, Fellow PRSA is Professor of Communication Studies and Director, Center for Global Public Relations at the University of North Carolina at Charlotte. Previously he was a professor in the Department of Communication Studies at the University of Northern Iowa. He has also taught at the University of Minnesota-St. Paul and at the University of Iowa: at Northwest Missouri State University. He was executive committee member of the PRSA International Section and was newsletter editor of the PRSA College of Fellows; is former National Faculty Advisor to the Public Relations Student Society of America and former Advisor to Forum, the national newspaper of the PRSSA; is former Head of the Public Relations Division of the Association for Education in Journalism and Mass Communication and was one of two candidates in 1997 for president-elect of AEJMC; is former Chair of the Public Relations Division of the National Communication Association; was 1997 chair of the PRSA Educators Section; was 1997 co-chair of the Educational Affairs Committee of PRSA; is a member of the Research and Educational Advisory Board of the Institute for Public Relations Research and Education; and is an active member of several other professional as sociat ions. He is vice chair of the Public Relations Division of the International Communication Association. Dr. Kruckeberg’s consulting work has included review of the public relations and mass communication programs at the United Arab Emirates University in fall 1993. During summer 1994, he was part of the project team that developed the public relations degree program at that university. He also has been external reviewer for public relations education programs at the University of North Dakota, Southwest Missouri State University and Illinois State University. Dr. Kruckeberg was a speaker at the, Teaching the Teachers workshop to prepare communications faculty in the Baltic States and Russia to teach public Relations, which included a presentation at the Third Annual Summer School in Russian Media in St. Petersburg, Russia, July 3, 1998, and a presentation at the workshop program in Riga, Latvia, July 7, 1998. The workshop was funded by the Sores Foundation and by USIA. Also in summer 1998, Dr. Kruckeberg was invited by USIS-Sofia to present information about the U.S. Freedom of Information Act to Bulgarian news people, government officials and leaders of nongovernmental organizations (NGOs) and to teach sessions related to media relations for press secretaries of the various governmental ministries. He is co-author of the book, Public Relations and Community: A Reconstructed Theory, which won the first annual PRIDE Award from the Speech Communication Association Commission on Public Relations (now National Communication Association), and is author of several book chapters, articles and papers dealing with international public relations and international public relations ethics. He is co-author of the 7th (2000) and 6th (1996) editions of This Is PR: The Realities of Public Relations, a major publis relations introductory textbook. Dr. Kruckeberg was the 1995 national “Outstanding Educator” of the PRSA. He is a winner of the 1997 State of Iowa Regents Faculty Excellence Award. Kruckeberg also was the 1997 recipient of the Pathfinder Award presented by the Institute for Public Relations Research & Education; this award is regarded as the premier award for research in public relations in the United States. In fall 1998, Dr. Kruckeberg was awarded the Wartburg College Alumni Citation that recognized his accomplishments as one of the nation’s leading public relations educators. Dr. Kruckeberg has been elected Academic Co-Chair of the Communication Public Relations Education. This consortium of national professional and scholarly association representatives will determine and recommend guidelines for public relations curricula and pedagogy for the next decade in the United States.
J.D. Lasica is a Senior Fellow and Advisory Board member of the Society for New Communications Research. He works with major corporations as well as mid-size companies, startups and nonprofits as a social media strategist. He is widely considered one of the world’s leading authorities on social media and the revolution in user-created media. He is chief executive of Socialmedia.biz, a firm offering social media solutions to businesses and organizations that want to use social media, video and online communities to build customer relationships and promote brands. He is also founder of the soon-to-launch Socialbrite.org, a social enterprise offering a learning center and strategic solutions to nonprofits and social causes. JD’s book Darknet (Wiley & Sons) explores the emerging media landscape. In March 2005 he co-founded Ourmedia.org, the first grassroots media hosting and sharing site. His blog Socialmedia.biz was named the No. 1 social media site in a list of the Top 100 social media websites, and CNET named him one of the 100 top media bloggers in the world. In a previous life he was an editor and columnist at the Sacramento Bee. Remarkably, he welcomes email at jd@socialmedia.biz.
Steven L. Lubetkin, APR, is a Senior Fellow and Advisory Board member of the Society for New Communications Research, a Fellow of the PRSA and managing partner of Professional Podcasts LLC, a wholly owned subsidiary of Lubetkin Communications. LLC. Professional Podcasts produces audio and video podcasts and e-learning modules integrating audio, video, and PowerPoint presentation slides into self-contained Flash-player based programs for distribution over the Internet. Steve formed the firms after a successful 25-year career in corporate public relations, including managing communications during the privatization of Consolidated Rail Corporation in 1985-1987, and supporting completion of the $47 billion Bank of America-Fleet Bank merger. He also helped manage news coverage of the earlier $7 billion acquisition of Summit Bancorp by Fleet Bank. He became a self-taught technologist in the mid-1970s, when, as a broadcast news announcer for WJLK-AM & FM in Asbury Park, NJ, he learned how to use the then-innovative TalStar computerized newsroom typesetting system being installed by the station’s owner, the Asbury Park Press. He used the system to rewrite newspaper news stories in broadcast style, and to store lists of police department phone numbers. Later, as a rock music critic, he was one of the few part-time reporters for the Press who was able to input his own stories into the system. In that role, he participated in the Press’ coverage of a 1977 Grateful Dead concert in Englishtown, NJ, filing his on-site stories using a Teleram portable data terminal connected over an acoustic modem coupler to the newspaper’s computer system — one of the first spot news events covered this way by the Press.
In the late 1980s Steve was a contributing writer for PDN News, a nationally distributed newsletter devoted to reviews of shareware and public domain computer software. As vice president-membership for the PC Users Chapter of the Transportation Research Forum, he edited an academic newsletter about computer technology for some 300 chapter members, mainly in the field of transportation and logistics. He pioneered Standard & Poor’s use of telephone conference calls between analysts and investors, a program that earned him a 1995 Corporate Achievement Award for Customer Service from Standard & Poor’s parent, The McGraw-Hill Companies, Inc. He coordinated and personally hosted some 150 telephone conference calls annually on rating methodology and credit quality trends. In July 1998, he spearheaded the introduction of Internet-based delivery of the conference calls via the Standard & Poor’s web site, using RealAudio™ streaming media technology. Standard & Poor’s was the first credit rating agency to employ web delivery of audio programs. Since 1992, more than 20,000 people have participated in these programs. Steve began using the Internet in 1993 to identify research resources for Standard & Poor’s people. He served as co-chair of Standard & Poor’s World Wide Web task force, which developed Standard & Poor’s original presence on the Internet. In that capacity, he taught himself Web page design and the HTML language, and personally designed the first prototype web pages for the Standard & Poor’s home page in 1994. In August 1996, he began writing CompuSchmooze™, a monthly newspaper column on Jewish aspects of computer use, in the Jewish Community Voice, published by the Jewish Federation of South Jersey. The column has also appeared in the Jewish Times of the South Jersey Seashore (Atlantic City, NJ) and the Temple Emanuel Light. In 2005, he supplemented the column with a blog and podcast, which amplifies the column’s news content with audio interviews featuring technology executives and software developers. Steve holds a BA (magna cum laude) in Span¬ish and Philosophy from Monmouth College (now Monmouth University), West Long Branch, NJ. He earned an MBA (1994) from the University of Phoenix/ONLINE, a pioneering institu¬tion of higher education offering advanced degrees through computer-accessed distance education classes. His participation in the University of Phoenix program was fea¬tured in the August 26, 1992 issue of Fortune magazine, the June 10, 1994 issue of Asahi Shimbun, a leading Japanese daily newspaper, and in the January 22, 1995 issue of the Gannett-owned Courier Post, Cherry Hill, NJ. His MBA thesis, Bond Ratings in Cyberspace: A Study of the Feasibility of Computer-Supported Rating Committees at Standard & Poor’s Ratings Group, surveyed bond analysts’ attitudes toward the use of advanced computer communications technology. Steve is Accredited in Public Relations by the Public Relations Society of America, and is a member of the PRSA College of Fellows. From 2003-2005, he was a member of the PRSA National Board of Directors. Previously, he served as chairman of PRSA’s Financial Communications and Technology Sections.
Dr. Bernard Luskin is a Senior Fellow and Advisory Board member of the Society for New Communications Research. In education, Bernie Luskin was founding president of Coastline Community College, including KOCE-TV, president of Orange Coast College, and founding chancellor of Jones International University; the first fully accredited totally web-based university. He is past chairman of the board of the American Association of Community Colleges and also served in Washington, D.C. as Executive Vice President and COO of AACC. Presently, he is Executive Vice President and Director of the Media Psychology Program at Fielding Graduate University. He is also Chairman/CEO of Luskin International . Dr. Luskin has taught at Pepperdine University, USC, UCLA, The University of Oxford, and Claremont Graduate University. California’s governor appointed Luskin a commissioner on the California Post Secondary Education Commission, he served on the Web Commission of the U. S. Senate, on the staff of the U.S. Senate and on the National Science Foundation, Science Education Committee.
In corporate life, Bernie Luskin has been CEO/president of major divisions of Fortune 50 and 500 companies. Luskin is founding president and CEO Philips Interactive Media and Philips Media Education and Reference Publishing. He was president and CEO of Jones Education Networks, including responsibilities as president of Mind Extension University and Knowledge TV. Dr. Luskin is the author of nine successful economics, technology and education books, and has published several hundred of articles. He pioneered telecourses and distance learning, producing the model for online courses presently used in distance learning which served as the basis for legislation enabling state funds to be used for non-classroom based instruction in California. He presently writes a monthly professional development column for The Greentree Gazette and is Chairman of the Board of the HiTechHi L.A. Foundation. Luskin is credited with a number of firsts and best practices. He installed the first computer in a community college for educational purposes, developed the first community college data processing curriculum, wrote the first high school data processing text, and was the first community college dean of governmental relations and Vice Chancellor for Educational Planning. Je pioneered telecourses and at Coastline, set the standard for community based education, coining the phrase: “The Community is the Campus and the Citizens are the Students.”
As CEO of Philips Interactive Media, in partnership with Paramount Pictures, he put the first fifty movies on compact disc leading the way to DVD, produced the first interactive Sesame Street CD, Treasures of the Smithsonian, Grolier’s and Compton’s encyclopedias and the first interactive movie on CD, titled Voyeur, with Robert Culp. University Business Magazine profiled Luskin as one who has had very successful careers in business and in education. Luskin earned degrees in Business (accounting and management), a license in Marriage and Family Therapy, and a doctorate from UCLA where he was a Kellogg and University Fellow. He is recipient of the UCLA Doctoral Alumni Association, Council for Resource Development, University of Florida, California State University, and Long Beach City College alumni and lifetime achievement awards. He received two Emmys from the Academy of Television Arts and Sciences. The European Union and Irish Government also recognized him with lifetime achievement awards for seminal contributions in media and education. Bernie Luskin is married to Toni Thomas Luskin, Ph.D. They have two sons, Ryan and Matteo.
Albert Maruggi is a Senior Fellow of the Society for New Communications Research, president of Provident Partners and host of the Marketing Edge podcast. He has spent his 25 year career in communications ranging from broadcast journalism, politics, marketing, and technology. In the 1980s Maruggi worked as a radio and television journalist in markets across the Midwest . He moved to politics when he became a press secretary for a Congressman from Nebraska and then the press secretary for the Republican National Committee during the 1988 president election cycle. He served as a communications senior staff member for presidential cabinet members in the Bush ’41 Administration. He’s also held several upper-level corporate marketing and communications positions. Now he’s putting all of that experience together as the leader of his own marketing firm, providing services ranging from public relations to social media consulting to audio and video production. In the past three years, Maruggi has developed a keen sense of the impact new media are having on communication, marketing and business in general. From the technical aspects of recording and production to the strategic elements of new-media marketing, Maruggi is a well-rounded and knowledgeable resource on new media and consumer engagement. Maruggi launched Provident Partners’ own podcast, the Marketing Edge, in February 2005. He has been covered in many publications including BrandWeek, Sales and Marketing Management, and the Business Journal. The firm has built a solid audience for its own podcast and has put its continually developing knowledge of new media to use for many of its clients. From business consultants to software developers, publishers to governors, Provident Partners has used social media to break ground and achieve business goals.
Don Middleberg is a Senior Fellow of the Society for New Communications Research. He has more than 30 years in the communications business, and launched his first firm, Middleberg & Associates, in 1989. In 2000, the agency became Euro RSCG Middleberg when it was acquired by Euro RSCG, the largest communications division within Havas. In the 1990s, his firm’s technology practice gave Don an early window to the Internet and led him to become one of the first communications practitioners to understand the web’s long-range impact on public relations and corporate communications. With Professor Steven Ross, formerly of the Columbia University Graduate School of Journalism, Don initiated “The Middleberg/Ross Media Survey.” Don’s book, Winning PR in the Wired World, was published by McGraw Hill in 2001 and remains required reading for communications majors at major universities and professionals at Fortune 500 companies. Don has lectured on PR for the American Advertising Federation, the Arthur Page Society, the Financial Communications Society, the PRSA, Boston University, Cornell, NYU and the Newhouse School. Don holds a bachelor’s degree in economics and a master’s of business administration in marketing.
Carolyn Ockels is a Senior Fellow and founding member of SNCR’s Center for the New Economy and the managing partner at Emergent Research. Carolyn’s current research and consulting is focused on innovation and small business, economic decentralization from a global perspective, and the drivers and enablers of small business growth worldwide. Carolyn has more than 25 years of international consulting experience. Prior to co-founding Emergent Research, she managed Cambridge Energy Research’s (CERA) Asian energy consulting business, led market research in Japan for RCM Capital Management, held a variety of domestic and international consulting positions with the economic forecasting and planning consulting firm Data Resources, Inc and served on collaborative research teams at both the National Opinion Research Center in Chicago and the Senter for Anvendt Forskning (Center for Applied Research) in Norway. She did her graduate work at the University of Chicago in International Political Economy and has a B.A. from the University of California at Berkeley in the same field. Carolyn lives in the San Francisco Bay Area with her husband and two sons. She blogs at www.SmallBizLabs.com and www.WomenEntrepreneursGrowGlobal.org.
Katie Delahaye Paine is a Senior Fellow and Advisory Board member of the Society for New Communications Research and the founder of KDPaine & Partners LLC and publisher of the first blog and the first newsletter for marketing and communications professionals dedicated entirely to measurement and accountability. Winner of the 2006 New Hampshire Business Review Excellence Award for Media and Marketing, she writes KDPaine’s Measurement Blog and publishes The Measurement Standard. Her book, Measures of Success, KDPaine’s Guide to Measuring Your Public Relationships will be published in January. Prior to launching KDPaine & Partners in 2002, Paine was the founder and president of The Delahaye Group, which she sold to Medialink Worldwide, Inc. in 1999. For the past 20 years, Paine has been providing marketers and communications professionals with tools, data and information to help them make better business decisions. She and her firms have read and analyzed millions of news articles, Internet postings and internal communications and have conducted hundreds of thousands of interviews in the relentless pursuit of quantitative and qualitative measures of her client’s marketing success. She works with some of the world’s most admired companies including Raytheon, Allstate, Hewlett-Packard and Southwest Airlines. Most recently, her endeavors have been focused on providing cost effective measurement programs for non-profits, small businesses and government agencies. Katie was an initial founder of the Institute for Public Relations special commission on measurement and evaluation. She served as the US liaison to the European Standards Task Force to set international standards for media evaluation. A Research Fellow of the Society for New Communications Research, she writes a regular column for PR News on corporate image and crisis communications and contributes to PRNews, Communications World, PR Week, Business Marketing and New Hampshire Magazine. Prior to founding The Delahaye Group, Paine was the director of corporate communications for Lotus Development Corporation, and previously was manager of merchandising for Hewlett-Packard Personal Computer Group. An accomplished speaker, Paine frequently lectures to conferences and universities including The Conference Board, The American Strategic Management Institute, the Public Relations Society of America, the International Association of Business Communicators, the Institute for International Research, the International Public Relations Research Conference, Ragan Communications Conferences, the PR Executive Forum, IPRA, the University of New Hampshire and Southern New Hampshire University. Paine was named Entrepreneurial Venture Creator, Person of the Year by the University of New Hampshire’s Whittemore School of Business. A Cum Laude graduate of Connecticut College’s class of 1974, Katie majored in history and Asian studies. She received an Honorary Doctorate of Laws from New Hampshire College in May 1996. She is an Athena award winner and a Board member of the New Hampshire Political Library. Her life is featured in Mark Albion’s books, “Making a Life, Making a Living.” and “True to Yourself.” Katie writes the world’s first measurement blog. Check it out at http://kdpaine.blogs.com.
Danny O. Snow is a Senior Fellow of the Society for New Communications Research. A Harvard graduate, Snow has been widely quoted about new publishing technologies by major print, broadcast and online media coast-to-coast, including AP, NPR, UPI, The Los Angeles Times, The Wall Street Journal and others. He has also served as a contributing editor to BookTech: The Magazine for Publishers, as a panelist and moderator at national publishing events such as the North American Publishing Company’s “PrintMedia” expos and PMA’s “Publishing University,” as senior planning consultant to Lulu.com, and as a POD book publisher with Unlimited Publishing LLC.
Don Stacks, professor, University of Miami
Joseph Thornley is a Senior Fellow of the Society for New Communications Research and CEO of Thornley Fallis & 76design. Joseph has a longstanding interest in the enabling potential of online technology applied to corporate communication. His personal blog, propr.ca, examines the intersection of social media and public relations. He is a frequent speaker on social media issues. His recent appearances have included: the Canadian Institute’s Conferences on Internal and External Communications for Government and New Media for Communications, as a roundtable panellist on Are Blogs and Social Media Changing the Communications Landscape for the CPRS Ottawa-Gatineau and How Blogs Are Transforming Communications at the Government of Canada’s Communicators Conference 2006.
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